Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of th ...
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Chloë Thomas Podcasts
For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one mar ...
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Interview series hosted by Khyrie Neveaux
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The Heart Speaks is a curation of interviews with brilliant philosophers, artists, writers and academics who have made a profound impact in the world around us. Discover great insights from the world of art, creativity, philosophy and culture with unbridled perspectives from the world’s sharpest minds.
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Dr Peter Blundell interviews therapists about their life and work. The #TherapistsConnect Podcast aims to broaden discussions between therapists and explore pertinent topics related to the therapy community. For more information, discussion and debates go to www.Therapists-Connect.com
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Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, thi ...
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I'm Mike Russell, co founder of UK Podcasters community and New Media Europe conference. I was thrilled to host a 36 hour non-stop podcast on 21st & 22nd April 2016. I didn't sleep for the full 36 hour marathon and broke the world record for the longest ever continuous podcast. I was thrilled to be joined by thousands who watched, listened and chatted during the live event. Together we made history in enhancing awareness of all of the amazing independent podcasters out there. Podcasting in t ...
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On The Gate! A podcast hosted by two reformed jailbirds/drug addicts and active comedians Geo Perez and Derek Drescher, join them as they talk each week about their times in jail, on drugs, what they learned, what you should know, and how they are improving their life each day or slipping into recidivism/relapse.On The Gate Podcast @onthegatepodcast Derek Drescher @derekdrescher Geo Perez @geoperez86
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Ever wonder what drives a CEO when nobody's watching? Every Thursday, tune into the CEOAFTERDARK podcast to hear a raw conversation with a hyper-successful business owner. Your host, George Kapernaros, is the CEO of YOCTO, a leading e-commerce CRM agency. Now, he's focused on getting to know these leaders as real people. We're talking about the ups and downs they don't usually share. You'll hear about their personal challenges, their big wins, and everything in between. It's not just about t ...
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Join the Wisecrack crew as they dive into the deeper meaning and cultural significance of the most, and least, iconic movies of our age.
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What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas
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44:33What 10 Years of Hosting the eCommerce MasterPlan Podcast Taught Me with Chloë Thomas Ten years. 100s of episodes. Thousands of insights. As host of the eCommerce MasterPlan Podcast, Chloë Thomas has spent a decade uncovering what really works in eCommerce — and what’s just hype. In this special 10-year anniversary AMA, Chloë fields listener questi…
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Episode 92: Spare The Rod, Spoil The Child
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42:31In this episode, my wife joins me once again as we dive into a heated topic: Is spanking, or whooping, a thing of the past, or does it still have a place in modern parenting? We unpack our personal experiences, cultural influences, and the evolving views on discipline.
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Google Ads: Advanced Tips for Precision Conversion Tracking and Optimisation with Michael Cole, Everflow
38:35
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38:35Precision tracking and reporting in Google Ads is key to effectively optimising your campaigns and driving meaningful sales. In today’s episode, we dive into how understanding different buyer personas can significantly enhance your advertising strategy. We break down the importance of providing accurate attribution data to the Google Ads platform, …
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From Local Waste to John Lewis Shelves: The ReBorn Growth Story with Brian Walmsley
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32:02Brian Walmsley is the founder and CEO at ReBorn, the world’s first homewares brand made entirely from local waste. Founded in 2022 they now sell via wholesale, Amazon, and their Shopify store, and are doing £500,000 a year. Hit PLAY to hear: ♻️ How Brian turned local plastic waste into a £500K/year homewares brand 🚫 The prototype that bombed—and wh…
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Reconnaissance Faire w. Tristan Bowling Chloe La Branche | Ep. 169 | On The Gate
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51:05This week we have Tristan Bowling and Chloe La Branche! They talk about Trader Joes, Kill Tony, hot weather states and much more. ON THE GATE! ENJOY! Original air date: 6.16.25 WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount on your membership. Watch the free lives…
