Has this ever happened to you? Your nonprofit has a robust contact list, but general emails don’t seem to go anywhere. You wonder if there’s a better way to reach supporters, especially during critical giving seasons like the year-end campaign. You could benefit from creating targeted communications for different types of donors! By using the tools already at your disposal, narrowing down segmentation can be beneficial in meeting the needs of different types of donors. This week’s installment of “Year-End in July” examines overlooked segments nonprofits can benefit from engaging with during year-end campaigns. Guests Ryan Carpenter and Colleen Patel join us for a special bonus installment.