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Episode 36: We talk social media ROI with Kohen Grogan from Yappy Group

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Manage episode 267092586 series 2573950
Content provided by KeepSpace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KeepSpace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to the go-to ecommerce and marketing podcast for ecommerce businesses looking to grow into the future.
Today's episode is all about Social Media ROI. Today's guest is Kohen Grogan from Yappy Group. Kohen talks to us about the two big ad platforms Google and Facebook and when to use each. Attribution modelling and how to segment different types of potential buyers so you can provide the correct messaging for each segment.
Don't forget to subscribe so you don't miss an episode.
Visit Yappy Group here
For small snippets and content head to;
Facebook-https://www.facebook.com/KeepSpaceFulfilment
LinkedIn-https://www.linkedin.com/company/keep-space-pty-ltd/

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 267092586 series 2573950
Content provided by KeepSpace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KeepSpace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Welcome back to the go-to ecommerce and marketing podcast for ecommerce businesses looking to grow into the future.
Today's episode is all about Social Media ROI. Today's guest is Kohen Grogan from Yappy Group. Kohen talks to us about the two big ad platforms Google and Facebook and when to use each. Attribution modelling and how to segment different types of potential buyers so you can provide the correct messaging for each segment.
Don't forget to subscribe so you don't miss an episode.
Visit Yappy Group here
For small snippets and content head to;
Facebook-https://www.facebook.com/KeepSpaceFulfilment
LinkedIn-https://www.linkedin.com/company/keep-space-pty-ltd/

  continue reading

64 episodes

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