In this episode, Jason S Bradshaw has a fascinating conversation with Jennifer Sheets, the CEO of Masterstaff Incorporated and author of the best-selling book, "The Human Capital Lifeline: Revolutionizing Corporate Success, One Employee at a Time."

Jennifer's shares her motivation behind writing her first book, "Complete frustration," as she observed the detrimental effects of large corporations on the human aspect of employment. Jennifer emphasizes the misconception around the labor shortage, asserting that it began in the early 2000s and the pandemic merely unveiled ongoing issues.

The discussion shifts to technology and AI in HR processes. Jennifer challenges the blind reliance on AI, highlighting its limitations in discerning information and the potential consequences of automating critical decisions. They touch on the "Great Resignation" of 2021 and its link to the failure of recruitment technologies.

Jennifer and Jason explore the importance of individuality in recruitment and the need for tailored approaches in hiring. They stress the significance of understanding the uniqueness of each business arm and location. Jennifer shares insights on creative retention strategies, emphasizing the need to know competitors and be flexible with benefits to address the diverse needs of employees.

Jennifer encourages listeners to document the traits that make successful employees stay, enabling better replication of those qualities in future hires. She urges companies to learn from others' mistakes, study low-retention businesses, and get creative with tailored strategies to retain talent.

To stay connected with Jennifer Sheets, listeners can check out the "Master the Workforce" podcast on platforms like Spotify and iHeartRadio.

You can get a copy of Jennifier's book The Human Capital Lifeline: Revolutionizing Corporate Success One Employee at a Time here https://amzn.to/3HERbaf