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Bonus: How Talkable Cuts CAC with Referral Loops and Wallet-Based Sharing

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Manage episode 484031749 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.

Key Insights:

The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.

Referral Marketing Mechanics: Understanding the components of a successful referral program.

Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.

Case Studies: Real-world examples of brands achieving significant CAC reductions.

Strategic Implementation: Best practices for timing, segmentation, and offer structuring.

Takeaways:

Referral marketing can dramatically lower acquisition costs.

Personalized and timely referral offers enhance customer engagement.

Innovative tools like Talkable Wallet make sharing effortless and effective.

If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.

Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com

Timestamps

00:00 - Why referral marketing reduces risk and boosts ROI

02:00 - The problem with paid acquisition in today’s ad landscape

04:00 - How referral loops drive compounding customer growth

06:00 - $500M in revenue from one Talkable client case study

08:00 - The Talkable Wallet and how it solves real-world sharing

10:00 - Crafting irresistible offers that drive actual referrals

12:00 - How white-glove service removes the need for internal headcount

14:00 - Identifying the “moments of delight” for peak referral success

17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers

20:00 - Creative placement ideas: packaging, QR codes, yard signs

22:00 - Viral loops and LTV: why referrals outperform paid ads

24:00 - Framing referral marketing to get CFO and CEO buy-in

Hashtags

#referralmarketing

#customeracquisition

#dtcpodcast

#talkable

#ecommercemarketing

#brandgrowth

#retentionmarketing

#d2cbrands

#lifetimevalue

#performancebranding

#ownedmedia

#viralgrowth

#marketingstrategy

#emailmarketing

#customerloyalty

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

608 episodes

Artwork
iconShare
 
Manage episode 484031749 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.

Key Insights:

The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.

Referral Marketing Mechanics: Understanding the components of a successful referral program.

Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.

Case Studies: Real-world examples of brands achieving significant CAC reductions.

Strategic Implementation: Best practices for timing, segmentation, and offer structuring.

Takeaways:

Referral marketing can dramatically lower acquisition costs.

Personalized and timely referral offers enhance customer engagement.

Innovative tools like Talkable Wallet make sharing effortless and effective.

If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.

Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com

Timestamps

00:00 - Why referral marketing reduces risk and boosts ROI

02:00 - The problem with paid acquisition in today’s ad landscape

04:00 - How referral loops drive compounding customer growth

06:00 - $500M in revenue from one Talkable client case study

08:00 - The Talkable Wallet and how it solves real-world sharing

10:00 - Crafting irresistible offers that drive actual referrals

12:00 - How white-glove service removes the need for internal headcount

14:00 - Identifying the “moments of delight” for peak referral success

17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers

20:00 - Creative placement ideas: packaging, QR codes, yard signs

22:00 - Viral loops and LTV: why referrals outperform paid ads

24:00 - Framing referral marketing to get CFO and CEO buy-in

Hashtags

#referralmarketing

#customeracquisition

#dtcpodcast

#talkable

#ecommercemarketing

#brandgrowth

#retentionmarketing

#d2cbrands

#lifetimevalue

#performancebranding

#ownedmedia

#viralgrowth

#marketingstrategy

#emailmarketing

#customerloyalty

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

608 episodes

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