Erifili Gounari - The Z Link Zero To Umm... podcast

4M ago 49:23

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Kyle sits down with the inspiring young entrepreneur, Erifili Gounari. Starting as a digital-savvy Gen Z, Erifili turned her passion for building online communities into a groundbreaking venture—a social media agency called the Z Link, aimed at bridging the gap between brands and Gen Z consumers.

At just 19, she navigated the challenges of university, part-time jobs, and launching a business, ultimately making it onto the Forbes 30 under 30 list. Kyle and Erifili dive into the origin story of the Z Link, the significance of authenticity in marketing to Gen Z, and how content creation and entrepreneurial drive propelled Erifili's journey from a hobbyist to a successful founder.

Whether you're a budding entrepreneur or just fascinated by the dynamics of Gen Z marketing, this conversation is packed with insightful perspectives and actionable advice. Tune in for an engaging chat that explores the intersection of creativity, innovation, and the ever-evolving landscape of digital marketing.

Chapters

1. Introduction and Domain Name Flex (00:00:00)

2. The Z-Link Origin Story (00:02:37)

3. Building a Team Through Social Media (00:09:42)

4. Finding Clients and Getting Press Coverage (00:15:51)

5. Gen Z Marketing and Authenticity (00:21:30)

6. Hero Videos and Storytelling (00:30:02)

7. Content Creation Strategies for Startups (00:38:54)

8. Future Vision and Creative Agency Evolution (00:44:00)

23 episodes