Best B2B Copywriting Podcasts (2025)

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How do you rebuild trust when your brand story changes? | Josh Privett, Communications Strategist and Principal Copywriter, Mantra 5:49

Play Pause

3d ago5:49

5:49

When your company outgrows its original narrative, how do you shift the story without losing your audience? In this episode of Straight to Voicemail, Rachel Elsts Downey taps Josh Privett, Communications Strategist and Principal Copywriter at Mantra. Josh discusses what it really takes to evolve your message and earn trust in the process. You’ll le…

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Never Do These Things in Your Email Marketing…EVER 15:33

1d ago15:33

15:33

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Analytics: Even the most rigorous analysis fails without the right story (episode #153) 57:11

5d ago57:11

57:11

By Jiaxi Zhu

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How do you prove ROI and win customer trust? | Mike Genstil, Co-Founder and CEO, ValueCore 5:55

5d ago5:55

5:55

By Share Your Genius

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AI as Your Digital Growth Team: Building a Repeatable Growth Machine 27:43

2d ago27:43

27:43

By Lean Labs

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Episode 8 | AI in B2B Marketing with Jake Bird, Director at JI Marketing 1:13:16

8d ago1:13:16

1:13:16

We’re joined by Jake Bird, Director at JI Marketing, an AI Consultancy that bridges the gap between AI innovation and strategic marketing. Jake founded JI Marketing in February, after working in B2B marketing for the best part of a decade In the episode we cover: • The origin story of JI Marketing • The state of AI in B2B marketing • What the futur…

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What role does trust play in leadership? | Denise Healy, CEO and Co-founder, Streets2Schools 7:16

10d ago7:16

7:16

Trust isn’t a soft skill, it’s a foundational asset. In this episode of Straight to Voicemail, Amanda Smith connects with Dr. Denise Healy, Ph.D., CEO and Co-founder of Streets2Schools and an expert in organizational psychology. With a Ph.D. in the field and decades of executive experience, she leads with empathy and strategy, building cultures whe…

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Kajabi, Keap & ActiveCampaign Price Hikes: Should You Switch? 17:28

8d ago17:28

17:28

Everybody’s freaking out. Your feed’s full of panic. Kajabi just hiked its price by $480 a year. Keap’s up 25% to 50%. ActiveCampaign’s not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms? Before you jump ship or write a rage-fueled social post, read this. Let’s unpack what’s really going on and ho…

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How can teams use trust in periods of transformation? | Dr. Jennie Victoriano, Professional Development Director, Commitment2Change 4:47

12d ago4:47

4:47

When change hits, teams often rush to message before they’ve earned the right to be heard. Dr. Jennie Victoriano's says slow down, build trust, then speak. What you’ll learn: Why trust is non-negotiable for transformational leadership and marketing How transparency, empathy, and character drive brand loyalty in times of change What it means to “ser…

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How does trust attract attention? | Gretchen Freemyer, Associate Director of Growth, Gravity Global 5:43

17d ago5:43

5:43

Attention is currency, and trust is the ultimate growth lever. In this episode of Straight to Voicemail, Rachel Elsts Downey taps Gretchen Freemyer, Associate Director of Growth at Gravity Global where she helps B2B brands cut through noise with bold, audience-first campaigns. Her expertise spans sales enablement, brand strategy, and content design…

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Discover Email Marketing Best Practices That Drive Results! 16:59

19d ago16:59

16:59

If your emails aren’t bringing in clicks, sales, and loyal fans… you’re leaving money on the table. Email marketing isn’t just another channel. Done right, it’s the number one source of sales for coaches, course creators, and service providers. But here’s the truth: most people get it wrong. Their emails fizzle out, their list loses momentum, and t…

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The AI-First Company: How Leaders Build Market Advantage 34:17

19d ago34:17

34:17

Most B2B SaaS leaders are treating AI adoption as a nice-to-have upgrade or a few tools they can throw their team. Kevin Barber reveals why AI fluency is now a strategic necessity. In this episode, he'll give you the strategy and framework you need to drive company-wide AI adoption and build a foundation for growth.…

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Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152) 55:53

