Best Consalia Podcasts (2025)

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#170 – Consalia Roundtable: Review of the year so far 53:17

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6d ago53:17

53:17

As we’re now over halfway through 2025 Will, Phil, and Jesus sat down to discuss the year so far in this week’s Roundtable episode of The Sales Transformation Podcast. How has Jesus found his first six months at Consalia? Have the predictions Will and Phil made back in January come to pass? And what do the team think the rest of the year will have …

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#169 – Mastercast: From Total Cost of Ownership to Total Cost of Innovation w/ Ivano Fossati (2025) 43:07

13d ago43:07

43:07

It’s another Mastercast episode this week on the Sales Transformation Podcast as Phil is joined by another recent graduate of our master’s programme: Ivano Fossati, Chief Revenue Officer EMEA at SAP Customer Experience. Ivano shares insights from his Master's project on 'Value-Based Selling in the Age of Innovation', emphasising a shift from tradit…

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#167 – Best of Q2 2025 33:54

27d ago33:54

33:54

This week on The Sales Transformation Podcast we’re taking a look back at some of the top moments from Q2 2025 on the show. Tickets are now on sale for GST XX! Enter code GSTXXEARLY at checkout for £50 off your ticket. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us o…

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REVISITED: #110 – Mastercast: Awakening an unquenchable thirst for knowledge w/ Simon Topley (2021) 54:57

1M ago54:57

54:57

Later this year we’re going to run a cohort of our Level 7 apprenticeship programme before the funding rules become far more restrictive in 2026. So, what better time to hear from someone who’s been through the programme, as we revisit Phil’s conversation with Simon Topley on The Sales Transformation Podcast! ORIGINAL SHOW NOTES: Join us on The Sal…

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#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra 50:58

1M ago50:58

50:58

Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed! That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer! Together they discuss how Eddie took inspiration from his love of Cross…

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#165 – Sneak Peak: Global Sales Transformation XX 27:14

2M ago27:14

27:14

It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years. They then move on to talk about this year’s theme, which will focus on how salespeople can keep selling in an ethical, human way while taking advantage of the latest…

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#164 – Sales Frequency: Troubling news for leadership apprenticeships 32:56

2M ago32:56

32:56

This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change in funding rules for Level 7 apprenticeships. From January 2026 apprenticeship funding for all Level 7 programmes will no longer be available to anyone…

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REVISITED: #118 – Mapping out challenges through coaching w/ Claudia Filsinger 56:10

2M ago56:10

56:10

This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger. ORIGINAL SHOW NOTES: This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps. Having lectured in busi…

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#163 – GST XVII: Using vision and coaching to combat the Great Resignation w/ Simon Wheeler 29:30

2M ago29:30

29:30

This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII. Simon explores how coaching, together with vision, could be the solution to high employee turnover rates in the sales sector. Highlights include: [05:27] – Sala…

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#162 – Introducing Sales Frequency 33:34

3M ago33:34

33:34

This week on The Sales Transformation podcast we’re bringing you the debut episode of Sales Frequency, our new LinkedIn Live show hosted by Consalia’s Head of Consulting Jesus Llamazares exploring the latest issues in the world of sales. In this first episode Jesus is joined by Consalia’s Head of Sales Will Squire to dissect the evolving trade rela…

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#161 – GST XI: Coaching and Leading Indicators w/ Paul Devlin 30:29

3M ago30:29

30:29

It’s another piece of coaching content from the archives for you this week on The Sales Transformation Podcast, but this time it’s not a previous episode: it’s a talk from Global Sales Transformation XI, all the way back in 2016! Paul Devlin, then of SAP, now CEO of Causeway Technologies, talks us through how he used coaching to transform low-perfo…

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REVISITED: #16 – How can coaching help achieve Organisational Transformation? w/ Bianca Portulan 51:05

