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Beyond Metrics: Building a YouTube Brand with Leroy Ter Braak

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Manage episode 467782860 series 1036713
Content provided by Dusty Porter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dusty Porter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.

What We Offer Creators

Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE!

Hire Dusty To Be Your YouTube Coach

Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB Ecommerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

My YouTube Film Gear: 🎥 Camera: https://geni.us/B9eb5P 🎙️ Microphone: https://geni.us/QarC 🎤 Audio Interface: https://geni.us/kaosfB 🎧 Headphones: https://amzn.to/48YcHlB

About Leroy:

I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it.

I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully.

Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process.

Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day!

Follow The Show:

Facebook /// X /// YouTube /// Instagram

Connect With Leroy Here:

Website /// X

Request a Guest To Come On The Podcast:

🎙️ Share Your YouTube Journey on Our Podcast! 🌟 Click HERE to Submit Your Channel and Join the Conversation!

00:00 Introduction to YouTube Metrics

00:31 Podcast Introduction and Sponsorship

01:16 Meet Leroy: YouTube Strategist

02:16 Day in the Life of a YouTube Strategist

03:47 Client Onboarding Process

05:53 Common Mistakes and Solutions for YouTube Creators

10:55 Success Stories and Case Studies

15:36 The Importance of Storytelling

19:48 Viewer Retention Strategies

20:28 Understanding YouTube Metrics

21:08 The Importance of Viewer Satisfaction

21:34 Home Feed and Subscriber Metrics

22:12 Knowing Your Ideal Viewer

22:57 Adapting Content to Viewer Preferences

24:04 Algorithm Evolution and Global Reach

25:34 Identifying and Refining Target Audience

27:28 Branding and Packaging Your Channel

32:13 Monetization Strategies for Creators

37:50 Passion-Driven Content Creation

39:46 Conclusion and Final Thoughts

  continue reading

448 episodes

Artwork
iconShare
 
Manage episode 467782860 series 1036713
Content provided by Dusty Porter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dusty Porter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube.

What We Offer Creators

Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE!

Hire Dusty To Be Your YouTube Coach

Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

BEST TOOLS FOR CREATORS and ENTREPRENEURS: YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP Podcast Hosting (Libsyn): https://geni.us/TrpwY0 GeniusLink Link Shortener: https://geni.us/fHPAe Stock Assets For Creators (Envato): https://geni.us/rlEKkLB Ecommerce (Shopify): https://geni.us/m9ctWwe Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

My YouTube Film Gear: 🎥 Camera: https://geni.us/B9eb5P 🎙️ Microphone: https://geni.us/QarC 🎤 Audio Interface: https://geni.us/kaosfB 🎧 Headphones: https://amzn.to/48YcHlB

About Leroy:

I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it.

I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully.

Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process.

Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day!

Follow The Show:

Facebook /// X /// YouTube /// Instagram

Connect With Leroy Here:

Website /// X

Request a Guest To Come On The Podcast:

🎙️ Share Your YouTube Journey on Our Podcast! 🌟 Click HERE to Submit Your Channel and Join the Conversation!

00:00 Introduction to YouTube Metrics

00:31 Podcast Introduction and Sponsorship

01:16 Meet Leroy: YouTube Strategist

02:16 Day in the Life of a YouTube Strategist

03:47 Client Onboarding Process

05:53 Common Mistakes and Solutions for YouTube Creators

10:55 Success Stories and Case Studies

15:36 The Importance of Storytelling

19:48 Viewer Retention Strategies

20:28 Understanding YouTube Metrics

21:08 The Importance of Viewer Satisfaction

21:34 Home Feed and Subscriber Metrics

22:12 Knowing Your Ideal Viewer

22:57 Adapting Content to Viewer Preferences

24:04 Algorithm Evolution and Global Reach

25:34 Identifying and Refining Target Audience

27:28 Branding and Packaging Your Channel

32:13 Monetization Strategies for Creators

37:50 Passion-Driven Content Creation

39:46 Conclusion and Final Thoughts

  continue reading

448 episodes

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