Most homeowners don’t realize they’re making the most expensive upgrade mistake until it’s too late. After 24 years in lending and thousands of buyer walkthroughs, Keith breaks down the upgrades that increase home value, the ones that shrink your equity, and the one thing you must fix before touching anything else. If you want clear, simple guidance for smart home improvements, this episode gives you the playbook.

What You’ll Learn
• The single mistake almost every homeowner makes before upgrading
• Why your taste and buyer taste almost never match
• Which upgrades pull buyers in—and which ones send them running
• The first fix you must make before any remodel
• What to avoid if you plan to sell within ten years
• The upgrades that reliably increase home value
• How to think about your home like a buyer, not an owner
Key Points from the Episode
At the start of the episode, Keith shares how most homeowners unknowingly drain their future equity by focusing on the wrong improvements. He explains how upgrading based on personal taste—like blue cabinets or themed bathrooms—often leads buyers to see a “full renovation project” instead of an improved home.
Keith reveals the turning point from his 24 years in lending: there are two versions of every home—the one you love and the one a buyer will pay for. When homeowners understand this, they avoid costly mistakes and focus on upgrades buyers reward.
From there, the episode breaks down the upgrades that hurt value, including solar, mismatched styles, full-concrete yards, and personal design choices. He then gives the upgrades that always pay off: curb appeal, landscaping, engineered wood flooring, and price-appropriate appliance updates.

If you want help deciding which upgrades fit your home and price point, reach out to Keith directly.

Schedule your free consultation- http://schedulewithkeithgo.com
Send me a message - [email protected]