Welcome to Grow Your Holiday Let Business, the podcast for holiday home / short term rental owners and property managers managing multiple properties, to give you strategies and tips to grow your business with more ease. I'm your host, Jane Mack, a holiday let agency owner, turned consultant and coach. I take my 10 years of hands on experience and knowledge of owning and running a holiday let agency and share it to you. Listen in as myself, other operators in the industry and professionals i ...
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Building Your Holiday Let Portfolio: From Start Up to Success
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33:50In this weeks episode, Jane talks to Jess and Chris, owners of Cosy Holiday Homes in Pembrokeshire. They have created a holiday let portfolio of currently 5 properties, ranging in different sizes and some include a swimming pool. Key takeaways: What they look for in a property when buying it to let out Challenges they have faced and learnings from …
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Managing Difficult Guests: Is the Customer Always Right in Holiday Lets?
17:40
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17:40In this episode Jane brings up the topic of - 'Is the customer always right?' We live in a culture of customers complaining to get refunds, and no one wants to have confrontation with their guests. Jane shares her 10+ years experience of dealing with thousands of guests and how to handle a difficult situation, included dealing with negative reviews…
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Managing Your Property Owners to Maximise Revenue
18:01
18:01
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18:01In this episode, Jane talks openly about the challenges of managing property owners and how she developed a 5 step framework after managing over 100 owners in her property management business. Her tag line is: Relationships = Revenue, and shares how this 2 way relationships can be developed to ensure property owners stay with your business but also…
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Starting Strong: Property Management 101 with Jane Mack
14:12
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14:12In this bite-sized episode of the Grow Your Holiday Let Business Podcast, host Jane Mack offers insights on starting a property management business. Jane shares guidance on defining service offerings, managing resources, setting clear pricing strategies, and highlights the importance of choosing the right systems to scale your business efficiently.…
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Building the Brand: Why Your Personal Story Matters in the STR Industry
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13:48In this episode of Grow Your Holiday Let Business Podcast, host Jane Mack discusses the importance of sharing your personal story as a property manager and business owner. She emphasises the impact of personal narratives on building trust and relationships in the short-term rental industry. Jane shares her own experiences in property management and…
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Empathy and Excellence: The Robin Bass Approach to Property Management
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36:07In this episode, host Jane Mack welcomes Robin Bass from Premier Properties in St. Croix, US Virgin Islands. They discuss Robin's journey from New York City to the Caribbean, managing properties with an emphasis on kindness and empathy. Robin shares insights on her experiences, including the importance of treating guests with care and integrating t…
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Harnessing the Power of WhatsApp for Your Holiday Let Business
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29:10In this episode Jane is joined by Daniela Derin of Skol Apartments Marbella. Daniela shares her journey from real estate to holiday rentals, discussing how her business adapted during the 2008 financial crisis and later thrived through engaging social media and WhatsApp marketing strategies during the pandemic. Daniela discusses: The power of build…
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How Yapstone Simplifies Payments for Short-Term Rentals
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31:50In this episode Jane is joined by Ade Risidore, Chief Marketing Officer for Yapstone - the driving force behind Holiday Rent Payment and Vacation Rent Payment. They discuss the importance of community and trust in the industry, and how Yapstone aims to provide a seamless and specific payment service for short-term rental businesses. Ade emphasises …
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Guest Stay Lengths: Balancing Flexibility and Profitability
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12:54In this episode, host Jane Mack delves into strategies for extending guest stays at rental properties. Key Takeaways: The benefits of Longer Guest Stays Challenges with Shorter Stays Cost Analysis of Short vs. Long Stays Strategies to Encourage Longer Stays Connect with Jane here: Website LinkedIn Instagram Facebook Page If you enjoyed the episode,…
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Unlocking Revenue through Storytelling with Neely Khan
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35:10In this episode Jane is joined by Neely Khan, a passionate storyteller. Neely shares her journey into storytelling, starting from childhood, and explains how storytelling has been a significant part of her career, especially in the hospitality industry. The conversation delves into the psychological impact of storytelling on emotions and actions, a…
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Mastering LinkedIn for Your Holiday Let Business
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23:12In this week's episode, host Jane delves into the benefits of using LinkedIn for businesses, specifically in the holiday let industry. Jane addresses common apprehensions about the platform, explaining how it has become more engaging and less corporate. She highlights the numerous advantages of LinkedIn, such as increased engagement, networking opp…
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Branding Secrets for Your Holiday Let Business with Claire Robinson
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31:10In this episode Jane speaks with Claire Robinson, founder of Weekend Candy, a travel platform dedicated to unique weekend breaks in the UK. Claire shares her journey from being an award winning copywriter and travel writer to creating Weekend Candy, emphasising the importance of having a coherent brand story. She explains the difference between bra…
