Coke has moved into its Litigious Era with a passion. We talk about the knockoff soda carnage that Cokes Lawyers left in their path. Coca-Cola also develops a new and improved bottle to set them apart from the pack. Also the bottle is strangely sexy?

Asa Candler takes some heat from a new government bureau focused on consumer protections and eventually steps down to run for Mayor of Atlanta.

His son, Howard Candler, Takes over briefly just to pass off the reins to a man Named Robert Woodruff.

Woodruff is the next big leader of the company and leads Coke to its golden Era. He standardizes everything from fountain soda recipes to bottle size to whether or not to use blonde or brunette models in coke advertisements. He also oversees Coke's expansion into the worldwide market.

All this and more! Hope you enjoy it.

Enjoy!
Sources for this week:
“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)
“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)
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