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Google Ads: Optimising Your Shopping Feed for Maximum Impact with Danny Ireland, Launch
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34:37If you're looking to ramp up your Google Ads game, optimising your shopping feed is a crucial step you shouldn't overlook. In this episode with Danny Ireland, we dive deep into how feeding the algorithm as much data as possible can significantly enhance your ad performance. Whether you're new to the game or a seasoned pro, this episode is packed wi…
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Scandal'd Up w JJ Liberman Jarrett Campbell | Ep 168 | On The Gate
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1:00:06This week we have JJ Liberman and Jared Campbell! They talk about Jay-Z lyrical wisdom, life in jail vs Canada vs Austin, JJ's deviancy and much more. ON THE GATE! ENJOY! Original air date: 6.9.25 WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount on your membership. …
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In this special Father’s Day episode, I sit down with my dad for a raw and real conversation about his journey through fatherhood, starting at just 18 years old. We talk about what it was like growing up together, how he became a father figure to more than just me, our legendary (and heated!) basketball battles, and the ways he’s shaped my views on…
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Google Ads: Audience Targeting Strategies for eCommerce Brands with Jyll Saskin Gales
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30:26Your customer list is your most powerful asset when it comes to Google Ads, and sharing that information with Google unlocks a wealth of opportunities for effective audience targeting. In this episode, we dive deep into the often-overlooked world of audience targeting, exploring how it can significantly enhance your advertising strategy. We’ve got …
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Building a £20 Million Tea Brand: Customer Experience and Growth with Bird & Blends' Mike Turner
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35:51Mike Turner is the founder and MD of Bird & Blend Tea Co. Developing, producing and selling the UK’s largest range of unique and exciting tea blends. Founded in 2012 Bird & Blend are on track to drive sales of £20million in the next year. They are selling internationally via their Shopify store, and via their 25 high street stores in the UK. Hit PL…
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Back to the Zoo w Lawrence Reese Big T | Ep 167 | On the Gate
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1:02:39This week we have Lawrence Reese and Big T! They talk about Lawrences blackness, his run in with police, Carmelo Anthony vs Lebron, history and much more. ON THE GATE! ENJOY! Original air date: 6.2.25 FOLLOW Geo Perez Instagram - https://www.instagram.com/geoperez86/ Derek Drescher Instagram - https://www.instagram.com/derekdrescher/ Lawrence Reese…
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Google Ads: The 5 Dos and 5 Don'ts of PMax Optimisation with Becky Hopkin and Jonny Hyams
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35:13If you're looking to up your game with Google Ads, you're in the right place. We're diving deep into the world of Performance Max, or PMAX, and sharing the five essential dos and five key don’ts for optimising your campaigns. Understanding what you aim to achieve with your campaign is crucial before you even set your bid strategy. With insights fro…
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From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion
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31:30Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already. Hit PLAY to hear: 🎯 How Possum Play hit 40,000 customers with just a 3-person …
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In this episode of The Khyrie Neveaux Show, the conversation revolves around the critical topic of life after sports, particularly focusing on the challenges athletes face when transitioning from their sports careers to life beyond the game. I invite my friend & SFA basketball legend, Trey Pinkney on to share his personal journey, discussing the em…
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Martin Would Love This w Doug Uram Myles Toe Mahdiy Drummound | Ep. 166 | On The Gate
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52:55This week we have Doug Uram, Myles Toe, Mahdiy Drummound! They talk about peoples accents, the best jail to go to for a lil trip, Caitlin Clark, a football and much more. ON THE GATE! ENJOY! Original air date: 5.26.25 WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG for a discount…
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Therapists Connect Podcast – Episode with Jeanine Connor In this compelling episode, Dr. Peter Blundell is joined by Jeanine Connor, MBACP, MSc, MEd, BSc (Hons)—a psychodynamic psychotherapist, clinical supervisor, prolific author, and editor with over 25 years of experience in the field. Jeanine shares her unique journey through psychotherapy, pub…
