In this enlightening masterclass, we discuss the imperative of comprehending the dimensions of your market—specifically, the

• Total Available Market (TAM),
• Serviceable Addressable Market (SAM), and
• Serviceable Obtainable Market (SOM).

By employing the Size Your Market Maker tool, we aspire to empower founders to articulate their business's potential and refine their strategic focus, thereby enhancing client service and operational effectiveness.

Through illustrative examples, such as Maven Clinic and Rent the Runway, we will demonstrate how defining these market segments not only clarifies your business's opportunities but also illuminates the path to sustainable growth.

Join us as we embark on this masterclass journey, transforming nebulous market concepts into actionable insights that will propel your venture forward with clarity and purpose!

Takeaways:

• Understanding the total available market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) is crucial for founders aiming to scale their business effectively and strategically.
• Navigating the intricacies of market sizing without a clear map is akin to embarking on a journey without a compass, leading to potential misdirection and inefficiencies in resource allocation.
• The Size Your Market Maker tool empowers entrepreneurs to not only delineate their market segments but also to craft actionable strategies that align their growth aspirations with realistic outcomes.
• Regularly reviewing and updating your four-page growth plan, which includes insights on TAM, SAM, and SOM, can greatly enhance your team's focus and overall strategic alignment in the pursuit of growth.

00:31 Navigating Market Opportunities

03:20 Understanding Market Dynamics: TAM, SAM, and SOM

10:31 Understanding Market Size: TAM, SAM, and SOM

25:56 Segmenting Your Total Addressable Market

30:12 Segmenting the Total Addressable Market by Occasion

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to pioneer your 100 Year impact plan? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

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