Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized author, brand strategist, and honored guest here on the YES, BRAND podcast. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. Barry's upcoming book is entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.” (0:00) Introduction to Yes Brand and Barry LaBov (1:05) Barry LaBov's career and the start to 2024 (3:22) Economy insights and overcoming market noise (5:10) Barry LaBov's marketing journey and creativity in business (10:49) Entrepreneurs as artists and Hollywood connections (17:28) Barry LaBov's book and the power of personal branding (19:08) Navigating personal vs. corporate branding (21:35) Tackling commoditization and the impact of scale (23:14) Creativity in the age of AI (26:05) Final branding advice for young professionals (27:15) Call to action: Subscribe, review, and share the podcast (27:35) Closing remarks