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This Is What I'd Do If I Didn't Want To Be Too Salesy

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Manage episode 476932140 series 3658592
Content provided by Sue McLachlan | The Unicorn Advisory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue McLachlan | The Unicorn Advisory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.

You’ll hear:

  • Why so many great creators struggle with selling (even when their course is solid)
  • How aggressive marketing tactics have warped our idea of what “successful selling” looks like
  • A personal story about the biggest investment I’ve ever made, without anyone selling to me
  • The birthday party analogy that will totally shift how you think about promoting your offers
  • Practical ways to sell that feel more like inviting than pitching
  • What to do if you’ve been holding back because you don’t want to annoy your audience

This episode is for you if you’ve got something great to offer, but you’re stuck between wanting to grow your business and not wanting to be that person. There’s a better way. And it starts with clarity, not pressure.

🎧 Want more inspiration to help you make offers in a way that feels good?

Download my free Make More Offers resource:

https://theunicornadvisory.com/this

And catch all upcoming livestreams, replays, and extras here:

https://theunicornadvisory.com/this

  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 476932140 series 3658592
Content provided by Sue McLachlan | The Unicorn Advisory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sue McLachlan | The Unicorn Advisory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Let’s be honest—selling can feel a bit icky sometimes. Especially if you’re a course creator who’s amazing at teaching but doesn’t want to come across as pushy, fake, or like you’re shouting into the void. In this episode, I’m sharing what I’d do if I didn’t want to feel salesy… but still wanted to make consistent, sustainable sales.

You’ll hear:

  • Why so many great creators struggle with selling (even when their course is solid)
  • How aggressive marketing tactics have warped our idea of what “successful selling” looks like
  • A personal story about the biggest investment I’ve ever made, without anyone selling to me
  • The birthday party analogy that will totally shift how you think about promoting your offers
  • Practical ways to sell that feel more like inviting than pitching
  • What to do if you’ve been holding back because you don’t want to annoy your audience

This episode is for you if you’ve got something great to offer, but you’re stuck between wanting to grow your business and not wanting to be that person. There’s a better way. And it starts with clarity, not pressure.

🎧 Want more inspiration to help you make offers in a way that feels good?

Download my free Make More Offers resource:

https://theunicornadvisory.com/this

And catch all upcoming livestreams, replays, and extras here:

https://theunicornadvisory.com/this

  continue reading

28 episodes

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