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Ep 501: How Mid-Day Squares Scaled to $36M with Careful Costco, Costly Cocao, and a Bitcoin Supply Chain Makeover with Nick Saltarelli

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Manage episode 478256680 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a global cocoa crisis.

🔑 In this episode, you'll learn:

How Mid-Day Squares turned 13-day roadshows into viral brand moments

The radical way they use Bitcoin and WhatsApp to source cocoa and slash costs by 35%

Why ChatGPT is now a core operational layer in their business

The book that changed Nick’s thinking about retention and customer acquisition forever

What it really takes to scale a manufacturing operation to serve Costco and the U.S. market

This is a tactical, no-BS episode for operators who want to break molds, not just grow linearly.

Timestamps

00:00 - How Bitcoin Supercharged Mid-Day Squares’ Supply Chain

02:00 - Breaking Costco Records With Community-Powered Roadshows

06:00 - Creating a New Product Category in Costco's Refrigerated Section

08:00 - Cocoa Crisis and Vertical Supply Chain Innovation

12:00 - Using WhatsApp and Bitcoin to Revolutionize Global Sourcing

16:00 - Why Mid-Day Squares Doesn’t Hold Bitcoin — But Trades With It

20:00 - Scaling Production to Meet Massive Costco Demand

24:00 - Understanding the Global Cocoa Price Surge

28:00 - How AI and ChatGPT Are Embedded Into Daily Operations

32:00 - Breaking DTC Marketing Myths With “How Brands Grow”

Hashtags

#middaySquares #DTCmarketing #CostcoLaunch #BitcoinSupplyChain #CPGfounders #CocoaCrisis #VerticalIntegration #ChatGPTforBusiness #ByronSharp #HowBrandsGrow #DirectToConsumer #AIinCPG #ecommercebrands #scalingstartups #entrepreneurmindset

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

599 episodes

Artwork
iconShare
 
Manage episode 478256680 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

In this episode, we sit down with Nick Saltarelli, co-founder of Mid-Day Squares — one of the most disruptive brands in functional CPG. Nick dives deep into how they broke a Costco sales record, built a new refrigerated snack category in mass retail, and fought margin collapse during a global cocoa crisis.

🔑 In this episode, you'll learn:

How Mid-Day Squares turned 13-day roadshows into viral brand moments

The radical way they use Bitcoin and WhatsApp to source cocoa and slash costs by 35%

Why ChatGPT is now a core operational layer in their business

The book that changed Nick’s thinking about retention and customer acquisition forever

What it really takes to scale a manufacturing operation to serve Costco and the U.S. market

This is a tactical, no-BS episode for operators who want to break molds, not just grow linearly.

Timestamps

00:00 - How Bitcoin Supercharged Mid-Day Squares’ Supply Chain

02:00 - Breaking Costco Records With Community-Powered Roadshows

06:00 - Creating a New Product Category in Costco's Refrigerated Section

08:00 - Cocoa Crisis and Vertical Supply Chain Innovation

12:00 - Using WhatsApp and Bitcoin to Revolutionize Global Sourcing

16:00 - Why Mid-Day Squares Doesn’t Hold Bitcoin — But Trades With It

20:00 - Scaling Production to Meet Massive Costco Demand

24:00 - Understanding the Global Cocoa Price Surge

28:00 - How AI and ChatGPT Are Embedded Into Daily Operations

32:00 - Breaking DTC Marketing Myths With “How Brands Grow”

Hashtags

#middaySquares #DTCmarketing #CostcoLaunch #BitcoinSupplyChain #CPGfounders #CocoaCrisis #VerticalIntegration #ChatGPTforBusiness #ByronSharp #HowBrandsGrow #DirectToConsumer #AIinCPG #ecommercebrands #scalingstartups #entrepreneurmindset

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

599 episodes

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