Some great thoughts I'd like to share from the brilliant folks at IDEO.

most seem to mess it up by trying to implement too big-too soon. Or they see it as only a marketing dept tool and don't properly involve all parts of the business. Find out more:https://olddognewtricks.com/liveblog-bt-webinar-on-tackling-personalisation/#personalisation #bigdatamarketing #digitalmarketing #olddognewtricks…

In this episode I take a look at some of my major learnings in developing a brand online from scratch over the past 3-5 months. I also take a look ahead and talk about what I'll be focusing on over the next 3 months too.

In this episode I look at three different ways you can manage your social media posts - whether you are doing just a few - or lots and lots of them.

Many people who are building an online business tend to get too caught up in the development process and don't spend enough time talking to potential customers about what they are working on. Or they just seek feedback from a small subset of their customers. In this video i talk about how I have been facing this issue over the past few weeks - and …

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings… like they all have… seem to have no problems getting engagement and results. But how can you use Instagram for smaller or more local businesses. One thing I’ve learned over the past few months is that the …

I've been involved in the development of online course content for some of the worlds biggest brands - so I thought it might be helpful to pass on some of what I've learned over the years for people who are just starting out. This episode is designed to give you some thought starters if you are about to embark on developing a course for internal co…

Even if you’ve done you’re a brilliant job… and picked the perfect high-demand/low-competition product to sell on Amazon, you still have to let the world know about it. And this means advertising…,. and advertising costs money… and therefore will impact your profit margin.So… why advertise?The reality is that… even with good products and reviews… a…

In this final podcast (and Youtube video) I will be talking about flipping - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this podcast (and Youtube video) series I will be talking about selling online - with a focus on selling on Amazon. With the aim of demystifying it for people considering it. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs mark…

In this video and podcast series I will be talking about selling online - with a focus on selling on Amazon. In the series I'll cover the following topics:Part 1: Getting started and an overview of the different online selling optionsPart 2: Standalone sites (like Shopify) vs marketplace selling (like Amazon)Part 3: Top 7 - Sourcing products from c…

In past videos and podcasts I’ve talked about how dropshipping works.If that’s something you are interested in… I thought it would be good to add a new episode with some advice on what NOT to dropship.Today I'm going to be warning you about some items that you should avoid… and not dropship from sourcing and drop shipping sites like AliExpress, esp…

You can profit From China’s Growing Upper Class — Even If You Don’t Speak ChineseWhen I lived in China, most Chinese people were poor compared to their American counterparts. People were considered well off if they owned a car or had an apartment with hot water on demand. In China, the wealthy class has ballooned. China is now in second place, afte…

Laptops are getting smaller and thinner, but the amount of available screen real estate shrinks in tandem. Think about a typical usage scenario: A worker may be viewing an Excel spreadsheet, while their e-mail client, Web browser, IM application, and Windows Explorer windows are running in the background. To get from one to another requires switchi…

Just as Apps and the App Store massively grew the degree to which we use things like iphones in our everyday lives… Amazon is aiming too build a similar type of ecosystem around what it calls Alexa Skills. And that's what I'll be looking at today.Just like apps and smartphones, Alexa skills sit on top of the core functionality of the Amazon devices…

If you are looking for a no fuss way to start a business that is minimum cost and minimum risk… a easy way to get up and running is via drop shipping. in this episode I explain what drop shipping is… and how it works. Using the example of a person who wants to start a no risk business selling custom tshirts online... and using a real world drop shi…

In this podcast I’m taking a look at the six top elements of voice technology that will impact digital marketeers today and in the future.These include:Voice will be the next major growth phase for the internetVoice frees up consumer multitaskingIt’s still the early days of the technologyVoice will replace text and fingers for device inputVoice wil…

I’ve been overseas travelling in Asia with my son for the past two weeks – visiting China and japan. It’s been a great trip for me… but there have also been great business learnings for me along the way.I want to tell you about something we did in Kyoto in japan – where we went to visit a local ramen cooking school run by a couple of local girls in…