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Top Tips for Attracting Winter Guests to Your Holiday Property
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13:32In this episode host Jane Mack discusses the importance of transitioning your marketing and property preparations from summer to winter. With August coming to an end, it's crucial to start promoting winter bookings to attract early planners. Jane highlights the significance of having a concrete marketing plan and optimising your property to showcas…
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Building a Six-Figure Property Management Business
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25:46In this episode, host Jane Mack walks through the essential steps in building a six-figure property management business. Following on from her own experiences she talks about the following: Understanding the importance of solid foundations in business operations, including efficient team structuring and process optimisation. She shares her own expe…
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Mastering TikTok for Your Holiday Business with Derry Green
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38:14In this episode, host Jane Mack speaks with Derry Green, founder of award winning The Secret Garden Glamping, about how to use TikTok for your holiday let business Derry shares his journey from creating a garden glamping pod during the COVID-19 lockdown to becoming the most booked glamping site in the UK. Learn about TikTok's unique algorithm and h…
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Revolutionising Guest Referrals with Deborah Labi
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32:20In this episode Jane interviews Deborah Labi, founder of the TechSplained Series and the new guest referral platform - Have You Got. Deborah shares her journey from being a property manager in Sydney to developing Have You Got, a community-driven guest referral and listing site. Learn about the platform's features, including a booking process that …
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The Free Advice Trap: Why Property Management Success Requires More
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14:37In this episode Jane addresses the common 'pick my brains' request in the property management industry. She explains why superficial advice isn't enough and emphasises the importance of deep, personalised consultations for real success. Jane discusses her extensive offering of free resources and stresses the necessity of taking actionable steps to …
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Crafting Unique Getaways: Award Winning Jack's Alt Stays Cabins
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33:04In this episode, host Jane Mack talks with Daniel Jack, co-founder of Award Winning Jack's Alt Stays Cabins - a one-of-a-kind hot tub cabin concept on the scenic Isle of Cumbrae. Daniel recounts the journey of building their unique holiday cabins from scratch. Starting in the midst of the COVID-19 pandemic, Daniel and his cousin Adam combined their…
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Breaking free : How to Step Away from the Day to Day
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22:31In this episode Jane addresses a major challenge faced by property managers: stepping back from day-to-day tasks while ensuring the business continues to operate smoothly. Jane shares personal stories and strategies on how to transition from being involved in every detail to focusing on business growth. Key points include: Evaluating business proce…
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The Blueprint to Property Management Success with Steve Calascione
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30:56In this episode Jane is joined by Steve Calascione, founder of Success With Class coaching business and former co-founder of New England Property Management, which he sold in 2023. Steve shares his journey from a decade in the hospitality industry to venturing into real estate and starting his property management company during the pandemic challen…
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Maximising Summer to Boost Your Property Management Business
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21:44In this episode. Jane discussed how summer is actually the best time to address operational frustrations, noting gaps in processes, and setting up a marketing strategy for winter and next year's bookings. She identifies the importance of tackling these issues in real-time rather than postponing them to winter, sharing personal experiences and clien…
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Mark Simpson Unveils the Secrets to Boosting Your Holiday Let Business
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34:35In this episode Jane Mack chats to Mark Simpson, founder and CEO of Boostly, an award-winning company helping short term rental owners increase their direct bookings through website development and marketing teaching in the Boostly Academy. Mark shares his journey from growing up in a family-owned B&B to launching Boostly, emphasising the importanc…
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Property Management Growth Strategies and Tech Solutions: Insights from Simon Lehmann
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31:56In this episode, Jane speaks with Simon Lehmann, the founder of AJL Atelier, about strategies for growth in property management businesses and the role of technology in this process. Simon is one of the world’s foremost experts on short-term rental and vacation rental. He leads AJL Atelier, a specialized vacation rental, and business consultancy wh…
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Navigating the Challenges of Being a Holiday Let Property Manager
11:57
11:57
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11:57In this episode Jane outlines the challenges of being a holiday let property manager, with housekeeping as the most demanding. While the role is all-consuming, the satisfaction derived still motivates most people in the profession. Jane talks about running a property management business and how this can be stressful due to immediate guest demands, …
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Beyond Accommodation: Enhancing Guest Experience with Gabriel Wall
29:42
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29:42In this episode, Jane talks to Gabriel Wall, the owner of award-winning Wall Eden Farm Holidays - a 3 generational family log cabin business. Gabriel shares insights of how he diversified his family business into multiple markets and guest offerings, and discusses his journey from carpentry to establishing a log cabin holiday park incorporating his…
