In this powerful episode, Eunicia Peret sits down with Mike Harvey, founder of The Roof Resource, to explore how radical transparency and customer-first thinking can upend an entire industry. Mike shares how his background in corporate America and a pivotal 48-hour window sparked a mission to disrupt traditional roofing models. With a flat-fee structure, virtual service model, and customer-obsessed approach, he’s bringing truth, clarity, and savings to homeowners across the country. From burning the boats to picking up the sword, Mike’s story is a blueprint for courageous leadership and values-driven entrepreneurship.

Key Takeaways:

Radical transparency wins trust: Mike's flat-fee model demystifies roofing costs and removes unnecessary markups that hurt consumers.

Customer obsession fuels innovation: Treating every homeowner like family has driven The Roof Resource’s success and national expansion.

Virtual roofing is possible—and scalable: Mike built a system to quote, manage, and deliver roofing jobs entirely online, with no sales visits.

Burn the boat to move forward: True entrepreneurial commitment requires cutting off backup plans and going all-in.

Pick up the sword: Embracing full ownership of your business journey leads to unmatched empowerment and accountability.

Gratitude is a game-changer: Starting the day with gratitude grounds leaders mentally and emotionally to handle daily business pressures.

Clarity is inspiring: Whether with clients or franchisees, setting clear expectations prevents misalignment and drives better outcomes.

Believe in yourself, fully: Confidence and internal validation are essential to lead with conviction and take bold, industry-shaping actions.

Timeline Summary:

[00:00:00] Mike’s corporate background and how a chance opportunity in roofing changed everything

[00:02:00] Selling roofs without experience—and realizing the ethical dilemma in markup models

[00:04:00] The moment that inspired a flat-fee approach rooted in fairness

[00:06:00] Building The Roof Resource from a single job to a multi-state brand

[00:08:00] How consumers reacted to a radically different experience

[00:10:00] Navigating industry skepticism and proving the model works

[00:12:00] The concept of burning the boat—leaving behind comfort and safety

[00:14:00] Picking up the sword—owning the risk, growth, and responsibility of entrepreneurship

[00:17:00] Letting go of partnerships that no longer align with your mission

[00:19:00] Internal vs. external validation and the evolution of leadership intuition

[00:22:00] Mike’s biggest entrepreneurial superpower: people and culture

[00:24:00] Drowning out the naysayers by staying close to real customer impact

[00:26:00] A hard-earned lesson in the power of clearly aligned expectations

[00:29:00] How unclear expectations lead to poor outcomes for consumers and teams

[00:30:00] Mike’s top leadership practice: beginning each day with gratitude

Links & Resources:

https://www.linkedin.com/in/mike-harvey-77193225/