Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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The Ecommerce Revolution Podcast helps emerging ecommerce entrepreneurs launch and grow smarter using AI and proven strategies. Get actionable tips, expert insights, and inspiring stories to fuel your success—whether you're just starting or scaling up. Tune in and take your next step with confidence. www.ecomrevolution.co
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eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Steve Hutt | Shopify Expert | eCommerce Expert
Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource ...
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FF&A presents The Growth FMCG CEO Podcast, where Frederic Fernandez interviews, for 90 minutes, the most successful and aspirational CEOs in the FMCG industry. If FMCG CEOs often speak publicly (quarterly earning calls, investors conferences, interviews in the media), their interventions are often short and very focused on the immediate news of their companies. However, these interviews are a unique opportunity to gain both a detailed and wider perspective of: • The person behind the functio ...
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Ep 504: 6 Reasons Why Your Meta Ads Aren't Scaling: Fix These Creative and Strategy Gap with Aves | AKNF
20:30
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20:30Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle…
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Shopify Growth Unlocked: The Data Solution That Boosts Revenue
36:45
36:45
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36:45Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why? You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate att…
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Bonus: Preparing Your DTC Brand for Acquisition: Lessons on the PE Path from Because Ventures
34:30
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34:30Subscribe to DTC Newsletter - https://dtcnews.link/signup In today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth p…
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Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk)
27:09
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27:09Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Peter Pernot-Day, Global Head of Strategy and Corporate Affairs at Shein, to explore the innovative strategies propelling Shein's global dominance in the fast fashion industry. Key Discussion Points: AI-Driven Supply Chain: How Shein utili…
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Ep 502: DTC Survival Guide To Increasing Your Marketing Efficiency: A Fireside Chat with Dave Steele, Pilothouse CEO | AKNF
19:19
19:19
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19:19Subscribe to DTC Newsletter - https://dtcnews.link/signup Join us for a dynamic fireside chat with Pilothouse CEO and Co-Founder Dave Steele about the inflection point that DTC brands find themselves facing with the global economy and Trump's tariffs. This session delves into on key areas such as consumer behavior, big-picture strategies, offline/o…
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Google’s E.E.A.T. Uncovered: What Most Ecommerce Brands Miss
51:37
51:37
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51:37In this episode of The Ecommerce Revolution Podcast, host Ramin Ramhormozi interviews Eli Adams, SEO expert and founder of Fire Us Marketing, about Google's critical content evaluation guidelines known as E.E.A.T. (Experience, Expertise, Authoritativeness, Trustworthiness). Eli shares actionable insights on enhancing your ecommerce website's visibi…
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Bonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025
28:02
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28:02Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing trans…
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Omnichannel Growth & Retention: Future-Proofing Your Shopify Brand
44:31
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44:31Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers? You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to …
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Ep 501: How Mid-Day Squares Scaled to $36M with Careful Costco, Costly Cocao, and a Bitcoin Supply Chain Makeover with Nick Saltarelli
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37:00Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a globa…
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Ep 500: Why Spending Too Much on Amazon Ads Could be KILLING Your Organic Results + Tariff Strategy for Amazon Sellers | AKNF
27:48
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27:48Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Eric welcomes back Rob and Clifford from Pilothouse’s Amazon Brain Trust for a tactical breakdown of two timely Amazon topics: the impact of new tariffs and the challenge of balancing ad spend with organic rank. Key topics include: What brands should do right now if they're …
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Advanced Facebook Ads: Manual Over-Bidding, Intra-Day Scaling And Algorithm Hacks
44:41
44:41
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44:41Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat. In this episode, I’m joined by Manel Gomez, CEO and foun…
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Bonus: The Marginal ROAS Revolution and How Meta's Algorithm Actually Works with Constantine Yurevich of SegmentStream
48:52
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48:52Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck welcomes back Constantine Yurevich, founder of SegmentStream, for a tactical conversation on modern marketing measurement and how to truly optimize media budgets—especially on Meta. Most brands are chasing growth using metrics that mislead, …
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Ep 499: Emergency Pod – How Four Sigmatic is Navigating Tariffs Without Losing Customers
20:49
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20:49Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the DTC Podcast, Rick Cadotte of Four Sigmatic joins for a rapid-fire, tactical discussion about how smart DTC operators should respond to tariff changes, commodity volatility, and geopolitical instability. Key Topics Covered: How Four Sigmatic keeps prices stable despite rising cos…
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Ep 498: How Tariff News and Market Volatility Are Shaping Meta and Google Ads Right Now | AKNF
24:42
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24:42Subscribe to DTC Newsletter - https://dtcnews.link/signup This episode features a special cross-platform panel from Pilothouse, with experts from Meta, Google, creative, and strategic teams breaking down how the market is responding to recent tariff headlines. Key Takeaways: Why CPMs are down and how to capitalize on cheaper traffic Real-time creat…