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The Impact of Local Tourism: Attracting and Retaining Visitors with Sheila Gilmore
32:54
32:54
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32:54Boosting your holiday let business with a Destination Management Organisation (DMO) In this episode, Jane discusses the role of (DMO's) with Sheila Gilmore, the chief executive of Visit Arran. They talk about how DMOs can help local businesses by being part of the community, supporting their growth, and attracting the right visitors to the area. Sh…
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Visibility in Your Holiday Let Business: Three Ways to Get Started
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13:55In this episode, Jane talks about the importance of gaining visibility on social media for your holiday let business. Acknowledging the fear and hesitations many face in putting themselves out there, she shares her personal journey of moving from a offline business to an online one. Jane busts some of the fears associated with posting about yoursel…
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Gain Trust with Your Guests and Stand Out from Your Competition with I-PRAC
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28:56
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28:56In this episode Jane talks to Neely Khan about I-PRAC accreditation and how it will help your guests feel more comfortable booking with you which is another great way to help your property(s) stand out from the competition. I-PRAC is the global accreditation for trusted, professional and certified short term rental professionals. Key takeaways: Und…
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Gain Your Competitive Advantage by Being More Sustainable with Sustonica
39:19
39:19
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39:19In this episode Jane talks to Vanessa De Souza Lage, co-founder of Sustonica about how holiday let owners and property managers can gain that competitive advantage by being more sustainable. The main takeaways: Learn the tips and tricks that you never would think about to improve your property's sustainability Discover the benefits of offering a su…
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Maximising Your Instagram Bio and Marketing Strategy with Katie Bessant
31:12
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31:12In this episode Jane talks to Katie Bessant on how to maximise your Instagram marketing strategy from getting your bio right to attract the right guests to the types of posts to do to stand out from the crowd. Here are the main takeaways: Understand how has marketing changed in the holiday let industry over the years. Learn the steps to take to set…
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How to Market Your Property through Property Management Software
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34:35In this episode Jane talks to Kelly Odor, Marketing Director of Bookster, about how property management software (PMS) can be used to help property your property. Bookster is property management software specifically designed for holiday rental owners and managers. Key takeaways from this episode: Understand what property management systems are and…
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How to Stand Out from the Competition with Niche Marketing
31:02
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31:02If you ever wonder about different ways that can help your holiday let / short term rental stand out from the competition, then niche marketing could be a great option for you. In this episode Jane is talking to Heather Bayer about the art of niche marketing. Here are the main takeaways: Discover the benefits and drawbacks of niche marketing. Learn…
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Marketing and Business Growth Event for Hosts by Hosts
25:25
25:25
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25:25In this episode Jane talks to Sarah Orchard, founder of Get Fully Booked, about her in person event she is holding to support hosts with their marketing and business growth for 2024. The event will include speakers from across the industry who are all hosts themselves so listen in to get all the details, including: Who exactly the event is for Hear…
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Inspiring Ways to Promote Your Property: From Awesome Photos to Planting Trees
24:32
24:32
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24:32In this episode Jane talks to Andrew Dalby, founder of ACT Studios, a property marketing company and Beds4Nature, a new free initiative to help properties understand their carbon footprint. Andrew talks about the importance of creating high impact photos and how it's the little things that make a difference. He shares the 3 things that his team loo…
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Networking and Learning Opportunities for Property Managers
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25:07The world of property management can seem like a lonely place at times and it can be hard to find the right networks where you can connect with others in your industry. In this episode Damian Sheridan shares all the juicy info about the Book Direct Show and Scale Show conferences. We discuss the benefits property managers can get from these many sh…
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How to Choose the Right System for Your Property Management Business
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24:14Systems are great at automating many of the day to day tasks involved in property management. Channel managers, PMS (property management systems), booking systems, but how do you know what's right for your business? In this episode Jane talks about how you choose the systems for your business and gives steps to take to choose the right system for y…
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From One to 50 Properties....Plus a Celebrity Guest
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26:36They started with one property which then took them on a journey to a full holiday letting company managing around 50 luxury properties and an award finalist. Is wasn't in the plan, so how did that happen? In this episode Jane talks to Tracey Kelly, co-founder of Cotswold Retreats, as she shares her journey into holiday home management that she and…
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Top 10 Tasks to do Over Winter for a Stand Out Property Management Service
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25:18Are you ready to provide a stand out property management service? Winter is a great time to do just that.....and help your business grow. In this episode Jane shares her top 10 tasks to do over winter, to ensure an excellent service is provided to property owners and guests, plus helps grow your business. Having done 10 winters in her property mana…
