Best B2B Copywriting Podcasts (2025)

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The Future Of AI Copywriting with Audrey Chai 42:04

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4d ago42:04

42:04

Join hosts Jack and Jess as they sit down with Audrey Chai, founder of Closed With Copy, to explore how AI is revolutionizing conversion copywriting. In this episode, you’ll learn: How to combine human insight and AI to create copy that truly converts. The “Big Mac Method” for blending authentic brand voice with AI drafts. The key pitfalls to avoid…

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59 | Steven Schneider on Blending Human SEO Strategy with AI 31:09

15d ago31:09

31:09

Trio co-founder Steven Schneider shares how his team helps B2B brands rank without paid ads — blending human-written content with AI-enhanced workflows. In this episode, Schneider walks through how Trio uses AI for SEO operations like outline generation, keyword planning, and even building lead-gen tools like calculators and quizzes. He also breaks…

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58 | Kuba Czubajewski on Building Human-AI Content Systems 41:43

22d ago41:43

41:43

What happens when you blend human creativity with AI precision? Kuba Czubajewski, founder of Story Angle, reveals the system behind scalable content that doesn’t sound robotic. In this episode, Audrey Chair dives deep with Kuba into B2B content strategy, positioning, and the real reason most AI-generated posts fall flat. Discover how to use AI assi…

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IT Consultancy Marketing: A marketing and sales team divided cannot stand (episode #155) 39:29

1M ago39:29

39:29

Blandvertising [https://marketingexperiments.com/copywriting/writing-meaningful-copy]. It’s a word I coined 13 years ago to describe a wishy-washy marketing claim. The type of words that fill a copy block. They look right. And it’s probably sprinkled with words like “scalable,’ ‘ecosystem,’ ‘user-centric,’ ‘best-in-class,’ ‘leading,’ and on and on.…

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Why SEO Communities Matter with Areej AbuAli 45:53

1M ago45:53

45:53

Join hosts Jack and Jess as they sit down with Areej AbuAli, a leading technical SEO consultant and founder of Women in Tech SEO, to explore why communities are the heartbeat of the marketing world. In this episode, you’ll learn: How communities create a sense of belonging for marketers The challenges (and rewards) of building a global community fr…

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Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154) 39:53

1M ago39:53

39:53

Some of the best conversations I have with my kids are during filler time. Not the quality time you hear hyped up – just a side conversation over breakfast, or driving to an errand, or putting together Ikea furniture. Marketing and public relations can be the same. Instead of focusing all this attention on forcing a customer to take an action, give…

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57 | Frederic Bonifassy on AI-Powered Job Search Strategies 45:44

2M ago45:44

45:44

Frederic Bonifassy built a global career by ignoring the job boards — and now he helps others do the same. In this episode, he shares how he integrates AI at every step of the job search process, from customizing CVs with ChatGPT to generating tailored value proposition decks using Gamma. With a track record of coaching senior professionals into ne…

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56 | Matt Barker on AI-Enhanced Copywriting and Content Strategy 45:15

2M ago45:15

45:15

Matt Barker is a copywriter and content strategist helping founders and CEOs write fast, engaging LinkedIn content — and he's also an advisor at Magic Post, an AI-powered LinkedIn writing tool. In this episode, Matt shares how he built a million-dollar business from his laptop, why AI won't replace good strategy, and how creators can still stand ou…

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55 | How AI agents can transform B2B marketing by automating high-quality LinkedIn content and lead generation with Carolina Posma 38:42

2M ago38:42

38:42

How do you scale thought leadership without burning out your team? Carolina Posner, founder of PostifAI, shares how AI agents are helping B2B companies turn their internal knowledge into consistent, effective LinkedIn content. In this conversation with Audrey Chia, she explains the difference between automations and true AI agents, what makes conte…

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Analytics: Even the most rigorous analysis fails without the right story (episode #153) 57:11

2M ago57:11

57:11

By Jiaxi Zhu

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Episode 8 | AI in B2B Marketing with Jake Bird, Director at JI Marketing 1:13:16