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Email & SMS: Why SMS Should Be Your Next Marketing Move with Naomi Davies
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28:41SMS is a very personal channel that goes directly to your phone, making it an essential part of your marketing strategy. In this episode, we dive into how to effectively integrate SMS into your email marketing plans, addressing a common challenge many businesses face: knowing they should use SMS but not knowing how to start. I chat with Naomi Davis…
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How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha
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29:38Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. Hit PLAY to …
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Retention Clarity Gap #1 | Subscription Brands: Reduce Churn Without Discounts
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33:02In this deep dive conversation, Mo sits down with George Kapernaros to break down one of the most misunderstood topics in eCommerce: retention. But instead of just talking about email flows or post-purchase tips, George flips the script—arguing that retention starts at acquisition. 👉 Why your offer is the biggest retention lever 👉 How to make custo…
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Captain Jack Queso w Derek Humphrey Terry Thomas Jr | Ep 165 | On The Gate
1:04:03
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1:04:03This week we have Derek Humphrey and Terry Thomas Jr! They react to Cassie at the Diddy trial, the Brooklyn Bridge boat accident, Derek's preferences in bed, R&B groups and much more. ON THE GATE! ENJOY! Original air date: 5.19.25 WATCH THE LIVESTREAM 2 PM EST MONDAYS and EXCLUSIVE EPISODES 2 PM EST THURSDAYS on gasdigital.com. Use promo code OTG f…
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Episode 89: Navigating Dual Identities: The Immigrant Experience
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51:08Summary In this conversation, Maria Yepez shares her experiences as a Venezuelan immigrant in America, discussing the dual identities that immigrants often navigate. She reflects on her family's journey, the cultural shocks they faced, and the struggles her parents encountered in adapting to a new life. Maria also delves into the importance of pres…
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Email & SMS: Strategies for Building Authentic Loyalty with Anna Frapwell, Neon Digital Clicks
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32:51Building customer loyalty isn’t just a nice-to-have; it’s essential for any brand looking to thrive. We dive deep into the heart of loyalty programs in this episode, emphasizing that true engagement stems from a genuine understanding of your customers. Anna Frapwell shares her expertise on how to personalize communications and enhance customer rela…
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How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman
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42:43In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he: Scaled BattlBox into a DTC powerhouse Sold it (at peak market conditions) Built a Netflix show around the brand Created a content engine where 60% of reven…
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Boost Conversions Without Killing Margins — Dan Bond of RevLifter Explains How
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34:29Dan Bond is the VP of Marketing at RevLifter, software that drives intelligent offers to boost your bottom line. Dan joins us to reveal how smart, data-driven promotions can increase conversions, raise AOV, and protect your margins — all without blanket discounting. If you're tired of giving away profits and ready to make your offers work smarter, …
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Roofless Aggression w Mike Figs JC Mendoza | Ep 164 | On The Gate
1:08:00
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1:08:00On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Mike Figs and JC Mendoza! They talk about Figs a…
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#TherapistsConnect Podcast – Episode with Martin Fenerty In this rich and thoughtful conversation, Dr. Peter Blundell interviews person-centred therapist Martin Fenerty about his life, work, and the values that shape his practice. Martin reflects on his early influences, what drew him to the person-centred approach, and the realities of working in …
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Email & SMS: Data-Driven Welcome Campaigns—Insights from Samantha Burmeister
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31:51Samantha Burmeister joins us to dive into the world of email welcome campaigns, emphasizing that the key takeaway is to gather valuable data about your audience. Understanding not just who buys, but also who doesn't, allows us to make informed marketing decisions moving forward. Samantha shares insights on how to start these campaigns right, the ba…
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The Khyrie Neveaux Show: EP 88: The Afterlife
