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This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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Manage episode 231461081 series 2365319
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While ebooks, guides and the like are still valuable lead capture mechanisms for your website, the results are amplified when you use an interactive piece of content instead. Building helpful calculators, quizzes, assessments and more are a great way for your visitors to self-qualify and get the information they need, while you capture their contact information and start the nurturing process.
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