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Starting Out in Property Management - Get Your Contracts and Pricing Right
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23:07In this episode Jane talks about the 2 important areas when setting up and starting your property management business - contracts and pricing. Listen in to hear what should be included in contracts and how to set your pricing. Jane took her property management business, streamlined it and expanded it before selling it. She now uses her 10 years of …
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Maximising Success: Strategies to Growing Your Investment Property Portfolio with Colette Thompson
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30:48In this episode Jane talks to renowned property investor Colette Thompson about the key to growing a successful property portfolio. Discover the secrets of diversification and the importance of adapting to changing market patterns. Colette shares her years of experience in property including long term letting and flipping to short term holiday lets…
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From e-Book to Free Educational Platform - Supporting Your Holiday Rental Journey with Jame Varley
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33:46It started as an e-book and now it's a free educational platform. James Varley talks about the creation of Holiday Cottage Handbook, the free resource for the holiday rental industry. In this episode James shares why it's essential to have this free platform to support the holiday rental industry, and the support it can bring to hosts, investors an…
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Property Managers: How to Attract New Properties to Your Portfolio
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11:51Bringing on new properties is an essential part of growing your holiday let business. When it happens organically it's great! But when things slow down or there are specific properties you would like, what do you do? It's not enough to just post about your services on social media. Listen in as your host, Jane Mack shares 3 ways that you can attrac…
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Staging Your Property to Create Scroll Stopping Photos with Helen Griffith
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27:38Providing the right photos for your property can make all the difference between potential guests scrolling on or stopping in their tracks. In this episode, Helen Griffith of Dream Catcher Property Staging talks about how to get those scroll stopping photos that can boost your property's direct bookings. Helping Holiday Home Owners present their pr…
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Boost Your Property Management Efficiency with AI Communication Software - Clive Titmuss
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30:38In this episode Clive Titmuss, founder of Hello Hosty, unveils his new AI guest communications software which will alleviate the constant influx of guest communications and being contacted 24/7. Listen in to hear how 'Alina' can benefit your property management business and free up your time, while your guests receive immediate responses that are j…
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Mastering Your Mindset: How to Thrive and Succeed in Property Management Business
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14:21Setting the right mindset is the secret to unlocking success in your property management business. A positive mindset can turn challenges into opportunities for growth and transformation. It’s important to remember that success comes from a combination of skill and mindset, with the latter accounting for 80%. Therefore, fostering a positive and pro…
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Boost Your Holiday Let Business with Dynamic Pricing: Expert Advice from Oliver Hejny
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25:30"Dynamic pricing can be a real godsend for hosts and property managers. Not only does it increase revenue by up to 30%, but it also saves valuable time, allowing them to focus on delivering exceptional guest experiences." - Oliver Hejny Oliver is a short-let industry diehard hailing from Minneapolis, Minnesota in the USA. He started his journey as …
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From Local Listings to International Exposure: Maximising Visibility with Cassie Bouverie
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23:19In the fast-paced world of technology and hospitality, Cassie Bouverie, embarked on a mission to help small businesses with their booking process. After 15 years in London working as a broker for Lloyds and then for Dialog corporation, Cassie settled in Edinburgh, where she ran an award winning B&B while raising her children, and as a freelance pho…
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From Zero to Fully Booked: Secrets to Online Success for Holiday Lets and Glamping Businesses with Sarah Orchard
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28:25Discover the extraordinary journey of Sarah Orchard, a woman whose love for travel and unique accommodations led her down a path she never expected. From leaving behind the corporate world to building her very own treehouse, being featured on TV and the press and creating her own marketing system which she teaches to hosts. Sarah Orchard is an awar…
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Boost Your Bookings with Professional-Looking Photos: Smartphone Photography Secrets for Holiday Rentals - with Becky Craven
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28:32Looking to attract more guests to your holiday rental? Discover the power of professional photography and smartphone techniques in capturing high-quality images that showcase your property and its surroundings. Many holiday rental owners or hosts struggle to capture high-quality images that truly captivate potential guests. Instead, they may be res…
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Stand Out and Thrive: Amanda Stecker's Key Strategies for Holiday Let Success
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28:04Discover the secrets to success in the holiday let industry as Amanda Stecker shares her journey from building a thriving cottage business to coaching others. As an award winning holiday let business owner, Amanda shares how you can make your holiday let a success from purchase through to growing it and making an income. Amanda Stecker is the Found…
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