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Welcome to Earned, a podcast by CreatorIQ. In this series, we explore the transformative power of creator marketing by sitting down with the industry leaders who do it best. Tune in to learn the tried-and-true marketing philosophies and strategies behind today’s top brands and agencies, best practices for building impactful communities online and off, and powerful career advice to inspire industry newbies and veterans alike. We hope you enjoy!
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Awin-Win Marketing Podcast (https://awin.link/arolxk) takes you behind the scenes of the most innovative and interesting affiliate marketing partnerships. Brought to you by global affiliate platform Awin, each episode is an audio case study that reveals how the channel actually works and illustrates why every affiliate partnership offers a win-win (yes, pun intended). Awin-Win Marketing Podcast introduces you to the people behind affiliate campaigns. Meet the CEOs, founders, entrepreneurs an ...
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In Ep. 172 of Earned, CreatorIQ CMO Brit Starr sits down with Jen Costello, the Global CSO at TBWA\Worldwide. To start, we dive into Jen’s remarkable career, starting from her humble beginnings as a senior planner at Chiat to becoming a pivotal figure in the industry. Then, Jen delves into the dynamic interplay of authenticity and creativity, empha…
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Learn how the OPM agency used this tech partner's tracking solution to audit client setups and ensure effective measurement of all affiliate activity. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pock…
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In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate t…
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Discover how the brand revitalised its partnership with this rewards platform through targeted marketing strategies that drove deeper customer engagement. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co …
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In Ep. 170 of Earned, CreatorIQ CMO Brit Starr sits down with Haley Kaliszewski, the former influencer marketing manager at Kendra Scott. To start, Haley dives into the origin story of the Texas based, woman-founded brand that is Kendra Scott. Coined by the phrase, “$500 and a dream,” the brand has grown from a storefront on South Congress Street i…
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In Ep. 169 of Earned, Conor sits down with Christina McCarthy, Vice President of Global Media at Four Seasons Hotels and Resorts. To start, we dive into Christina’s impressive career journey from fashion and beauty giants like Victoria's Secret and MAC. We delve into Four Seasons' strategic shift from traditional marketing to crafting rich, brand-b…
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REPLAY - In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad. We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, infl…
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In Ep. 168 of Earned, CreatorIQ CMO Brit Starr sits down with Iris Coker, former director of influencer relations and social media at Kate Spade New York. To start, we dive into Iris’ journey from agency life to leading innovative strategies at Kate Spade New York. Iris shares how the brand successfully merges its cherished legacy with modern influ…
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In Ep. 167 of Earned, CreatorIQ CMO Brit Starr sits down with Zaina Sesay, content creator with over 130k followers. To start, we dive into Zaina's journey from high school storytelling enthusiast to becoming a figure in the creator economy. Her unique background in casting and creative development at major networks like MTV and VH1 has equipped he…
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In Ep. 166 of Earned, CreatorIQ CMO Brit Starr sits down with Katie Carroll, Sr. Editor at Large at LinkedIn. To start, we dive into LinkedIn's transformation from job-seeking platform to a dynamic space for sharing ideas, fostering conversation, and building personal brands. Katie shares her insights on the shift towards authenticity and vulnerabi…
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In Ep. 165 of Earned, CreatorIQ CMO Brit Starr sits down with Ayal Pascal, VP of Marketing at Allies of Skin—a skincare brand that has successfully combined high-performance clinical formulations with emotionally charged narratives to revolutionize the beauty industry. To start, we dive into Ayal's journey from working on product development at L'O…
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In Ep. 164 of Earned, Conor sits down with Mona Kattan, CEO and founder of Kayali Fragrances. To start, Mona shares her transformative journey from a social media skeptic to a celebrated fragrance entrepreneur, highlighting the pivotal moments that shaped her path. We dive into how Mona’s diverse experiences influenced her approach to business, und…
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In Ep. 163 of Earned, Conor sits down with Terrence Sweeney, former CMO at Hint—an alternative to soda and sugar beverages. To start, we dive into how momentum can transform a struggling company into a viral success, using compelling examples like the Stanley 1913’s brand revival. Terrence reveals how strategic branding and influencer marketing hav…
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In Ep. 162 of Earned, CreatorIQ CMO Brit Starr sits down with Emily Hare, Global Influencer Lead and Anna O'Mahony, Global Lead, Content and Innovation at Publicis. To start, we dive into the transformative landscape of creator marketing and influencer strategies. As we chart the course for 2025, marked by significant agency consolidations and acqu…
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In Ep. 161 of Earned, CreatorIQ CMO Brit Starr sits down with Jacklyn Dallas, YouTube creator and CEO of Nothing But Tech, entertaining and informative content that both reviews and discusses innovations in the consumer electronics industry. To start, we dive into what inspired Jacklyn to start her YouTube channel at just 13 years old, and how she’…