3M ago51:05

51:05

Join us for another revisiting of a coaching episiode from the archives this week on The Sales Transformation Podcast, with Phil interviewing Bianca Portulan. ORIGINAL SHOW NOTES: What type of effect can coaching have when transforming an entire organisation? This is a question that is asked by many senior leaders in high-ranking roles. Dr Phil Squ…

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REVISITED: #9 – The role that Coaching plays on perceptions of sales leaders w/ Mohammed AlKhotani 46:00

3M ago46:00

46:00

We’re revisiting another coaching-themed episode of The Sales Transformation Podcast this week, as we rewind back to episode #9, featuring Mohammed AlKhotani, who has since gone on to become Senior Vice President at Salesforce ME. ORIGINAL SHOW NOTES: Mohammed AlKhotani, Managing Director, Saudi Arabia of SAP joins Dr Phil on this podcast where the…

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#160 – Consalia Roundtable: Selling in uncertain times 34:27

3M ago34:27

34:27

In this week’s Consalia Roundtable edition of The Sales Transformation Podcast, Will Squire and Jesus Llamazares, Our Heads of Sales and Consulting respectively, explore how the modern sales landscape is being shaped by economic, political, and global instability. From tariffs and Brexit to AI and shifting buyer behaviours, they dive deep into how …

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REVISITED: #5 – Can resiliency be taught? w/ Dr Carole Pemberton 49:29

4M ago49:29

49:29

Ahead of new cohort of our Level 5 ILM Coaching for Sales Transformation programme in the Autumn we’re going to be revisiting a few coaching-themed episodes of the podcast in the coming months! This week we’re going all the way back to before The Sales Transformation Podcast had video to revisit the fifth episode of the show, with special guest Dr …

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#159 – Best of Q1 2025 31:12

4M ago31:12

31:12

This week we’re taking a look back and some of the best moments from Q1 on The Sales Transformation Podcast, including highlights from GST XIX, our Network Effect webinar, and more. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates…

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#158 – How do Procurement like to be sold to? w/ Michael Pearson 54:18

4M ago54:18

54:18

This week on The Sales Transformation Podcast Dr Phil Squire is joined by Michael Pearson, founder of insidetheprocurementmind. After decades of experience working in procurement, Michael has now turned his attention to helping sales teams understand how to effectively engage with procurement. This is a bit of a special episode as it also marks the…

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#157 – Drawing connections between government intelligence and business intelligence w/ Dr Jas Ardis 1:02:33

4M ago1:02:33

1:02:33

This week on The Sales Transformation Podcast Phil is joined by someone he first met when they were both at the graduation ceremony for their respective doctorates: Dr John “Jas” Ardis. Jas is an expert in government and military intelligence, having worked for the MOD for 24 years and since moved into the private sector. Phil speaks to him about h…

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#156 – Best of Women Guests for International Women’s Day 2025 43:03

5M ago43:03

43:03

Since it was International Women’s day on Saturday we’re taking a look back at some of the incredible female guests we’ve had on The Sales Transformation Podcast with a special “Best of” episode this week! Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn an…

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#155 – GST XIX: How Small Words Have Big Impacts in Negotiation and What This Means for Sales w/ Professor Elizabeth Stokoe 39:57

5M ago39:57

39:57

We finally return to GST XIX this week on The Sales Transformation Podcast as we revisit our keynote talk from Professor Elizabeth Stokoe from the Department of Psychological and Behavioural Science of The London School of Economics and Political Science. Professor Stokoe is an expert in conversation analysis, and in this session guides us through …

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#154 – Meet Consalia’s new Head of Consulting w/ Jesus Llamazares 38:46

5M ago38:46

38:46

We’re introducing a new member of the team this week on The Sales Transformation Podcast: Jesus Llamazares, who recently joined us as our new Head of Consulting. Phil sat down with Jesus to discuss his background and what led him to Consalia, as well as what his plans are for growing the consultancy practice and finding new synergies with the busin…

