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Katie Cantrell on shifting millions of meals to plant-based
Manage episode 480898852 series 3466559
There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. Many people have been disappointed about the amount of behaviour change that’s actually happened over the past few decades due to education, as seen in relatively stagnant numbers of people going vegetarian or vegan.
That’s why I’m excited that this week’s guest, Katie Cantrell from Greener by Default, is trying a new approach to get people to change their behaviours – by changing their diets with them barely even noticing. Stick around for a great discussion on the importance of nudging, choice architecture and making the plant-based option the default path.
For those who didn’t listen to our special 50th episode (which I think was awesome – go check it out!), this is a reminder that it will just be me hosting the podcast for the foreseeable future, as Amy sadly had to take a step back.
Resources
- Greener by Default (website, LinkedIn)
- Research on the effectiveness of nudges (and another by the Food Climate League)
- US bans animal testing for certain drugs
- Eve by Cat Bohannon
- The Mountain in the Sea by Ray Naylor
If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!
Chapters
1. Katie Cantrell on shifting millions of meals to plant-based (00:00:00)
2. Should we focus on changing beliefs or behaviour? (00:04:20)
3. Choice Architecture and Default Options (00:10:17)
4. How do we make plant-based food more appealing? (00:28:25)
5. Focusing on cost and satisfaction, not animals or climate change. (00:44:16)
6. The importance of research (00:53:48)
7. Katie's lessons from living in 30+ person housing cooperative (01:00:00)
52 episodes
Manage episode 480898852 series 3466559
There is an age-old debate within animal advocacy on the importance of educating the public. Is it simply enough to tell people about the harms of industrial animal agriculture and then they will change their behaviours? Sadly, not it seems. Many people have been disappointed about the amount of behaviour change that’s actually happened over the past few decades due to education, as seen in relatively stagnant numbers of people going vegetarian or vegan.
That’s why I’m excited that this week’s guest, Katie Cantrell from Greener by Default, is trying a new approach to get people to change their behaviours – by changing their diets with them barely even noticing. Stick around for a great discussion on the importance of nudging, choice architecture and making the plant-based option the default path.
For those who didn’t listen to our special 50th episode (which I think was awesome – go check it out!), this is a reminder that it will just be me hosting the podcast for the foreseeable future, as Amy sadly had to take a step back.
Resources
- Greener by Default (website, LinkedIn)
- Research on the effectiveness of nudges (and another by the Food Climate League)
- US bans animal testing for certain drugs
- Eve by Cat Bohannon
- The Mountain in the Sea by Ray Naylor
If you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at [email protected]. Enjoy!
Chapters
1. Katie Cantrell on shifting millions of meals to plant-based (00:00:00)
2. Should we focus on changing beliefs or behaviour? (00:04:20)
3. Choice Architecture and Default Options (00:10:17)
4. How do we make plant-based food more appealing? (00:28:25)
5. Focusing on cost and satisfaction, not animals or climate change. (00:44:16)
6. The importance of research (00:53:48)
7. Katie's lessons from living in 30+ person housing cooperative (01:00:00)
52 episodes
All episodes
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