19d ago55:53

55:53

The total addressable market. TAM. We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number. But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.” To hear the story behind that lesson, and many more lesson-fille…

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How can teams build trust to maintain consistent brand messaging? | Matt Lyman, VP of Marketing, Flosum 5:11

19d ago5:11

5:11

Consistent branding isn’t just a nice-to-have, it’s how you build trust across every touchpoint. In this episode of Straight to Voicemail, Rachel Elsts-Downey taps Matt Lyman, VP of Marketing at Flosum. He zooms in on why brand consistency isn’t just about design or tone, it’s about building trust. If you’re struggling to keep your message clear ac…

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How do you build trust that feels authentic, not transactional? | Natalie Marcotullio, Head of Growth and Product Marketing, Navattic 3:34

24d ago3:34

3:34

What if building trust didn’t start with the product, but with the story you tell before you ever show it? In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through tran…

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Sell Out Your COACHING Program with This Proven Launch Email Campaign 14:21

26d ago14:21

14:21

You are about to discover a secret that has sold out coaching programs again and again. This is not a theory. This is a proven campaign that fills spots fast. Students use it. Coaches use it. Even masterminds and certifications use it. And it works every single time. The secret is called The Black Widow Campaign. It sounds dramatic, and that is bec…

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What’s your go-to move for earning client trust early? | Melissa Bryant, Founder, 6 Degrees West 5:21

26d ago5:21

5:21

Trust isn’t built on quick fixes, it’s earned through clear plans and flawless execution. In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Melissa Bryant, Founder of 6 Degrees West. With years of experience in rev ops and go-to-market execution, Melissa specializes in guiding companies through complex product launches, pi…

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How to cultivate trust with teams to ensure alignment? | Robin Daniels, Chief Business Officer, Zensai 6:53

1M ago6:53

6:53

What if the secret to high-growth execution isn’t speed but clarity? In this episode of Straight to Voicemail, Amanda Smith calls Robin Daniels, Chief Business Officer at Zensai. With two decades leading marketing at companies like Salesforce, LinkedIn, Box, and WeWork, Robin’s learned that fast growth without alignment is just chaos. His playbook?…

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Email Marketing Content Planning Template: Craft Your PERFECT Email Marketing Plan Now 12:10

1M ago12:10

12:10

It’s the start of a new month. You open your laptop to write an email, and there it is, the blinking cursor. What should you even send today? A sales pitch? A new video? Something fun? The harder you think, the more stuck you feel. That’s why so many people hate email marketing. It feels like a chore. Not because writing emails is hard, but because…

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Cross-cultural Marketing & Management: Walk the market (podcast episode #151) 1:13:52

1M ago1:13:52

1:13:52

Data, data everywhere, but not a drop of insight. Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes. We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer? Here’s one way to…

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The Head of Growth Mindset 24:08

1M ago24:08

24:08

Join us for an impromptu episode where Kevin Barber shares the Head of Growth Mindset: a framework you can use in all areas of your life, whether it's personal or professional. Get the stories, tips, and tricks you need to improve your headspace and make better, more rational decisions for your growth.…

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How to build trust in a world of noise and AI? | Rachel Rizzuto, Director of Marketing, GadellNet Consulting Services 6:20

1M ago6:20

6:20

Amidst all the AI noise, Rachel Rizzuto argues the real differentiator is still human connection. In this episode of Straight to Voicemail, Amanda Smith taps Rachel Rizzuto, Director of Marketing at GadellNet Consulting Service. Rachel focuses on combining marketing expertise with deep technical knowledge to help clients navigate the evolving role …

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How to Balance Inbound and Outbound for SaaS Growth w/ Emir Atli 25:22

1M ago25:22

25:22

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pi…

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How Close Stands Out in a Crowded CRM Market with Chelsea Castle, Head of Content & Brand, Close 4:15

1M ago4:15

4:15

In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content. With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to ac…

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Business Fails - 7 Things to STOP Doing in Your Coaching Business 23:15

1M ago23:15

23:15

If you think building a coaching business is all smooth sailing, think again. Even after 20+ years online and millions in sales, I still managed to screw things up in 2025. Big mistakes. Costly mistakes. The kind of mistakes that burn through millions. But instead of covering them up, I want to put them out in the open. Because I don’t want you to …