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56:59"But I'm here to tell you there's something else: The Afterworld. A world of never ending happiness, you can always see the sun, day or night...." Prince made the afterlife sound glorious, but in reality a lot of us still struggle with what comes after death. My friend Kelle comes on the show to discuss that struggle, the fear of death, and more!…
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From Market Stall to 7-Figure Brand: How Mademoiselle Macaron Made eCommerce Work
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32:57Rachel Hanretty is the founder and CEO at Mademoiselle Macaron, sellers of handmade luxury French macarons. Rachel’s grown the business from a market stall in 2013 to a 7-figure business. They now sell via their Shopify store to both DTC and B2B customers, via marketplaces like Not on the High Street, and about 40% of turnover is B2B sales. Hit PLA…
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Say It With Your Chess w Luis Lopez Alexis Carabona | Ep 163 | On The Gate
1:15:40
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1:15:40On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Luis Lopez and Alexis Carabona! They talk about …
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E-Commerce and Content Creation Insights! CEOAFTERDARK with Lucy Jeffrey
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30:59E-Commerce & Content Creation Insights | CEOAFTERDARK with Lucy Jeffrey In this episode of CEOAFTERDARK, we sit down with Lucy Jeffrey, founder of Bare Kind, to explore the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence. From her entrepreneurial beginnings to navigating business with a life p…
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Email: Popups 101: How to Craft the Perfect Signup Experience with Shaan Arora
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31:42Maximising email sign-ups is the name of the game in our latest chat. We dive deep into the effectiveness of using mystery offers over straightforward discounts, revealing how this simple tweak can significantly boost opt-in rates. I recently tested this with a luxury home brand, and we saw a jump from 12% to 18% in email sign-ups, proving that a l…
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The Khyrie Neveaux Show: Episode 87: Anniversary Episode
1:13:32
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1:13:32My wife, Sucely, and I celebrated our first wedding anniversary on May 3rd. We decided to do a podcast giving some insight into our journey: how we met, parenting, blended families, obstacles, why we got married with under a year of dating under our belt, and much more!
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Ditching the Store: How Preston Zly Built a Thriving Online Luxury Brand with Johanna Preston
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35:45Johanna Preston is the co-founder and co-designer at Preston Zly, creators of beautiful, unique, and powerful footwear for women who embody these same qualities. They sell via their Shopify store and physical showroom. Founded over 20 years ago they now do around $350,000 a year. Hit PLAY to hear: How Johanna's shift from retail to eCommerce skyroc…
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Leadership, Growth and Real Lessons – Janis Thomas Unfiltered
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27:31In this episode of CEOAFTERDARK, we sit down with the inspiring Janis Thomas, Marketing Director at Look Fabulous Forever, a beauty brand redefining aging. From her unique career path to the mission driving the brand, Janis opens up about authentic customer connection, mastering communication, and turning campaign failures into growth. We dive deep…
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Feet n Fitness w Allie Mae Chris Batista | Ep 162 | On The Gate
1:08:59
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1:08:59On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Allie Mae and Chris Bautista! They talk about Do…
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Email & SMS: Your Customer Retention Playbook with George Kapernaros, Yocto
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36:41Building a solid retention marketing playbook starts with understanding that your best ideas come from your customers, not from free templates or competitor research. In this episode, we dive deep into the importance of empathy in retention marketing and how it can significantly impact customer loyalty and revenue. In this engaging episode, we sit …
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From Physical Store to Online Focus: Neem London's eCommerce Evolution with Nick Reed
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34:41Nick Reed is the founder of Neem London, a men’s fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shop…
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Is That Crazy, Maybe? w Allie Mae Doug Uram Taj Osorio | Ep 161 | On the Gate
1:09:21
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1:09:21On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Allie Mae, Doug Uram, and Taj Osario! They talk …
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Partnerships: Tapping into Experts to Maximise Conversions with Eric Sheinkop