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Where are the growth opportunities for affiliate marketers in 2025? What will be the biggest hurdles? Our experts share their predictions for the months ahead. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q…
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In Ep. 160 of Earned, CreatorIQ CMO Brit Starr sits down with Jessie Young, Director of Brand Marketing at Eventbrite. To start, we dive into Eventbrite's remarkable transformation from a simple ticketing platform to a pivotal partner in fostering genuine human connections. Jessie shares how Eventbrite is countering digital loneliness by bringing o…
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What’s set to shake up the affiliate and partner marketing industry in 2025? Our selection of experts drop in their own predictions for the year. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Ca…
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In Ep. 158 of Earned, Conor sits down with Jackie Aina and Denis Asamoah, co-founders of fragrance brand FORVR Mood. To start, we dive into how the global pandemic became a catalyst for Jackie, a beauty content creator, and Dennis, an investment banker, to combine their passions and areas of expertise, leading to the creation of a brand that sold o…
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In Ep. 157 of Earned, Conor sits down with Vasiliki Petrou, formerly the CEO of Unilever Prestige. To start, we dive into Vasiliki’s extraordinary journey as a leader in the luxury brand sector. Vasiliki shares how she transformed brand management at Unilever Prestige by nurturing founders as integral co-pilots and aligning brand values with the ev…
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In Ep. 156 of Earned, CreatorIQ CMO Brit Starr sits down with Shanice Engel, Managing Partner & Director Business Development at oona.agency. To start, we dive into Shanice’s transformative journey from the early days of blogging to the vibrant era of Instagram content creation, highlighting the pivotal role of Instagram Stories in the evolution of…
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Brands: Here's how you can join LA fire recovery efforts. On this special edition of Earned, beauty brand founder Josie Maran introduces Beauty Together — a fund uniting beauty brands, businesses, and creators to provide direct relief to families and small businesses affected by the ongoing LA fires. Want to get involved? Reach out to relief@josiem…
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In Ep. 155 of Earned, Conor sits down with Ahad Khan, the CEO of Kajabi—the creator commerce platform that allows creators to support thriving online businesses. To start, we dive into how Kajabi empowers creators to build and control their businesses beyond social media. Ahad shares how he sees the diverse landscape of the creator economy, likenin…
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REPLAY: For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha’s nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital med…
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In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava’s journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. A…
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In Ep. 153 of Earned, Conor Begley sits down with Ukonwa Ojo, CEO of Zaia Ventures—a company that builds and scales businesses for underrepresented and marginalized communities. To start, we dive into Ukonwa’s career as former Global Chief Marketing Officer for major brands like Cody Consumer Beauty, MAC Cosmetics, and Amazon Prime Video. Ukonwa sh…
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In Ep. 152 of Earned, CreatorIQ CMO Brit Starr sits down with Vivienne Walsh, a marketing strategy consultant who previously led at powerhouse brands such as VISA, Meta, and Uber. To start, we dive into Vivienne's inspiring journey from Ireland to Australia and California, and her strategic roles with industry giants such as McDonald's, Nestlé, and…
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Break down the right balance between earned and paid media with these public relations experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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REPLAY - In Ep. 93 of Earned, We start the episode by digging into this success, and learn about the qualities Doug looks for in a company before joining. Doug emphasizes his interest in companies that are solving real-world problems, and shares his experience working at One Medical during the peak of the pandemic. We then hear about what attracted…
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In Ep. 151 of Earned, Conor Begley sits down with Shane Heath, Co-Founder & CEO of MUD/WTR—a powerful coffee alternative rooted in wellness. Tackling the cultural norms around caffeine consumption, MUD/WTR has transformed the lives of many with their unique blend of functional mushrooms, cacao, and chai. To start, Shane dives into his career path, …
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Discover how Wild's 'gift with purchase' strategy boosted sales and revenue in our latest podcast episode. Tune in for insights from industry experts. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pock…
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On this special episode of Earned, we’re sharing Conor Begley’s onsite interviews with creator economy experts and speakers at CreatorIQ Connect 2024. To start, Conor and Danessa Myricks dive into how leveraging micro-communities and tailored messaging can drive authentic connections and build brand loyalty. Then, Kim Larson discusses the innovativ…