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How to Think About Marketing in a HYPER Niche Market 30:46

1M ago30:46

30:46

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advant…

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How do you build trust across the entire go-to-market team? | Megan Klingaman, Director of GTM & ABM, Gravity Global 6:21

1M ago6:21

6:21

Building trust across your go-to-market team isn’t just a strategy. It’s the backbone of your success. In this episode of Straight to Voicemail, Rachel Elsts Downey calls Megan Klingaman, Director of GTM & ABM at Gravity Global. With extensive experience leading GTM efforts both at the agency and client level, Megan talks about aligning cross-funct…

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How to Build a High-Impact Marketing Strategy Through Culture, Social Media, and Measurement w/ Alina Vandenberghe 29:24

1M ago29:24

29:24

In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact. Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold …

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How do you build trust with an untapped consumer segment? | Matthew Mazzone, Chief Creative Officer, LSKR 4:46

2M ago4:46

4:46

How do you build trust with a consumer segment your brand has never tapped? In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew Mazzone, Chief Creative Officer at LSKR and a former campaign strategist. His work blends political storytelling with brand-building for major consumer brands, always with a focus on real co…

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How to Email Like Alex Hormozi 44:17

2M ago44:17

44:17

Alex Hormozi didn’t just sell a book. He sold a movement. In just two days, his book launch smashed world records: 2.7 million copies sold, $100 million in revenue, and Guinness World Records to prove it. And guess what? He didn’t do it with TikTok dances. He didn’t do it with flashy Super Bowl ads. He did it with email. Yes, the same inbox that mo…

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Why You Should Try to Put Yourself Out of Business 27:06

2M ago27:06

27:06

Gary Vaynerchuk says you should be trying to put yourself out of business before someone else does... but how do you innovate without destroying what's already working? Kevin Barber reveals the framework for strategic self-disruption, why AI adoption is the ultimate test case, and how to future-proof your SaaS business.…

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Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150) 48:50

2M ago48:50

48:50

I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not …

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What does it take to earn trust when you're offering offshore support?| Brad Stevens, Founder and CEO, Outsource Access 6:50

2M ago6:50

6:50

Trust is the hardest thing to scale, and the only thing that makes offshoring work. In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Brad Stevens, Founder and CEO of Outsource Access, one of the fastest-growing offshoring companies in the U.S. With a focus on transparency, culture, and authentic leadership, Brad has helpe…

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How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver 38:13

2M ago38:13

38:13

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at …

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How do you build and maintain trust with your users? | D’Ana Guiloff, Community Builder 4:20

2M ago4:20

4:20

Trust isn’t built on transactions; it’s built on presence. In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned community builder known for creating spaces where people feel seen, connected, and engaged. Whether she’s hosting live events, sparking conversations online, or simply showing up authentically, D’An…

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Can ChatGPT 5 Do Email Marketing? 18:41

2M ago18:41

18:41

What if the latest AI model could write sales emails sharper, faster, and more persuasive than you ever imagined? What if the days of bland, robotic copy were over, and AI could finally deliver the kind of punchy, sales-driving messages you need to fill your courses and coaching programs? That’s the big question hanging over the launch of ChatGPT 5…

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How to Create Compelling B2B Content w/ Amanda Natividad 28:29

2M ago28:29

28:29

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all …

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How do you maintain trust in a fast-growing environment? | Jeff Perkins, CEO, Soundstripe 6:04

2M ago6:04

6:04

When growth is fast, trust is crucial. In this episode of Straight to Voicemail, Rachel Elsts Downey calls Jeff Perkins, CEO of Soundstripe. With leadership experience at ParkMobile and Greenlight Guru, Jeff has scaled organizations from small teams to hundreds of employees while keeping trust as a non-negotiable core value. You’ll learn: 1. Why sc…

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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149) 44:01

2M ago44:01

44:01

I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea. That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now. So I loved this lesson in a rec…

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The Hack to Early-Stage Success, Anya Law, Co-Founder and CRO, PitchGhost 4:29

