Share
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 08, 2025 11:42 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 368147543 series 2940614
Content provided by B2B Better. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by B2B Better or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode, I talk to Amanda Natividad, VP of Marketing at SparkToro.
We talked about how to think about modern-day content marketing in B2B - from figuring out what your audience cares about (even without talking to them) to scaling a content programme on a shoestring.
Amanda also shared her thoughts on whether ChatGPT will soon drive us all out of a job.
(Hint - it won't)
This is a must-listen for anyone who cares about creating unique, differentiated content that customers actually care about.
Thanks to my friends at Sopro for sponsoring this episode. You can download their State of Prospecting 2023 report here: sopro.io/b2bbetter
***
Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.
Totally free.
Drop me an email at [email protected] or book a time to chat with me using this link:
https://www.b2b-better.com/podcast-assessment
You can also follow me on LinkedIn.
Head over here: linkedin.com/in/jasonbradwell
104 episodes
))
