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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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Most people think the reason they struggle to sponsor is because they're not confident enough, bold enough, influential enough, or good enough at "explaining the business." But that's not the truth. The real reason sponsoring has felt heavy, discouraging, or inconsistent is because you were taught a version of sponsoring that was never built on belief, only pressure, performance, and persuasion.
In this episode, we expose the fear-led system that drained your belief, shrunk your calling, and turned sponsoring into a transaction instead of a transformation. And he reveals the category-defining shift: People don't join to build a business. They join to build a life that matters.
You'll learn the new LOVE-LED™ approach, a simple, human, deeply aligned way to invite people into possibility by seeing them, understanding their real desires, and opening a door without pressure or pitch. If you've ever struggled to sponsor the right people… if your conversations feel forced… if you want to lead from truth instead of tension… this episode will unlock a completely different way to build.
Listen to Learn:
9:39 - How to stop only shouting product hype and start being a mirror to reflect back to prospects the powerful version of themselves they want to become
22:05 - Why you need to recognize that your calling is way bigger than your company
24:23 - An introduction to embrace the LOVE-LED™ Sponsoring Invitation model, and what this approach entails
26:05 - What people really say 'yes' to (and it's not because of your rank or achievements)
29:29 - A breakdown of the three-part LOVE-LED™ Sponsoring Framework and why it's so powerful
37:31 - The primary motivators of successful leaders and how this differs from what motivates the "wrong type" you don't want to attract
42:13 - What the deepest desire in the purpose bucket is as you move beyond the surface-level goal of merely helping people
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