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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Today on the show, we have Lucas Lovell, VP of Product at Paddle, a comprehensive payments and billing platform that helps businesses streamline transactions, reduce churn, and scale globally.
In this episode, Lucas shares his insights on the critical role payments play in churn reduction and strategies like smart payment retries, network tokenization, and local payment methods to maximize revenue.
We also dive into retention tactics and Lucas’ perspective on the evolving payments landscape and how AI and automation are shaping the future of subscription businesses.
Mentioned Resources
Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
Chapters
1. E284 | Optimizing Payments for Growth and Retention with Paddle's Lucas Lovell (00:00:00)
2. How Paddle helps companies reduce churn (00:05:37)
3. Why payments fail and how to fix it (00:12:40)
4. The power of cancellation flows (00:20:13)
5. Paddle's divestment from Price Intelligently (00:25:36)
6. AI in the future of payments (00:28:53)
7. Evolution of banking and payment (00:34:18)
300 episodes
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