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Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript

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Manage episode 471008791 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.

Find out more about Postscript here: https://postscript.io/

In this episode, you’ll learn:

The biggest mistakes brands make with SMS & how to fix them

AI-powered SMS: How real-time message optimization drives a 20% revenue lift

Segmentation strategies that maximize retention & conversions

How leading brands like Jones Road Beauty personalize SMS at scale

Why SMS is outperforming email for many brands on peak sales days

The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent

If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.

Timestamps:

00:00 - Why SMS is the next must-have owned channel

02:00 - The biggest SMS mistakes brands make

04:30 - Smart segmentation strategies for SMS

07:00 - How Jones Road Beauty personalizes SMS at scale

09:30 - AI-driven SMS optimization and testing

12:00 - Scaling conversational commerce with AI

15:00 - SMS vs. email: key differences and advantages

18:30 - Maximizing revenue with product drops and urgency

21:00 - SMS deliverability, compliance, and industry trends

24:00 - Why best-in-class SMS solutions outperform all-in-one platforms

27:00 - Postscript’s AI and product innovation roadmap

Hashtags:

#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

601 episodes

Artwork
iconShare
 
Manage episode 471008791 series 2899866
Content provided by DTC Newsletter and Podcast and DTC Newsletter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DTC Newsletter and Podcast and DTC Newsletter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel.

Find out more about Postscript here: https://postscript.io/

In this episode, you’ll learn:

The biggest mistakes brands make with SMS & how to fix them

AI-powered SMS: How real-time message optimization drives a 20% revenue lift

Segmentation strategies that maximize retention & conversions

How leading brands like Jones Road Beauty personalize SMS at scale

Why SMS is outperforming email for many brands on peak sales days

The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent

If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen.

Timestamps:

00:00 - Why SMS is the next must-have owned channel

02:00 - The biggest SMS mistakes brands make

04:30 - Smart segmentation strategies for SMS

07:00 - How Jones Road Beauty personalizes SMS at scale

09:30 - AI-driven SMS optimization and testing

12:00 - Scaling conversational commerce with AI

15:00 - SMS vs. email: key differences and advantages

18:30 - Maximizing revenue with product drops and urgency

21:00 - SMS deliverability, compliance, and industry trends

24:00 - Why best-in-class SMS solutions outperform all-in-one platforms

27:00 - Postscript’s AI and product innovation roadmap

Hashtags:

#SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

601 episodes

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