2M ago1:13:16

1:13:16

We're joined by Jake Bird, Director at JI Marketing, a consultancy that bridges the gap between AI innovation and strategic marketing. Jake founded JI Marketing in February 2025, after working in B2B marketing for the best part of a decade. In this bumper episode, Jake shares how he quickly recognised the major impact AI was going to have on B2B ma…

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Why B2B Content Isn't Boring with Zoe Ashbridge 56:59

2M ago56:59

56:59

Join hosts Jack and Jess as they sit down with Zoe Ashbridge, an experienced SEO and B2B content strategist, to dive into what it really takes to create content that actually drives revenue in the B2B world. In this episode, you’ll learn: Why B2B content doesn’t have to be boring How to identify and prioritize high-intent keywords How to balance te…

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Online Marketing for SMBs and Digital Agencies: Serving everyone serves no one (episode #152) 55:53

2M ago55:53

55:53

The total addressable market. TAM. We sometimes think the bigger the better, right? Hey, it means I can go to potential investors with a more impressive number. But too large a total addressable market can hinder success. As this episode’s guest says, “serving everyone serves no one.” To hear the story behind that lesson, and many more lesson-fille…

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54 | Jared Bonila on Avoiding AI Hype and Finding Real ROI 47:03

3M ago47:03

47:03

What makes an AI solution truly valuable to your business? In this episode of The AI Marketer’s Playbook, host Audrey Chia talks with Jared Bonila, founder of Job Genie and an AI consultant to top-tier firms across law, insurance, and private equity. Jared shares how he identifies real business problems worth solving with AIand why onboarding, work…

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53 | Ross Symons on AI Adoption in Creative Agencies 40:22

3M ago40:22

40:22

Are agencies keeping up with AI? Ross Symons doesn’t think so, at least not fast enough. In this episode of The AI Marketer’s Playbook, Audrey Chia speaks with the ZenRobot co-founder and educator about the real gaps in AI adoption across creative teams. Ross explains why most agencies are stuck between fear and confusion, what junior creatives are…

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Cross-cultural Marketing & Management: Walk the market (podcast episode #151) 1:13:52

3M ago1:13:52

1:13:52

Data, data everywhere, but not a drop of insight. Excuse my remixing of Samuel Taylor Coleridge, but doesn’t it feel that way when staring at a dashboard sometimes. We have so much data – and frankly, our competitors probably have a lot of the same data – but can we turn those numbers into real insights to better serve a customer? Here’s one way to…

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How to Balance Inbound and Outbound for SaaS Growth w/ Emir Atli 25:22

3M ago25:22

25:22

In this episode of B2B Better, I sit down with Emir, the co-founder and CEO of HockeyStack, to explore the strategies that fueled the company's meteoric rise from zero to 150 customers, including industry giants like ActiveCampaign. Emir shares how HockeyStack transitioned from a product analytics tool to a powerhouse in B2B marketing, embracing pi…

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52 | AI Adoption Strategies for HR Teams with Magdalena Orascanin 38:10

3M ago38:10

38:10

Magdalena Orascanin, founder of Magnate HR, joins Audrey Chia at The AI Marketers Playbook to explore how HR leaders can integrate AI without losing the human touch. Drawing from her experience with global brands like Danone and LVMH, Magdalena shares practical use cases, cautions against over-relying on automation, and explains why empathy and com…

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How to Think About Marketing in a HYPER Niche Market 30:46

3M ago30:46

30:46

In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot. How does the company differentiate from more generic, we do all things for all people, type agencies? What are the advant…

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How to Build a High-Impact Marketing Strategy Through Culture, Social Media, and Measurement w/ Alina Vandenberghe 29:24

3M ago29:24

29:24

In this episode of B2B Better, I sit down with Alina Vandenberghe, co-founder of Chili Piper, to dive deep into the world of B2B marketing, company culture, and how to strategically align your team for maximum impact. Alina shares her unique approach to building a thriving company culture, harnessing employee advocacy on social media, and the bold …