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Bonus: How Cavela Uses AI to Cut Sourcing Costs by 40%—Even Amid Rising Tariffs
35:09
35:09
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35:09Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, host Eric Dyck speaks with Anthony Sardain, founder of Cavela, a virtual sourcing agent using AI to help DTC brands drastically cut sourcing costs and navigate the new era of global tariffs. With geopolitical shifts and new tariffs hitting brands hard, Cav…
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From Confusion To Clarity: How Ecommerce Brands Can Trust Their Data
49:31
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49:31Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and misse…
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Protect Your Business: Legal Essentials for Emerging Entrepreneurs
1:12:09
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1:12:09In this episode of the Ecommerce Revolution Podcast, we dive into the crucial legal aspects that ecommerce entrepreneurs need to understand to launch and scale their businesses successfully. Our guest, Damian Guzman, brings his extensive experience from big law firms, in-house counsel roles at tech giants like Visa, and heading legal for a fintech …
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Ep 497: Aviron’s $25M Journey: Gamified Fitness & DTC Pivot
33:47
33:47
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33:47Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy’s journey is a case study in high-c…
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Ep 496: How to Apply 20+ Cognitive Biases to Your Email Marketing: AKNF Preview of The World's Best Email and Retention Podcast with Jordan Gordon
28:05
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28:05Subscribe to DTC Newsletter - https://dtcnews.link/signup We're bringing you a no-fluff episode from The World's Best Email and Retention Podcast, hosted by Jordan Gordon—email marketing strategist and philosophical lead at Pilot House's retention team. Subscribe to TWBERP: https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1…
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Bonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC Brands
23:09
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23:09Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-siz…
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Your Shipping Costs Are Eating Your Margins! Learn How To Cut Your FedEx & UPS Expenses
28:23
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28:23You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an ind…
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Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors
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40:06Subscribe to DTC Newsletter - https://dtcnews.link/signup Tito’s Handmade Vodka is a unicorn in the spirits industry. No flashy bottle. No celebrity endorsements. No flavored vodkas. Just one meticulously crafted, fan-favorite product and a brand voice that feels more like a friend than a corporation. In this episode of the DTC Podcast, we sit down…
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Ep 494: Why 2025 is the Year of Post-Click Optimization | AKNF
33:27
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33:27Subscribe to DTC Newsletter - https://dtcnews.link/signup If you’re running a DTC brand, you know the struggle: ad costs keep rising, and getting new customers is more expensive than ever. But what if the secret to better performance isn’t in your ads at all? In this episode of the DTC Podcast, we welcome back Kyle Hitchcox, co-founder of Pilothous…
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Ep 493: Scaling a Luxury Resale Empire: Luxe Du Jour’s Growth Story with Tammy Phan
37:55
37:55
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37:55Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 Episode Overview: Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media. 🔑 Key Topics Covered: How Luxe…
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Scaling Beyond Ads: How Everflow's Partner Marketing Platform Boosts Affiliate Revenue for Shopify Merchants
45:35
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45:35Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of …
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Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF
32:40
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32:40Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House. If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are …
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The Legal & Business Case for Website Accessibility
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46:13In this episode, we dive into the critical world of website accessibility and why it matters for ecommerce entrepreneurs. Special guest Nayan Padrai, an expert in web accessibility and compliance, shares valuable insights on making your site inclusive, avoiding costly lawsuits, and the impact of emerging regulations. 💡 What You'll Learn in This Epi…
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Bonus: The Future of Retail: AI, Retail Media & the Return of Human Connection – Inside ShopTalk 2025 with Marielle Bobo
26:45
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26:45Subscribe to DTC Newsletter - https://dtcnews.link/signup Retail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences. In this episode, we sit down with Mari…
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Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook
40:18
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40:18Subscribe to DTC Newsletter - https://dtcnews.link/signup Many if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%. So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target? In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Mod…
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Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF
27:11
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27:11Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨 Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead. On this episode of the DTC Podcast, we sit down with P…
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Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript
29:05
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29:05Subscribe to DTC Newsletter - https://dtcnews.link/signup SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are…
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The Best Way To Run Facebook And Google Ads In 2025
44:21
44:21
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44:21Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook…
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Ep 489: The Organic Growth Playbook: Salty Britches' Path to 500+ Retailers & the Military
