What if the most valuable seconds of your life aren’t the longest ones—but the ones that ripple the farthest? In this episode, we sit down with Olympian and design thinking expert John Coyle to rethink how performance, memory, and time actually work, and how a few well-designed moments can reshape a career, a team, or a family.

For decision-makers dealing with impossible trade-offs, and for any leader who’s ever felt alone in tough calls, John shares what happens when you stop trying to “fix weaknesses” and instead “run toward the roar.” From Stanford’s product design program to the Olympic Training Center, he discovered that true design thinking means redefining the problem, racing your strengths, and embracing a question-driven approach. That shift not only saved his career but also became a blueprint for business: reorganize teams by talent, detach from first ideas, and commit only once reality proves the fit.

Along the way, we explore the six lenses that real leaders use to unlock outsized outcomes—showing why strengths are specific, weaknesses are broad, and why “not your problem” can actually be a catalyst for growth. The result is peer-powered disruption: a fresh model of leadership built on collaboration, clarity, and courage.

Then we take on time itself. Drawing on neuroscience, John explains why memory is the real currency of time and how to “buy” more of it. The formula is practical and bold: stack risk and uncertainty, uniqueness, emotional intensity, beauty, and flow to wake the amygdala and write thicker memories. From running into storms with your kid, to designing surprise rites of passage, to building travel itineraries that leave room for serendipity—you’ll learn how to create moments that feel bigger and last longer.

For anyone ready to challenge their comfort zone and perform better under pressure, this conversation delivers both mindset and method. Real leaders. Real stories. Real action.

If you’re ready to stop counting hours and start crafting experiences that matter, tune in, subscribe, share with a friend who needs a nudge toward their strengths, and leave a review with one moment you’ll design this week.

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