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The Truth About Local SEO with Kasra Dash 50:30

3M ago50:30

50:30

Join hosts Jack and Jess as they sit down with Kasra Dash, a leading voice in local SEO, to explore what it really takes to rank and grow a business. In this episode, you’ll learn: Why local SEO is crucial for businesses that want to dominate their market The biggest mistakes most businesses make (and how to avoid them) Why reviews, NAP details, an…

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51 | Personal Branding that Converts with Thibault 44:38

3M ago44:38

44:38

I joined Thibault Garcia on the B2B Talk podcast to chat about my journey growing from 0 to 50K followers on LinkedIn and how content built with AI (yes, really) helped fuel that growth. We dug into my approach to copywriting, how I train custom GPTs to sound more human, and why memes, red carousels, and clear positioning make all the difference. W…

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Real Estate Operations and Marketing: Your brand is only as strong as your frontline experience (episode #150) 48:50

3M ago48:50

48:50

I love Delta Air Lines. It’s my favorite airline. Please understand that. Now, that said, when I was a kid, their tagline was ‘We love to fly and it shows.’ I would see the tagline on TV ads. I would see it on giant posters in the airport. And then I would get on the plane. And even as a kid I could tell…the people working on the airplane, are not …

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How To Reimagine Marketing in Legacy Industries (Through Media) w/ Neil Weaver 38:13

3M ago38:13

38:13

Me and Neil Weaver - Content Creator and Editor at Modo Energy - dive into the challenges and strategies of modernising marketing in industries traditionally resistant to change. We talk about Modo's approach to content marketing, specifically its play into building a media brand. Key discussions include: The intersection of sales and marketing at …

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50 | Peter Buch on AI Search and the New SEO 34:21

4M ago34:21

34:21

Forget keywords, think content intent. Peter Buch, founder of Findable, joins host Audrey Chia to explore why AI search is changing the game for marketers. From his experience scaling Swelly to 10M users without paid ads, Peter understands how fast platforms evolve and how to stay ahead. He explains the difference between old-school SEO and today’s…

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How to Create Compelling B2B Content w/ Amanda Natividad 28:29

4M ago28:29

28:29

In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro. We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring. Amanda also shared her thoughts on whether ChatGPT will soon drive us all …

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49 | Turning AI Hype into Measurable Gains with Kieran Gilmurray 38:48

4M ago38:48

38:48

In this episode of The AI Marketers Playbook, host Audrey Chia sits down with Kieran Gilmurray - top 50 global thought leader in Agent AI, GenAI, and manufacturing — to unpack the hype and reality of AI-driven business transformation. From the evolution of technology over the last 30 years to the rise of generative engine optimization (GEO) and age…

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Customer-First Marketing: To truly be customer-obsessed, respect the customer’s time (episode #149) 44:01

4M ago44:01

44:01

I know the pinch when budgets tighten, customers shift, and deadlines close in. Yet, marketers have a superpower: like Superman’s X-ray vision, we see through constraints to the core idea. That is the essence of our craft – not waiting for perfect conditions but delivering breakthrough concepts right here, right now. So I loved this lesson in a rec…

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B2B SaaS Marketing: No progress after Series A without product marketing (episode #148) 56:51

4M ago56:51

56:51

Let’s step into these shoes for a minute. You’re the sole marketer at a B2B startup. You’ve been hustling, pitching investors, and finally you close your Series A. Suddenly, you have the budget to make real progress. What do you do next? Here’s the lesson that stood out to me in a recent guest application: “There is no real progress in marketing, e…

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48 | From Chaos to Clarity: Audrey Chia on Making AI Actually Work 50:44

4M ago50:44

50:44

I recently joined AI That Works with Sarah Barber to talk about what I love most — helping businesses unlock real, practical results with AI. We covered everything from why AI overwhelm is real (and what to do about it), to how I use GPTs, Claude, Sybill, and Descript to streamline content creation and sales. I also shared why prompting is the new …

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How to Become a Media Company w/ Andrew Davies 31:02

