Manage episode 484100407 series 3578458
Are free trials costing your studio more than they’re helping?
In this episode, Chantelle and Michelle reveal the 5 biggest downsides to free trials—and what to do instead if you want better retention, smoother operations, and more confident enrolments.
You’ll learn:
- Why free trials double your workload without guaranteeing enrolments
- How they secretly impact your retention rates and teacher focus
- What to do instead that boosts your bottom line and studio positioning
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📖 Full transcript + blog post: https://studioevolution.com/journal/s3-e6-5-hidden-costs-of-free-trials
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Chapters
1. Intro (00:00:00)
2. The Debate on Free Trials in Business (00:01:36)
3. The Downsides of Free Trials (00:07:18)
4. Operational Challenges and Teacher Focus (00:11:05)
5. Retention Metrics and Churn Rates (00:14:54)
6. Financial Implications of Free Trials (00:18:57)
7. Positioning and Market Perception (00:22:04)
8. Transitioning Away from Free Trials (00:25:56)
9. Outro (00:34:36)
26 episodes