Marketing And Sales Can Be Mates With Karen Chalmers Marketing Espresso podcast

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Marketing and sales can be mates with Karen Chalmers

2d ago 24:58

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It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also.

So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me.

In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with over 25 years of experience in the space where creativity, media, and data meet. Karen shares why breaking down silos between sales, marketing, and customer success is critical for growth – not just in large organisations, but for small businesses too.

We explore the rise of the Chief Revenue Officer role and how unifying these traditionally separate departments creates better communication, brand alignment, and measurable results. Whether you're building a small team or scaling a larger business, this episode is packed with practical insights on building synergy across your revenue-generating efforts.

What We Cover in This Episode:

Why traditional marketing and sales silos don’t work anymore
The importance of shared goals across sales, marketing, and customer success
The emerging role of the Chief Revenue Officer and how it changes team structure
How integrated teams lead to more effective campaigns and better customer experiences
The mindset shifts marketers and creatives need to thrive in a revenue-first model
How small business owners can adopt this model early to scale more sustainably

You can connect with Karen on LinkedIn.

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