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#153 – Webinar – The Network Effect: How collaboration will drive growth in your key accounts w/ Dr Ryan O'Sullivan & Julia Munn 59:55

5M ago59:55

59:55

We have a webinar recording for you this week on the Sales Transformation Podcast. In ‘The Network Effect’ Phil was joined by Introhive’s Dr Ryan O’Sullivan and NTT’s Julia Munn to discuss how account managers can leverage their networks to generate more value. The conversation focuses on three types of network: your network of contacts within your…

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#152 – Apprenticeship insights on the ISP NextGen podcast 22:37

6M ago22:37

22:37

By Consalia Ltd

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#151 – GST XIX: Panel session – How to unlock a competitive advantage in your key accounts 37:48

6M ago37:48

37:48

This week we’re taking a look back at the panel session from GST XIX, featuring Birgitte Pingel, Vice President – Business Development Leader Consumer Goods & Retail, Europe, at Genpact and David Mines, Commercial Director at Worldpack. They were also joined by a last-minute guest Phil plucked from the audience to give a client’s perspective: Micha…

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#150 – GST XIX: How effectively mapping relationships is central to growing revenue within your key accounts w/ Dr Ryan O’Sullivan 34:48

6M ago34:48

34:48

This week on The Sales Transformation Podcast we have Dr Ryan O’Sullivan’s talk from Global Sales Transformation XIX – his second time speaking at a GST event! Ryan, Global Account Manager at Introhive, explains how he came to be interested in the subject of relationship mapping, which eventually led to writing his new book: Building B2B Relationsh…

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#149 – GST XIX: What makes a great Global Account Manager? w/ Luke Skinner 27:46

6M ago27:46

27:46

We have another talk from GST XIX this week on The Sales Transformation Podcast! This time it’s Luke Skinner, VP of Global Strategic Initiatives at SAP, discussing the key attributes a Global Account Manager needs to address the unique challenges they face. Drawing on the research he conducted while studying for his master’s with Consalia, Luke spl…

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#147 – Looking back and ahead as we enter 2025 40:55

7M ago40:55

40:55

As a new year begins Phil sat down with Will to discuss his reflections on 2024 and predictions for 2025 on this week’s Sales Transformation Podcast. As well as talking about big issues like ongoing conflicts and the rise of AI, Phil also takes the time to share his thoughts on the state of Consalia as a business and the kinds of bold decisions the…

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#146 – Best of Q4 2024 46:20

8M ago46:20

46:20

As we come towards the end of the year let’s take a look back at some of the highlights from Q4 on The Sales Transformation Podcast, including clips from Jeffrey Hatchell, Carl Day, and our Sales Transformation Forum Hangouts. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're follow…

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#145 – Consalia Roundtable: GST XIX roundup 27:32

8M ago27:32

27:32

It’s time for another Consalia Roundtable this week on The Sales Transformation Podcast as Phil, Will, and Eddie discuss our recent Global Sales Transformation XIX event. The team share some of their highlights from the event and talk about some big Consalia announcements that we unveiled: our new app, Phoebe, and Phil’s major research project that…

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#144 – The best of last year’s Global Sales Transformation event 33:29

8M ago33:29

33:29

Our Global Sales Transformation XIX event is right around the corner! In this episode, we revisit some of the best talks from last year's Global Sales Transformation VIII event, themed around making organisations future-ready, discussions which covered the importance of involving both the organisation and its people in transformation journeys. Addi…

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#143 - What do we speak about inside the Sales Transformation Forum? 46:01

9M ago46:01

46:01

In this latest episode, we’ve put together segments from recent conversations at our Zoom Hangouts, part of Consalia’s online community of sales practitioners dedicated to sales transformation. The discussion covers the core values of salespeople and the urgent need for transformation within organisations, the role of AI in a salesperson's world, a…

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#142 – How to build better B2B relationships with relationship mapping w/ Dr Ryan O’Sullivan 1:05:16

