Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Manage episode 411923721 series 2940614
Content provided by B2B Better. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Better or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, I speak with Frans Swarttouw, Founder of GETTING THE MARKET
I was really interested in speaking to Frans as a fellow owner of a creative services business - and one that is so niche in its target market to boot.
How does the company differentiate from more generic, we do all things for all people, type agencies?
What are the advantages and disadvantages of being so laser-focused on a specific niche?
And when you have become the big fish in a small pond - what comes next? How do you expand in a meaningful and sustainable way?
To answer these questions, Frans shared his insights on developing a personalised email campaign targeting new geographies and how he approaches validating a prospecting ‘hypothesis’ through A/B testing.
You can visit the GETTING THE MARKET website here: https://gettingthemarket.com/
—
Big thanks to Sopro for sponsoring this week’s episode of B2B Better. They just published "The State of Prospecting 2024" - a bumper report that offers data-backed advice on optimizing outreach. You can check it out by visiting this link.
104 episodes
))
