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EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops
Manage episode 483877053 series 3006414
In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Life After Selling a Business (00:00:00)
2. Origins of Taft: From Socks to Shoes (00:09:05)
3. The Decision to Sell Taft (00:14:50)
4. Birth of Tough Pops Protein Popsicles (00:15:38)
5. Challenges of Frozen CPG Products (00:21:45)
6. Nutrition Focus and Target Audience (00:35:15)
7. Marketing Strategy: The Ice Cream Truck (00:48:17)
8. Standing Out in a Crowded Market (00:55:56)
125 episodes
Manage episode 483877053 series 3006414
In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Life After Selling a Business (00:00:00)
2. Origins of Taft: From Socks to Shoes (00:09:05)
3. The Decision to Sell Taft (00:14:50)
4. Birth of Tough Pops Protein Popsicles (00:15:38)
5. Challenges of Frozen CPG Products (00:21:45)
6. Nutrition Focus and Target Audience (00:35:15)
7. Marketing Strategy: The Ice Cream Truck (00:48:17)
8. Standing Out in a Crowded Market (00:55:56)
125 episodes
All episodes
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