51:15
51:15
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51:15Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 What if you could scale a DTC brand without spending a dollar on paid media? That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and ou…
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Ep 488: How Founder-Led Content Can Lower CAC and Build Brand Affinity | AKNF
25:49
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25:49Subscribe to DTC Newsletter - https://dtcnews.link/signup The era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them. In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, a…
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Gamify Your Emails: How Stripo’s Interactive Marketing Boosts Conversions By 220%
30:35
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30:35Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping …
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Ep 487: The Future of E-Commerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday
40:16
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40:16Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth. CTC rode the wave of e-commerce’s explosive growth, scaling from 60 to nearly 200 employees during COVID. But a…
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Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF
26:34
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26:34Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth. Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand sear…
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PR Secrets: How To Land Major Media Coverage Without An Agency
29:39
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29:39Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Ch…
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Marketing Agency Selection: A Data-Driven Approach For eCommerce Brands
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29:09Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light…
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Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads
30:19
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30:19Subscribe to DTC Newsletter - https://dtcnews.link/signup Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads. In this episode of the DTC Podcast, Kim shares how she: ✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands o…
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Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast
23:32
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23:32Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we’re doing something a little different. We’re featuring an episode from The World's Best Email and Retention Podcast (TWBERP)—a must-listen for anyone looking to maximize revenue from the customers they’ve already acquired. Subscribe to TWBERP Here: https://open.spotify.com/show/30O…
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Klaviyo’s Game-Changing B2C CRM: Transforming Customer Relationships With Jake Cohen
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37:17Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship …
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Stop Losing Anonymous Traffic: AI Retargeting For Shopify Stores
43:29
43:29
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43:29Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps …
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EP 483: Velocity Wins: How Curtis Matsko Scaled Portland Leather Goods to 9 Figures by Moving Faster Than Everyone Else
50:07
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50:07Subscribe to DTC Newsletter -https://dtcnews.link/signup 📢 What does it really take to scale a 9-figure DTC brand? Relentless speed, constant reinvention, and never playing defense. In this episode of the DTC Podcast, we sit down with Curtis Matsko, founder and CEO of Portland Leather Goods, to break down how he built one of the fastest-growing di…
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Episode Overview In this episode of the Ecommerce Revolution podcast, host Ramin Ramhormozi interviews Alex Back, founder and CEO of Couch.com and former founder of Apartment 2B, a direct-to-consumer furniture brand that grew from zero to $40 million over 13 years. Alex shares invaluable insights about starting and scaling an ecommerce business, fo…
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Ep 482: How to Optimize Amazon Merchandising for Maximum Sales | AKNF
25:37
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25:37Subscribe to DTC Newsletter - https://dtcnews.link/signup Amazon is a crucial sales channel, but most brands fail to merchandise their products effectively. In this episode of the DTC Podcast, Rob & Clifford from Pilot House’s Amazon team break down the key strategies to optimize Amazon listings for better visibility, conversion, and profitability.…
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AI-Powered Customer Service: How Gladly Helps Brands Like Rothy's Deliver Empathy At Scale
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36:20Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly. In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s a…
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Helping Brands Drive Profitable Growth With AI Segmentation
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27:48Welcome to eCommerce Fastlane. Today, my guest is Aaron Schwartz, Co-Founder and CEO of Orita. In this episode, we dive into the evolving world of email deliverability and how AI-powered machine learning is transforming how brands connect with their customers. Aaron has been a key player in eCommerce for years, co-founding and leading brands like P…
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Ep 481: Scaling Brand Awareness: BYLT’s Playbook for Upper Funnel Marketing (ft Mike Tyson!)
36:13
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36:13Subscribe to DTC Newsletter -https://dtcnews.link/signup 🚀 How do you build a brand that consumers remember before they even see an ad? BYLT Basics is mastering the art of upper funnel marketing. In this episode, Spencer Toomey, BYLT’s growth lead, breaks down how major sponsorships—like their Mike Tyson partnership during his Netflix fight—drove m…
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Ep 480: How Meta’s New Ad Rules Impact Health & Wellness Brands with Pilothouse | AKNF
31:04
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31:04Subscribe to DTC Newsletter - https://dtcnews.link/signup Meta’s latest advertising update is shaking up the health & wellness space, restricting event tracking for many brands. This means brands selling supplements, wellness products, or other health-related items may no longer see key conversion events like purchases and add-to-cart in their Meta…
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