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Goldie Chan, a proud introvert, brings a fresh perspective to personal branding that rejects the exhausting "fake it till you make it" mentality. In her new book, Personal Branding for Introverts, Chan offers empowering, practical strategies that help introverts build authentic and memorable brands without draining their energy or compromising their true selves. Drawing on real-world examples from Taylor Swift to everyday professionals, she shows how introversion can be a powerful asset and provides actionable guidance on networking, community-building, and creating sustainable visibility that feels genuine rather than performative.
More from Goldie Chan: Get Goldie's book Personal Branding for Introverts.
More from Caroline Dowd-Higgins:
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