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In Ep. 150 of Earned, Conor Begley sits down with Colette Laxton, co-founder The INKEY List, a skincare company centered around knowledge, quality and efficacy, transparency, and equality. To start, Colette shares her inspiring journey from corporate life to becoming a skincare innovator. Launching The INKEY List in 2018 with her partner Mark Curry…
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In this special live episode, discover how these industry leaders are successfully collaborating with some of the world's largest sports celebrities. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocke…
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In Ep. 149 of Earned, Conor Begley sits down with an experienced data and analytics leader with over 35 years in the marketing analytics field: Doug Jensen. To start, Doug delves into the strategic intricacies of marketing mix models (MMM) and how they address modern challenges like iOS privacy changes. Doug shares his strategies for measuring infl…
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Hear how AI-powered tech partner Increasingly is growing average basket values for online pet supplier VioVet. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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In Ep. 148 of Earned, Conor Begley sits down with Michel Brousset—founder and CEO of Waldencast, a company whose mission is to acquire, accelerate, and scale beloved beauty and wellness brands including Milk Makeup and Obagi. To start, Michel recounts his successful corporate career, from his early days at Procter & Gamble to transitioning to L'Oré…
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In Ep. 147 of Earned, Conor Begley sits down with CreatorIQ’s newly crowned CMO and creator marketing expert Brit Starr. To start, Brit recounts how a cold call from Conor led her to pivot from traditional brand marketing into the thriving tech world. We discuss the crucial role Brit has since played in growing CreatorIQ from a small startup to an …
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Explore how this leading home decor retailer is using the influencer management platform to get C-Suite buy in. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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In Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of “Inside The Creator Economy” Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscap…
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In Ep. 145 of Earned, Conor Begley sits down with Vandana Tandon—Chief Brand Marketing Officer of global retail conglomerate L'Occitane Group. To start, Vandana pulls back the curtain on L'Occitane's social transformation—from having a minimal social media presence to becoming a power player in the beauty industry. We dive into L'Occitane's strateg…
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Learn how affiliate tech partner SaleCycle has helped Vodafone and VOXI reduce basket abandonment rates via their intelligent remarketing campaigns. Visit awin.com/podcasts for more information. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket C…
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In Ep. 144 of Earned, Conor Begley sits down with RJ Larese—VP of Talent & Influencer Marketing at entertainment powerhouse, Paramount, overseeing strategy for Paramount+, Nickelodeon, and Awesomeness. With over 14k followers on LinkedIn, RJ is also a thought leader in the creator economy. To start, RJ reveals his tried-and-true strategies for inte…
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In Ep. 143 of Earned, Conor Begley sits down with Monica Khan—former Executive Vice President of Creator Experience at Spotter, whose mission is to empower YouTube creators to accelerate their business and achieve creative freedom with transformative capital, innovative AI productivity software, expert knowledge, and a supportive community.To start…
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Dive deep into the unique value affiliate agency StackCommerce's provides to global media company Penske Media in its efforts to monetize content online. Visit awin.com/podcasts for additional details. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co P…
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Learn how emergency services discount provider Blue Light Card has become a core revenue driver for global tech brand SharkNinja's affiliate program in the UK. Visit awin.com/podcasts for more info. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pock…
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In Ep. 142 of Earned, Conor Begley sits down with Chris Chesebro— Chief Digital Officer at Wella Company, an innovative global leader in the beauty industry with a portfolio of winning professional and retail hair, nails, and beauty tech brands. To start, we delve into the seismic shifts occurring in the beauty industry through digital innovation. …
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Awin is excited to announce its new podcast, Awin-Win Marketing Podcast, offering you an inside view on the most innovative affiliate partnerships. Ways to listen to Awin-Win Marketing Podcast 👇 Website: https://awin.link/arolxk Spotify: https://awin.link/jb3np6 Apple: https://awin.link/7q37co Pocket Casts: https://awin.link/3sw3yu…
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REPLAY - In Ep. 71 of Earned, Conor sits down with Marc Hustvedt, president of the largest YouTube channel in America (137 MILLION subscribers at time of recording, now 312 MILLION): MrBeast. Marc’s impressive resume also includes founding ventures like Tubefilter, Supergravity Pictures, and the Streamy Awards. We start the episode by learning why …
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In Ep. 141 of Earned, Conor Begley sits down with Anastasia Soare, founder and CEO of iconic beauty powerhouse, Anastasia Beverly Hills. To start, we discuss Anastasia’s journey from arriving in the U.S. in 1989 without knowing English, to transforming her passion for beauty into a billion-dollar empire. Anastasia shares the remarkable story behind…
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