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From Unengaged to Unstoppable: The AI Advantage with The Unengaged Agent | Patricia Andree Wiltens & Tony Persaud - 047
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There’s no denying how AI technology has become an invaluable resource for real estate agents. The variety of these powerful tools has helped us save time by streamlining our tasks.
In this episode, we chat with Patricia Andree Wiltens and Tony Persuad, Jr. to discuss how real estate professionals can leverage AI to enhance their business operations. Join us to learn how you can start benefiting from these innovative tools.
Meet Our Guests
Tony Persaud, Jr. brings a rich background in television production, which has shaped his expertise in using media and video to elevate their real estate business. His knack for creating engaging visual content naturally led to a strong social media presence, especially with the rise of TikTok.
Patricia Andree Wiltens, a seasoned real estate professional, has transformed how agents market themselves and their properties. She’s a big advocate for using AI and social media to streamline workflows and boost marketing efforts. Patricia's focus on efficiency shines through her mobile-first approach, particularly with the CapCut app, which she uses for quick and effective content creation.
They are also the founders of "The Unengaged Agent," a social media marketing company based in Tampa. Their business focuses on helping real estate agents leverage the power of AI and social media to enhance their marketing efforts and increase efficiency.
The Power of AI in Real Estate
Tony opens the discussion by explaining how artificial intelligence (AI) can streamline real estate tasks.
For instance, he describes using AI to extract specific information from an 80-page HoA document in minutes, saving valuable time and effort.
Patricia also highlights how AI automation has transformed her work processes.
The Role of Social Media
Our guests emphasize that social media helps build connections, establish an online presence, and generate referrals.
Tony mentions that increasingly, consumers are using social media platforms over Google to search for businesses and services.
Short, engaging content is preferred over longer formats, making social media a more personable and efficient tool.
The Value of Community Outreach
Tony and Patricia highlight the importance of community outreach in their marketing efforts.
They advise treating social media content as a personalized TV channel, focusing on quality over quantity, and building trust within the community.
By featuring local businesses and events, they present themselves as local experts, which helps in expanding their reach and connecting with potential clients.
“Just record videos of yourself. Even if it's a two second clip, you can slow down the speed and stretch it out a little bit. Getting more images of yourself and posting it without having to know what's the script? You're one step ahead when it comes to overcoming the fear of being on camera.” - Patricia Andree Wiltens.
“Find out who your targeted audience is, either through brainstorming or Chat GPT, try to really hone in on who you're trying to reach. That'll streamline your content, it'll streamline your marketing just by knowing who you're talking to.” - Tony Persaud, Jr.
Resources
AI and Automation for Real Estate Agents Webinar
Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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