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Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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EP. 125 Where Nostalgia Meets the Marketing: The Birth of the Protein Popsicle w/ Mallory Stevens CEO of Tuff Pops

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Manage episode 483877053 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Life After Selling a Business (00:00:00)

2. Origins of Taft: From Socks to Shoes (00:09:05)

3. The Decision to Sell Taft (00:14:50)

4. Birth of Tough Pops Protein Popsicles (00:15:38)

5. Challenges of Frozen CPG Products (00:21:45)

6. Nutrition Focus and Target Audience (00:35:15)

7. Marketing Strategy: The Ice Cream Truck (00:48:17)

8. Standing Out in a Crowded Market (00:55:56)

125 episodes

Artwork
iconShare
 
Manage episode 483877053 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of The Unstoppable Marketer Podcast, Trevor and Mark chat with Mallory Stevens, co-founder of Taft and founder of Tuff Pops, about her entrepreneurial journey and new protein popsicle venture. Mallory shares insights on transitioning from a D2C shoe company to a CPG frozen treat brand, discussing the challenges of frozen distribution and her innovative marketing approach using a retro ice cream truck. The conversation explores the potential of protein-packed treats for adults and children alike, highlighting the importance of brand storytelling and taking risks in business.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Life After Selling a Business (00:00:00)

2. Origins of Taft: From Socks to Shoes (00:09:05)

3. The Decision to Sell Taft (00:14:50)

4. Birth of Tough Pops Protein Popsicles (00:15:38)

5. Challenges of Frozen CPG Products (00:21:45)

6. Nutrition Focus and Target Audience (00:35:15)

7. Marketing Strategy: The Ice Cream Truck (00:48:17)

8. Standing Out in a Crowded Market (00:55:56)

125 episodes

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