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How do you transform the power of the ocean into a scent that sparks memory, emotion and connection?
In this episode of Captain’s Chat, Captain Liam Devlin of M/Y Unbridled sits down with Brooke Lean, founder of The Virtue and creator of Sea Keeper, the unisex fragrance developed in partnership with The International SeaKeepers Society. After 25 years as a photographer, Brooke brings her storytelling mastery into the world of perfumery, blending emotion, imagery and ocean advocacy into every bottle.
They explore the fast-paced creative journey behind Sea Keeper, its debut at the Fort Lauderdale International Boat Show and why scent is one of the most powerful tools for elevating the onboard experience for yacht owners, guests and crew.
🧭 You’ll Learn:
✅ How Brooke’s photography career shaped The Virtue and her approach to scent
✅ The origin story behind Sea Keeper and its collaboration with SeaKeepers
✅ Why olfactory memory is the strongest trigger for emotion and connection
✅ How fragrance can redefine the guest journey onboard superyachts
✅ The rapid turnaround from concept to launch for Sea Keeper
✅ Why unisex fragrance design is reshaping luxury expectations
✅ How every bottle supports ocean research and conservation through SeaKeepers
🌐 Follow & Connect:
Website: https://thevirtue.co.nz
Instagram: @the_virtue
🌊 Learn more about SeaKeepers:
Website: https://www.seakeepers.org
Instagram: @seakeepers
About SeaKeepers: SeaKeepers supports marine science, ocean conservation and critical research through yacht-based expeditions and global initiatives.
Guest: Brooke Lean, Founder of The Virtue
Host: Captain Liam Devlin – M/Y Unbridled
🌊 Learn more about M/Y Unbridled:
https://yachtunbridled.com
#CaptainsChat #BrookeLean #TheVirtue #SeaKeeper #SeaKeepers #Yachting #SuperyachtLife #YachtCrew #OceanConservation #YachtingInternationalRadio
https://www.yachtinginternationalradio.com
How do you transform the power of the ocean into a scent that sparks memory, emotion and connection?
In this episode of Captain’s Chat, Captain Liam Devlin of M/Y Unbridled sits down with Brooke Lean, founder of The Virtue and creator of Sea Keeper, the unisex fragrance developed in partnership with The International SeaKeepers Society. After 25 years as a photographer, Brooke brings her storytelling mastery into the world of perfumery, blending emotion, imagery and ocean advocacy into every bottle.
They explore the fast-paced creative journey behind Sea Keeper, its debut at the Fort Lauderdale International Boat Show and why scent is one of the most powerful tools for elevating the onboard experience for yacht owners, guests and crew.
🧭 You’ll Learn:
✅ How Brooke’s photography career shaped The Virtue and her approach to scent
✅ The origin story behind Sea Keeper and its collaboration with SeaKeepers
✅ Why olfactory memory is the strongest trigger for emotion and connection
✅ How fragrance can redefine the guest journey onboard superyachts
✅ The rapid turnaround from concept to launch for Sea Keeper
✅ Why unisex fragrance design is reshaping luxury expectations
✅ How every bottle supports ocean research and conservation through SeaKeepers
🌐 Follow & Connect:
Website: https://thevirtue.co.nz
Instagram: @the_virtue
🌊 Learn more about SeaKeepers:
Website: https://www.seakeepers.org
Instagram: @seakeepers
About SeaKeepers: SeaKeepers supports marine science, ocean conservation and critical research through yacht-based expeditions and global initiatives.
Guest: Brooke Lean, Founder of The Virtue
Host: Captain Liam Devlin – M/Y Unbridled
🌊 Learn more about M/Y Unbridled:
https://yachtunbridled.com
#CaptainsChat #BrookeLean #TheVirtue #SeaKeeper #SeaKeepers #Yachting #SuperyachtLife #YachtCrew #OceanConservation #YachtingInternationalRadio
1926 episodes
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