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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive
Manage episode 428292171 series 2824610
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In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.
You’ll learn:
- How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
- The shift towards short-form, engaging video content and its impact on marketing strategies.
- The trend of bold, unconventional marketing tactics to capture audience attention.
- Methods to measure the success of creative campaigns and adjust strategies based on performance data.
- How different channels are leveraged depending on the target audience and campaign goals.
Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.
96 episodes
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