2M ago4:29

4:29

The fastest way to earn trust in a new business? Don’t sell, connect. In this episode of Straight to Voicemail, Rachel Elsts Downey taps Anya Law, Co-Founder and Chief Revenue Officer of PitchGhost, a scrappy startup turning social listening into sales intelligence for B2B marketers. Before PitchGhost, she was the end user, manually doing what her …

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3 Emails You Should Be Sending Every Month (But Probably Aren’t) 15:45

2M ago15:45

15:45

Let’s be honest. You’ve probably put time into writing value-packed emails. You’ve shared advice, tips, and helpful content. But when you look at the results, no clicks, no replies, no sales, it’s frustrating. Here’s the truth most email marketers won’t tell you: it’s not about sending more value. It’s about sending the right kind of value in the r…

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The #1 Reason Your Offers Aren’t Sticking (Linchpin Fix) 23:28

2M ago23:28

23:28

Most B2B SaaS companies scatter their marketing across multiple offers and still struggle to convert cold traffic into customers. Kevin Barber reveals Russell Brunson's linchpin framework and shows you how to identify the one core offer that should anchor your entire marketing engine.By Lean Labs

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How do you embed trust into your go-to-market motion? 3:52

2M ago3:52

3:52

Forget AI and flashy tools, Christopher Ryan says trust is still your sharpest go-to-market weapon. In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Christopher Ryan, founder and president of SIX Marketing. For over a decade, he's helped B2B companies unify their go-to-market functions through trust-building workshops, me…

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B2B SaaS Marketing: No progress after Series A without product marketing (episode #148) 56:51

2M ago56:51

56:51

Let’s step into these shoes for a minute. You’re the sole marketer at a B2B startup. You’ve been hustling, pitching investors, and finally you close your Series A. Suddenly, you have the budget to make real progress. What do you do next? Here’s the lesson that stood out to me in a recent guest application: “There is no real progress in marketing, e…

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What happens when your go-to-market motion leads with value? 3:09

2M ago3:09

3:09

Ryan Milligan shares how QuotaPath turns ungated, value-driven content into trust and pipeline. In this episode of Straight to Voicemail, Amanda Smith connects with Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, about using content marketing to build trust in a saturated B2B space. From free tools to face-to-face dinners, Ryan brea…

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365 Email Story Ideas In 180 Seconds 8:59

2M ago8:59

8:59

The Fastest Trick to Never Run Out of Email Content Again Ever felt that sinking feeling when you sit down to write an email… and your brain goes blank? Like, total ghost town upstairs? No stories. No spark. Just the blinking cursor mocking you? What if you could get a new, juicy, relatable story idea every single day, without racking your brain or…

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Marketing with a Pulse with Nicole Warshauer, Marketing Expert 4:40

2M ago4:40

4:40

In this episode of Straight to Voicemail, host Amanda Smith taps Nicole Warshauer, a marketing expert, about what it takes to create smarter content that builds trust, especially in complex industries like healthcare, finance, and ed-tech. Nicole highlights her approach to content, emphasizing the importance of authenticity and simplicity. She shar…

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How to Become a Media Company w/ Andrew Davies 31:02

2M ago31:02

31:02

In this episode, I talk to Andrew Davies, CMO of Paddle. We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product. This is a must-listen for any B2B brands who h…

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$2k Deal Closed By AI with No Human Intervention - Kevin Jacobson Jr. and Joshua Collier, Levrg AI 39:19

2M ago39:19

39:19

Joshua Collier and Kevin Jacobson Jr. (Co-founders of Levrg AI) join Mikael for a groundbreaking breakdown of how they helped a struggling fitness coach replace his human sales team with AI, generating 200 calls in 2 months and transforming his $20K/month business. Joshua and Kevin bring 32 years of combined sales experience and have pioneered the …

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How Brand is the Soul of a Company with Ari Yablok, Head of Brand, Island 5:04

2M ago5:04

5:04

In this episode of Straight to Voicemail, host Amanda Smith connects with Ari Yablok, Head of Brand at Island, to pick his brain on the deeper meaning of brand-building. From the beginning stages of building Island’s identity to focusing content on productivity and enablement, Ari reveals how brand strategy and content work hand-in-hand to shape a …