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SEO copywriting: How to package it, sell it, and do a great job

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Manage episode 312802537 series 3246779
Content provided by Hot Copy, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Copy, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

SEO is a topic we've often see discussed in copywriting Facebook groups and across the web.

And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients.

The question most often asked? What does an SEO copywriter actually do?

And can you even call yourself an online writer if you don’t have mad SEO skills?

In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver.

Tune in to learn:

  • What is SEO copywriting
  • What SEO copywriting involves
  • Can you really be an SEO copywriter if you don’t understand the big picture?
  • Essential SEO know-how for copywriters
  • How to package your SEO copywriting service
  • The trick to making sure keyword research doesn’t steal all your time
  • Kate’s keyword research strategy
  • How to set client expectations of your SEO service
  • Some rough guidelines on times for SEO packages
Question for you!

Do you think SEO copywriting is an essential skill? Do you feel confident about offering it?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Thanks to GinaGodeen from USA for a fantastic review of the show.

Useful links
  continue reading

125 episodes

Artwork
iconShare
 
Manage episode 312802537 series 3246779
Content provided by Hot Copy, Kate Toon, and Belinda Weaver. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hot Copy, Kate Toon, and Belinda Weaver or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

SEO is a topic we've often see discussed in copywriting Facebook groups and across the web.

And most copywriters either seem scared of it, confused by it or just overwhelmed by how to package it and sell it to clients.

The question most often asked? What does an SEO copywriter actually do?

And can you even call yourself an online writer if you don’t have mad SEO skills?

In today’s episode, we walk you through what we think SEO copywriting really means, how to do it, and how it can become a valuable arrow in your copywriting quiver.

Tune in to learn:

  • What is SEO copywriting
  • What SEO copywriting involves
  • Can you really be an SEO copywriter if you don’t understand the big picture?
  • Essential SEO know-how for copywriters
  • How to package your SEO copywriting service
  • The trick to making sure keyword research doesn’t steal all your time
  • Kate’s keyword research strategy
  • How to set client expectations of your SEO service
  • Some rough guidelines on times for SEO packages
Question for you!

Do you think SEO copywriting is an essential skill? Do you feel confident about offering it?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks!

Thanks to GinaGodeen from USA for a fantastic review of the show.

Useful links
  continue reading

125 episodes

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