This is my 2nd weekly update on building a new online presence from scratch. My focus this week has been about imagining what the content and messaging will look like for olddognewtricks.com in 12 months time. So, I've been doing a lot of work on design and structure to make my content more focused and relevant.To find out more, go to:Facebook: htt…

A quick digital marketing case study. I’ve been looking at examples of where digital marketing has played a strong role in business performance. But, as much as you can use digital to boost your business, social media can be a two-edged sword. Despite obviously having a pro Digital Marketing team,Obike, a bike sharing service, is a good example of …

Build your confidence in meetings. A light-hearted look at my universal “Get out of Jail Free” card that you can use in any business meeting to make you look wise and engaged in the topic — even if you don’t really understand what they are talking about. It may sound simple/stupid but give it a try and you will be gob-smacked at how well it works.…

In this episode I demystify “viewability” in internet advertising — which is a term that comes up quite often in digital marketing discussions.In a nutshell, its just means whether or not the ad that you placed on a page online was actually visible to someone that looked at the page on their computer or device…

This is my first weekly update on the progress I've made so far in building an online brand from scratch. This week I focus on the core website build and setting up the linkages to the different social media platforms I'm using. Plus Google AdSense and Google Analytics. And some learnings about content creation.…

If you were born in the 60's, 70's or 80's then your are a part of Generation EX. The EX is for the work and life EXperience you have built up over the years. Contrary to popular belief, Gen EXers are in a brilliant position to leverage digital marketing. I'm using my 30 years of global marketing experience to build an online brand from scratch. An…

In this podcast I'm taking a deep dive into what topics I'm planning to cover in the year ahead. I'm talking about how you can use digital marketing to build an e-business to deliver an income stream when you are retired. My plan is to build a digital brand from scratch, based on my decades of experience in traditional and digital marketing, and sh…

I've spent most of the day linking some SEO or search engine optimisation to my new site now that it is up in live. In this podcast I'm looking back at some of the learnings from the process to give you some advice on what to consider as you are planning your online presence and Digital Marketing.

For the past 3-4 weeks I've been working on my core website, setting up identities on the different social platforms, and also linking them all together. Now I am ready go live and start testing in the real world. So, this podcast takes a look at some of the main things I've learned during the setup phase.…

Today I'm reflecting back on the past week and looking at what has been hard to do and what has been easy to do in the setting up of my YouTube identity so far. The good news is there are lots of things that are really easy but like anything in life there are things that are a harder than you would expect. And the hardest thing is the content so th…

The reality is that you don't have to love social media to be a digital marketer. In this podcast I look at the numbers that relate to how people use social media to come to a point that it's more important to make sure that the social media platforms that you use are relevant to your consumer group rather than being platforms that you like or disl…

In this episode my aim is to try and give you a feeling for the road that you will walk down in building your digital marketing strategy and implementation plan. It's very broad at this point but the aim is to just give you a directional feel rather than a definitive feel on everything.

I've discovered a great function in Anchor that allows you to add in a friend or find a like minded co-host at the push of a button. I'm really keen to give this a try.

I've been trying lots of different setups for filming myself on video this weekfull stop and I've come to the conclusion that for someone starting from scratch that's simple is better. A simple camera setup lets you focus on the content rather than on the kit that you use to get it into a video format…

This week I'm setting up my Instagram business page - which raises the question of what content to put on it.

During the week I've been looking at ways to increase the efficiency of posting across ;lots of different things - like Facebook, Twitter and LinkedIn. I've be testing a WordPress add-on called Jetpack to post to all of them at once. Much easier.

I'm doing a practical test of recording my podcasts on my mobile versus my editing suite and pro mike at home. It actually sounds pretty good - and Anchor let you add some ambient music for a bit of a lift. much easier down the track to just use my mobile on the go.

It's the end of the first week of setting up from scratch. This podcast talks about the importance of two things: First, getting a good system in place to record all of those logins and passwords and site settings BEFORE you begin. The second is that it can be difficult to set up your business identity online and keep it SEPARATED from your existin…