A New York Street Fighter turning marketing pro? Here's the story of a city kid who became a marketing powerhouse, from lessons he learned on the streets of NYC. "Marketing Street Fighter!" uses street fighting analogies to explain marketing concepts. The author, Bill Decker, argues that lessons from the streets of New York City can be applied to business, particularly for entrepreneurs and small businesses. He draws parallels between gang tactics, such as choosing turf, negotiating from strength, and using intimidation, to marketing strategies like targeting a niche market, building a strong brand, and leveraging competitive intelligence. The book also explores the importance of being prepared, adapting to new technologies, and understanding cultural nuances in international marketing. Get the book on Amazon: https://www.amazon.com/Marketing-Street-Fighter-Bill-Decker-ebook/dp/B0755NDGHH/ref=sr_1_1?crid=PYJBT1EJSOWZ&dib=eyJ2IjoiMSJ9.tg_gEV1Ga1cNWyKRTwiobDM9xYWT_sKsL9ZDrhzHQ8c.eKkc9KStHTzPhTKLi6QcRcX_xnrLnRCoV6zodMD57v8&dib_tag=se&keywords=marketing+street+fighter+bill+decker&qid=1726695765&sprefix=marketing+street+fighter+bill+decker%2Caps%2C124&sr=8-1