4M ago31:02

31:02

In this episode, I talk to Andrew Davies, CMO of Paddle. We talked about the recent launch of Paddle Studios - the premier new media platform for SaaS leaders - and why it exists, how the team develops, tests and ships new ideas using a 5-step framework, and how much Netflix inspired the final product. This is a must-listen for any B2B brands who h…

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The Evolution Of SEO with Lukasz Zelezny 47:03

4M ago47:03

47:03

Join hosts Jack and Jess as they sit down with Lukasz Zelezny, a true veteran of the SEO world, to look back at how SEO has changed and what it takes to grow a business in today’s digital landscape. In this episode, you’ll learn: Why SEO is a long-term game, not a quick fix How focusing on your whole site beats chasing one keyword Why removing webs…

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Building A B2B Content Engine with Steven Schneider 49:26

4M ago49:26

49:26

Join hosts Jack and Jess as they sit down with Steven Schneider, co-founder and CEO of TrioSEO, to uncover what it really takes to build high-ROI B2B content that converts. In this episode, you’ll learn: Why traditional B2B content often underperforms The right way to prioritize content topics and funnel stages How to measure progress in the first …

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47 | Audrey Chia on How to Write High-Converting Copy with AI 44:30

4M ago44:30

44:30

Audrey Chia, founder of Close of Copy, joins Liam Lawson for a hands-on conversation on AI in modern copywriting. She walks through real client results — including how a GPT she built helped a nonprofit cut writing time by 70%. Audrey shares her favorite tools, how she personalizes GPTs for specific channels like Facebook and Google Ads, and how to…

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Q&A on Building a Podcast for Your B2B Company 32:08

4M ago32:08

32:08

Raw, authentic, slightly tired... no, this is not the description of my upcoming country album. In this episode, I take the microphone solo for an (almost) non-stop brain dump on a bunch of questions that have been asked by my podcast clients over the last few months. What's covered: How do I overcome my fear of hosting a podcast? What metrics shou…

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Open-Source Start-up Marketing Strategy: Sometimes you need to poke the snake (episode #147) 1:01:10

4M ago1:01:10

1:01:10

I love the movie City Slickers. If you’re unfamiliar, Billy Crystal is a Manhattanite, has a midlife crisis, and goes out West on a cattle drive to try to figure life out. Spoiler alert, the crusty old cowboy teaches him that the secret to life is – ‘One thing. Just one thing. You stick to that and everything else don’t mean shhh…” Well, you get th…

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46 | Anastasia Martynyuk: AI-Powered Automation for Solopreneurs and Startups 28:24

4M ago28:24

28:24

AI and automation don’t need to be overwhelming. In this episode, Audrey Chia sits down with Anastasia Martynyuk - automation agency founder and business school professor—to discuss real-world ways companies are using AI to reduce manual work. Anastasia dives into how she automated 90% of her own business operations, why businesses should fix struc…

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How to Produce an Owned Event: Tips from SaaSOpen w/ Danielle Messler 23:33

5M ago23:33

23:33

In this episode, I talk to Danielle Messler, Head of Marketing at Founderpath. She recently produced SaaSOpen - a 500+ person conference in New York that brought together the best and brightest from the world of software. We talked about why a brand would decide to host their own conference, how to develop (and protect!) a killer content programme,…

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How to Build Reddit and Discord Communities That Drive Sales: Music industry secrets that work for any business (episode #146) 40:14

5M ago40:14

40:14

Instead of burning budgets on Facebook ads, Talya Elitzer, CEO, Overmind Merchandise [https://www.overmind.co/], grows global merch sales with just seven employees by building worlds, not products. In this episode, she reveals the underground community-building strategies that transformed grassroots buzz into international demand. Hear her playbook…

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45 | How Jairo Guerrero Uses AI to Reinvent SEO Strategy 36:44

5M ago36:44

36:44

What does SEO look like in a world dominated by AI tools like ChatGPT and Perplexity? Audrey Chia sits down with Jairo Guerrero, software engineer turned SEO expert and co-founder of Organic Hackers, to unpack how search is evolving. They explore how AI can automate backend processes, the pitfalls of relying on mass-generated content, and why Googl…

