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Content provided by Chantelle Bruinsma & Michelle Hunter | Studio Business Experts, Chantelle Bruinsma, and Michelle Hunter | Studio Business Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chantelle Bruinsma & Michelle Hunter | Studio Business Experts, Chantelle Bruinsma, and Michelle Hunter | Studio Business Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Are free trials costing your studio more than they’re helping?

In this episode, Chantelle and Michelle reveal the 5 biggest downsides to free trials—and what to do instead if you want better retention, smoother operations, and more confident enrolments.

You’ll learn:

  • Why free trials double your workload without guaranteeing enrolments
  • How they secretly impact your retention rates and teacher focus
  • What to do instead that boosts your bottom line and studio positioning

🎁 Download your FREE Magic Onboarding Email Series: https://we.studioevolution.com/the-magic-onboarding-email-series-optin

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📖 Full transcript + blog post: https://studioevolution.com/journal/s3-e6-5-hidden-costs-of-free-trials

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Chapters

1. Intro (00:00:00)

2. The Debate on Free Trials in Business (00:01:36)

3. The Downsides of Free Trials (00:07:18)

4. Operational Challenges and Teacher Focus (00:11:05)

5. Retention Metrics and Churn Rates (00:14:54)

6. Financial Implications of Free Trials (00:18:57)

7. Positioning and Market Perception (00:22:04)

8. Transitioning Away from Free Trials (00:25:56)

9. Outro (00:34:36)

26 episodes