9M ago1:05:16

1:05:16

It’s a pre-GST special this week on The Sales Transformation Podcast as Phil is joined by Dr Ryan O’Sullivan, Global Account Manager at Introhive. Ryan returns to the show to discuss his new book on B2B relationships and how relationship mapping can help to turn you into a trusted partner in the eyes of your customers. Highlights include: [09:27] –…

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#141 – Transforming sales in a declining market (Part 2) w/ Carl Day 35:01

9M ago35:01

35:01

It’s the second part of Phil’s interview with Carl Day, Chief Sales Officer at Apogee, this week on The Sales Transformation Podcast. If you haven’t listened to Part 1, please go back to last week’s episode and check it out! This time the discussion turns to how Carl addressed the challenges of covid, the importance of middle-management, and managi…

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#140 – Transforming sales in a declining market (Part 1) w/ Carl Day 30:33

10M ago30:33

30:33

It’s the first part of a two-episode discussion this week on The Sales Transformation Podcast as Phil speaks to Carl Day, Chief Sales Officer at Apogee. When Carl joined Apogee in early 2020 the office print industry was in decline, and Covid only made matters worse. Carl saw that transformation was needed, and began the shift towards a more client…

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#139 – Best of Q3 2024 30:19

10M ago30:19

30:19

Join us this week on The Sales Transformation Podcast for a look back at some of the best clips from Q3, with guests including Mark Cox, Rainer Stern, and Lindsey Rowe. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the lates…

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#138 – How the right mindset can inspire both your selling and your career w/ Jeffrey Hatchell 48:11

10M ago48:11

48:11

Phil is joined this week on The Sales Transformation Podcast by Jeffrey Hatchell, Vice President, Head of US Sales Enablement & Global Leadership at American Express and founder of Over The Top Coaching. Jeffrey’s career has taken him across the spectrum of the sales industry: from an initial exposure to cross-selling working in McDonalds as a teen…

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#137 – All about this year’s Global Sales Transformation event 21:17

10M ago21:17

21:17

We’re talking Global Sales Transformation XIX this week on The Sales Transformation Podcast, as Phil and Will sit down to discuss the theme for this year’s event: Cracking the Code of Key Account Management. Phil talks through why we choose this topic, why key account management is more important than ever, and what to expect from some of this year…

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#136 – Consalia Roundtable: How will AI change sales? 32:45

10M ago32:45

32:45

We have something new for you this week on The Sales Transformation Podcast: the first in a new series of roundtable discussions featuring members of the Consalia team discussing the issues of the day. Our first roundtable features Head of Sales Will Squire, Head of Marketing Eddie Guevarra, and Senior Business Development Manager Luke Bowles. Toge…

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#135 – Five Ways to Wellbeing: Rachel Baker 40:27

11M ago40:27

40:27

Today on the Sales Transformation Podcast it’s a brand new episode of our Five Ways to Wellbeing series with Luke Bowles and special guest Rachel Baker, Business Manager at Autoglass. Together they discuss Rachel’s personal mental health journey, including how counselling not only helped her but enabled her to help others as well. Rachel also outli…

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#134 – Best of Five Ways to Wellbeing 31:04

11M ago31:04

31:04

Good news for fans of our Five Ways to Wellbeing series with Luke Bowles – a brand new episode is on its way soon! In the meantime, we’re taking a look back at some of the highlights from the show so far. How many of the five ways have you incorporated into your daily life? Connect with Luke Bowles on LinkedIn Join the discussion in our Sales Trans…

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#133 – SAP’s new way of nurturing sales talent through apprenticeships w/ Lindsey Rowe 44:23

11M ago44:23

44:23

On this episode of The Sales Transformation Podcast Phil is joined by Lindsey Rowe, UKI Head of Purpose Programmes & Sustainability GTM at SAP, to discuss their sales apprenticeship programme. In just 11 months SAP have already been named number 13 on RateMyApprenticeship’s list of the best 100 apprenticeship employers. Lindsey takes us through how…

