Hygge Vibes | Starting Over & Building A Product Business From Scratch With Melanie Kalfaian Her First 3 Years - A Podcast For Women Entrepreneurs podcast

Her First 3 Years - A podcast for women entrepreneurs « »

Hygge Vibes | Starting Over & Building a Product Business from Scratch with Melanie Kalfaian

4d ago 29:01

Content provided by Chardét Ryel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chardét Ryel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Send us a text

Ever felt like you’re too late or too underqualified to start over?

I’m talking with Melanie Kalfaian—founder of What A Host and the absolute queen of pivots. Melanie went from running events in Argentina to building a product-based business in the UK in an industry she knew nothing about. Oh, and she did it after moving countries, leaving behind an established career, and starting completely from scratch.

She shares how she went from running events in Argentina to launching a cutlery and home décor brand in the UK—with zero product biz experience. We talk business pivots, cultural leaps, letting go of your "perfect idea," and learning to show your face (literally) in your brand.

In this conversation, we unpack what it really looks like to:

Shut down a business—even when it still has life in it
Start over in a totally new space without connections or experience
Make tough choices between passion and profitability
Get comfortable being the face of your brand (even when it’s terrifying)
Build social proof through brand partnerships and bold moves

🎧 Whether you're mid-pivot, rebuilding from scratch, or just want to be reminded that it’s okay to change everything—this episode is for you.
Listen to Next ep 49: 12 Years, 12 Lessons
Connect with Melanie Kalfaian
www.whatahost.co.uk
https://www.melaniekalfaian.com/
LinkedIn: Melanie Kalfaian
IG: @whatahost

RESOURCES
Grab Your FREE Profit Guide: 17 Ideas to Get Clients without Ads or Instagram
www.herfirst3years.com
Instagram: @chardetryel
PROGRAMS & FREE TRAININGS
FREE Mini Training Series: How to Get Clients and Sales as a Podcast Guest
Pod BOOST
Podcast Alchemy Waitlist is here

Chapters

1. Hygge Vibes | Starting Over & Building a Product Business from Scratch with Melanie Kalfaian (00:00:00)

2. From Services to Products: Starting a Business in a New Industry (00:00:47)

3. Moving Countries for Love and Starting Over from Scratch (00:04:52)

4. Learning by Doing: Why Experience Isn’t Everything (00:08:15)

5. When Your Idea Flops: Pivoting to What Actually Sells (00:13:33)

6. The Marketing Mistake Every Founder Should Hear (00:22:00)

80 episodes