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32:43Partnerships can be a game changer when it comes to boosting your conversion rates, and today we're diving deep into how to leverage experts to make that happen. We’ll be unpacking insights from Eric Sheinkop, co-founder of The Desire Company, who shares his unique approach to connecting brands with knowledgeable professionals rather than influence…
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Acquire & Accelerate: The Best Backyard’s Tom White Shares Tips for 10x Growth in 12 Months
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36:31Tom White is the owner of The Best Backyard, an Australian eCommerce store selling outdoor kids play equipment, furniture and other garden products. Founded in 2020 Tom bought the business in 2024 and in 12 months has rocketed sales to nearly $2million. Hit PLAY to hear: 🚀 How Tom White turned a small eCommerce store into a $2M business in just 12 …
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Third Eye Infection w Dave Temple Chris Faga Rachel Williams | Ep 160 | On The Gate
1:15:10
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1:15:10On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Dave Temple, Chris Faga, and Rachel Williams! Th…
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Affiliate Marketing: 5 Do's and 5 Don'ts for getting Started with Kelly Morrison
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26:04Starting an affiliate program can be a game changer for your business, and in this episode, we dive into the essential do's and don'ts to get it right the first time. Our guest, Kelly Morrison, shares her expertise on defining clear goals and expectations to kick things off effectively. Tune in for practical insights that will help you launch a suc…
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Acquisition Advantage: How Scandiborn Supercharged The Kid Collective with Laura Davies
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32:21Laura Davies is the Founder of The Kid Collective. A UK based toys and parenting business, with eCommerce stores on BluePark and Shopify. Founded in 2008 they now process over 10,000 orders a month. Hit PLAY to hear: 🔹 How Laura Davies turned one eCommerce brand into two—without starting from scratch! 🔹 The biggest challenges (and surprises!) of bu…
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Porcelain Hamper w. Derek Humphrey Brandon Barrera James Pontillo | Ep. 159 | On The Gate
1:05:41
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1:05:41On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Derek Humphrey, Brandon Barrera, and James Ponti…
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Affiliate Marketing: 5 Steps to Growing your Existing Program with Red Barrington
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31:20Improving your affiliate marketing performance can feel like a daunting task, but we're breaking it down into five manageable steps that can really make a difference. So, let's get started on leveling up your affiliate marketing game! In our latest discussion, we break down five key steps to elevate your affiliate marketing strategy. First, we emph…
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From Design to Impact: How to Champion Sustainable Growth with Leslie Roumilhac
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28:24Leslie Roumilhac is the Creative Director at eCommerce agency Limesharp. She’s also obsessed with researching best-in-class sustainability initiatives in eCommerce. Hit PLAY to hear: 🔎 Why shouting about sustainability might hurt your brand 🌿 How LimeSharp blends design with eco-friendly practices 🛒 The smart way to guide customers toward greener c…
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Turn into a Chicken Wing w Dave Temple | Ep 158 | On The Gate
1:03:09
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1:03:09On The Gate! A podcast hosted by two jailbird/recovering drug addicts and active comedians Geo Perez and Derek Drescher, who talk each week about their times in jail, what they learned, what you should know, and how they are improving their life or slipping into recidivism each day! This week we have Dave Temple! They talk about Derek's upcoming hi…
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How Digioh Drives E-Commerce Growth Through Strategic Partnerships CEOAFTERDARK with Noah Rahimzadeh
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41:59In this in-depth conversation, we explore how Digioh, a leading Marketing Efficiency Platform, is helping e-commerce brands and agencies scale through smarter technology, strategic partnerships, and innovative marketing tactics. From building high-impact collaborations to leveraging events for deeper connections, this episode uncovers the key eleme…
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Influencers: Meta Ads + Influencers = Success, with Sam Thompsett, Genie Goals
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24:44Sam Thompsett is part of the team at award-winning marketing agency Genie Goals, who deliver all sorts of partnership marketing and advertising activity for eCommerce brands like Mamas and Papas, Bird and Blend and Industville. In this episode, we discuss: The secret to turning influencer content into high-converting Meta ads Why whitelisting influ…
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