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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

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Manage episode 446434635 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.

In this episode, we discuss:

  • Why data privacy is now a must for businesses
  • Transparency as a key component for building trust and loyalty
  • How less data can be more relevant

Dive in:

[06:50] Transparent data practices build customer trust and retention.

[14:50] Maintaining accurate marketing lists is daily hassle.

[19:18] Shift from hoarding to actionable data is crucial.

[22:20] Data location matters as much as content.

[24:02] Marketing teams are clueless about data management.

[27:40] Data purpose, retention, awareness, and detailed mapping.

[29:53] Insider Tips from Siobhan!

Find the notes here: https://keepopt.com/227

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

Artwork
iconShare
 
Manage episode 446434635 series 3270990
Content provided by Chloe Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloe Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.

In this episode, we discuss:

  • Why data privacy is now a must for businesses
  • Transparency as a key component for building trust and loyalty
  • How less data can be more relevant

Dive in:

[06:50] Transparent data practices build customer trust and retention.

[14:50] Maintaining accurate marketing lists is daily hassle.

[19:18] Shift from hoarding to actionable data is crucial.

[22:20] Data location matters as much as content.

[24:02] Marketing teams are clueless about data management.

[27:40] Data purpose, retention, awareness, and detailed mapping.

[29:53] Insider Tips from Siobhan!

Find the notes here: https://keepopt.com/227

Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

260 episodes

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