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REVISITED: #50 – Drive the Performance of Your Key Accounts: An intimate dinner with Introhive 24:37

12M ago24:37

24:37

We’ve got one more episode of The Sales Transformation Podcast to revisit in celebration of the announcement of Global Sales Transformation XIX: Cracking the Code of Key Account Management! This time we’re looking back at a dinner hosted by Introhive where Consalia Programme Director Brian Tilley spoke about how Relationship Capitalisation can unlo…

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REVISITED: #7 – What is Purpose-led Account Planning? 52:39

12M ago52:39

52:39

This week on The Sales Transformation Podcast we’re revisiting another early episode on key account management ahead of GST XIX in November. In this episode Phil sat down with Alf Janssen and Darragh Power from SAP to talk about how “purpose” can play a key role in account planning. Original episode description: How many of us practice ‘Purpose-led…

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REVISITED: #22 – GST XVI - Key Accounts: Where Values and Value Intersect 53:52

12M ago53:52

53:52

With the recent announcement that the theme for GST XIX is “Cracking the Code of Key Account Management”, we thought we’d dig through the archives and revisit a talk from GST XVI from Phil and Introhive’s Ryan O’Sullivan this week on The Sales Transformation Podcast! Original episode description: After a long 2 year wait, our beloved GST Event retu…

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#132 – Writing the book on Transformational Sales Leadership (Part 2) w/ Rainer Stern & Sakis Tassoudis 52:24

1y ago52:24

52:24

It’s time to hear from two more contributors to the Transformational Sales Leadership: Sales Leader Perspectives book on today’s episode of the Sales Transformation Podcast. This time it’s the turn of Rainer Stern and Sakis Tassoudis. The book is an anthology, with each chapter by a different author bringing new insights from both their academic st…

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#131 – Transforming sales careers with degree apprenticeships: insights from Siemens 59:59

1y ago59:59

59:59

Today on The Sales Transformation Podcast we have a recording of our recent live webinar with Siemens exploring their sales degree apprenticeship journey. Consalia’s Academy Director, Dr Louise Sutton, hosts three guests from Siemens: Sales Apprentices Lucas Laurie and Mike Eastham, and Early Career Professionals Manager Johnny Mathieson. Together …

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#130 – Making sales a profession you can love w/ Mark Cox 57:03

1y ago57:03

57:03

Today on The Sales Transformation Podcast Phil is joined by Mark Cox, founder of In The Funnel and host of the Selling Well podcast. Ahead of the release of Mark’s new book, Learn to Love Selling – The Universal B2B Sales Playbook, he discusses his aims for the book and some of the key areas it covers. The discussion also turns to the importance of…

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#129 – Best of H1 2024 48:20

1y ago48:20

48:20

It’s been a while since our last “best of” episode on The Sales Transformation Podcast, so this week we’re bringing you some of the highlights from the year so far. Connect with Philip Squire on LinkedIn Join the discussion in our Sales Transformation Forum group. Make sure you're following us on LinkedIn and Twitter to get updates on the latest ep…

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#128 – Mastercast: What can we learn from philosophers about ethical sales leadership? w/ Sakis Tassoudis (2021) 43:34

1y ago43:34

43:34

In this Mastercast episode Phil is joined by Sakis Tassoudis, Managing Director at SAP Fioneer to discuss his master’s dissertation on ethical sales leadership. Having been born in Greece, Sakis looked to the ancient greek philosophers for inspiration during his studies. What he found was that many of their ideas remain relevant even in the modern …

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#127 – An academic lens on sales hiring and compensation w/ Frank V. Cespedes 57:46

1y ago57:46

57:46

This week on The Sales Transformation Podcast Phil is joined by Frank V. Cespedes, Senior Lecturer of Business Administration at Harvard Business School. Frank has authored several books on sales and marketing, with his most recent work focussing on sales management. In this episode he and Phil explore at two of the most important skills for any sa…