37. Charlotte Lander, Standard Chartered Bank | How To Build A Successful Employee Advocacy Program? Your Digital Reputation podcast

37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?

1+ y ago 31:48

Content provided by Gemma Christie and Roger Christie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gemma Christie and Roger Christie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.

TIMESTAMPS:

[00:01:31] Charlotte's background and expertise.

[00:05:37] Active leaders and employee advocacy.

[00:08:15] The importance of being data led.

[00:13:29] Content personalisation for employee advocacy.

[00:16:28] Personal storytelling in advocacy.

[00:20:26] Leadership participation and programs.

[00:24:37] Retaining talent and competitive advantage.

[00:27:07] Employee advocacy program benefits.

[00:31:07] Diversity in target audience resonance.

"First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander

25% OFF CODE FOR LINKEDIN™ FOR LEADERS

Propel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.

Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.

For more information head to: propelgroup.com.au/linkedin-for-leaders

SIGN UP & KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: propelgroup.com.au/subscribe

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.

71 episodes