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How to Get to 100k B2B Followers on TikTok w/ Maria Erikslund and Andrew Athias 1:09:55

5M ago1:09:55

1:09:55

In this episode, I talk to Maria Erikslund and Andrew Athias - two B2B marketers who collectively create content for over 110,000 construction and manufacturing enthusiasts across their brand TikTok accounts. We talk about why companies in 'traditional' sectors stand to gain big on the social network, the kind of content that resonates, and how to …

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Customer Experience: Great experiences are invisible, but they require relentless alignment (episode #145) 52:07

5M ago52:07

52:07

“Don’t tell me the moon is shining; show me the glint of light on broken glass.” That is a famous quote from Anton Chekhov, and it has informed everything I personally do in writing and marketing. And it’s why I was so excited to read a podcast guest application that referenced the famous writer’s maxim I’ve lived my career by – show, don’t tell. T…

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44 | Patrick Spychalski on Building AI Systems for Revenue Growth 37:37

5M ago37:37

37:37

Can AI really replace entire sales workflows? Patrick Spychalski, co-founder of The Kiln, thinks so—and he's building the tools to do it. In this episode, Patrick breaks down how his team uses tools like Clay, N8N, and AI agents to power sales processes at scale. From hyper-personalized cold emails to real-time CRM cleanup, Kiln is creating the inf…

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How to Position a Service-based Business w/ April Dunford 24:31

5M ago24:31

24:31

In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then som…

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Telecommunications Marketing: Marketing is the chief customer advocate (podcast episode #144) 42:16

5M ago42:16

42:16

Yes, the Super Bowl ad. How exciting. The experiential activation with the major influencer. The new branding campaign roll out. So wonderful. But don’t stop there. You could have the most compelling and creative ad campaign, but if you don’t optimize for every customer touch point, you are undercutting the expectation you have built for the custom…

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43 | How Annika Helendi Builds AI Workflows for Lean Marketing Teams 36:43

5M ago36:43

36:43

How can lean B2B marketing teams punch above their weight? In this episode, Audrey Chia speaks with Annika Helendi, founder of AI Marketing Masters and former CMO of Toggl, about building AI-powered workflows that automate everything from content repurposing to visual creation. Annika shares how she scaled Toggl to 2M signups with SEO content — and…

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The Future Of AI In Marketing with Tom Winter 50:12

5M ago50:12

50:12

Join hosts Jack and Jess as they sit down with Tom Winter, founder of SEOWind, to explore how AI is reshaping the landscape of SEO, content creation, and digital marketing. In this episode, you’ll learn: How the Cyborg Method blends AI and human creativity Why so many people resist AI, and how to overcome it The right (and wrong) way to use AI in c…

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Building Your Brand On LinkedIn with Ayesha Ameer 39:36

5M ago39:36

39:36

Join hosts Jack and Jess as they sit down with Ayesha Ameer, a rising LinkedIn strategist and personal branding consultant who built her entire online presence from the ground up. In this episode, you’ll learn: How Ayesha went from zero presence to becoming a top LinkedIn voice Why authenticity is the cornerstone of a powerful personal brand Simple…

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Building Authority In B2B Marketing with Pierre Herubel 40:18

5M ago40:18

40:18

Join hosts Jack and Jess as they sit down with Pierre Herubel, a B2B marketing specialist and the mastermind behind the Authority First framework. In this episode, you’ll learn: Why personal branding builds trust and visibility in B2B marketing How the Authority First framework helps you lead with expertise Why video and B2C-style strategies are ch…

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Trade Association Branding: Formalize the brand and consistency will come (podcast episode #143) 1:04:11

5M ago1:04:11

1:04:11

It’s a noisy world out there. So anytime you have that most valuable of things – a small window into your ideal customer’s attention span – are you clear and memorable with your value proposition? Of course, that is all the more complicated by the fact that the small window of attention isn’t only when they see your big TV campaign or whatnot, it c…