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Are you secretly terrified of raising your prices — even though you know it’s time?
If you’ve been walking on eggshells around your pricing, this episode will show you how to finally find your confidence and charge what your studio is truly worth. Chantelle Bruinsma and Michelle Hunter unpack the fears that hold studio owners back and reveal a proven, heart-led approach to increasing your prices without losing students.
✨ In this episode, you’ll learn how to:
- Release the fear and guilt around charging more
- Communicate a price rise in a way that feels calm and respectful
- Create a clear, repeatable pricing plan that supports long-term profit and freedom
Because raising your prices isn’t just about numbers — it’s about valuing yourself, your time, and the transformation your studio creates.
🎁 Download your How to Raise Your Prices Without Losing Students Guide: https://studioevolution.com/pricerise
💡 Join us in The Leap: https://studioevolution.com/leap
📖 Full transcript + blog post: https://studioevolution.com/journal/s4-e7-how-to-raise-your-prices-without-losing-students
🎙️ Got a studio challenge you’d love our help with?
Leave us a quick voicemail and your question might be featured in an upcoming episode of Solve Your Studio!
👉 Chat to us here: https://www.speakpipe.com/LeaveEvolutionAVoicemail
💛 Love this episode?
Subscribe, leave a review, and share it with a fellow studio owner!
Chapters
1. Welcome to Your Studio Podcast (00:00:00)
2. Why Raising Prices Feels So Scary (00:01:26)
3. The Story of Saying No to a Launch (and Earning More Anyway) (00:02:53)
4. The Real Power of Pricing and Positioning (00:04:35)
5. The Catch-22 of Staying Too Cheap (00:06:55)
6. Expect Some Feedback (And Why That’s Okay) (00:08:08)
7. The Best Timing for Raising Prices (00:12:07)
8. Ditching Sibling Discounts and Old Pricing Habits (00:12:54)
9. The 5-Year Price Plan and the “Vomit Number” (00:16:22)
10. Why Higher Prices Can Attract Better Clients (00:17:56)
11. The Step-by-Step Resource to Help You Raise Prices (00:20:32)
12. Final Words of Encouragement (00:22:21)
33 episodes
