In this episode, join us as we delve into the challenges and strategies for navigating winters and a slow economy in the concrete coating industry with expert guest Pete Johnson, Lead Trainer of Valence Protective Coatings, a leading coach and consultant in the concrete coatings and decorative concrete industry. We'll explore the practical steps and insights to keep your business thriving even in the harshest winter conditions. Pete will share his extensive knowledge on how to adapt your operations and marketing strategies to stay ahead during economic downturns. Whether you're a seasoned professional or new to the industry, this episode will provide valuable guidance to help you weather the winter and economic storms in the concrete coating business. Tune in to gain essential tips and advice from a seasoned industry pro.

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