Best BlueOcean The B2B Agency Podcasts (2025)

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Partnering For Export Success with Phillipa Cameron 47:25

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11d ago47:25

47:25

Let us know your thoughts. Thinking about exporting? In this episode of B2B Inspired, we talk with Phillipa Cameron, General Manager – Customer at New Zealand Trade and Enterprise (NZTE), about what it really takes to grow your business beyond New Zealand. Phillipa shares how NZTE works in partnership with Kiwi exporters to reduce risk, build capab…

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From Garage to Global: The Shot Darts Story 1:03:40

1M ago1:03:40

1:03:40

Let us know your thoughts. What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded …

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A Founder's Journey with Hadleigh Ford 40:22

2M ago40:22

40:22

Let us know your thoughts. Going from superyachts to SaaS isn’t your typical founder story—but that’s exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand’s B2B tech success stories. Hadleigh shares how a …

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FMCG Strategy That Sells with Jayden Kilpatrick 31:06

3M ago31:06

31:06

Let us know your thoughts. Breaking into retail isn’t just about having a great product—it’s about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand’s FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains…

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Why A Plan Is Not A Strategy with PJ Morris 45:12

3M ago45:12

45:12

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their b…

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The 2025 B2B Sales Outlook 42:43

5M ago42:43

42:43

Let us know your thoughts. What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike’s journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstoo…

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Freeing Smart Minds From Tedious Work with Dave Howden 43:19

5M ago43:19

43:19

Let us know your thoughts. Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI’s transformative potential. We explore the powerful role of la…

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Meet the Crew: John Hayler, Creative Design 36:31

8M ago36:31

36:31

Let us know your thoughts. 🚀 Ready to elevate your B2B design game? 🚀 Join us on the latest episode of We Do B2B, BlueOcean’s podcast sharing inspiration and insights for the New Zealand marketing community. This week, we dive deep into the fascinating world of graphic design with creative powerhouse John Hayler. From the allure of gig posters and …

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What Does it Take to Win? Lessons from Two Legends 44:12

8M ago44:12

44:12

Let us know your thoughts. 🎙 Uncover the Secrets of Award-Winning B2B Marketing! 🎙 Tune in to the latest episode of We Do B2B as we chat with Bhavi Ogra and Julian Liew-Young from Fisher & Paykel Healthcare. Together, they unpack the strategic thinking and real-world tactics behind the Evora Full CPAP Face Mask launch, a campaign that not only revo…

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The anatomy of a good idea, and the cost of being dull 38:19

9M ago38:19

38:19

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your market…

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Turning Emotion Into Outsized Results 39:01

9M ago39:01

39:01

Let us know your thoughts. In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zeal…

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The Art of the Customer Interview 42:57

10M ago42:57

42:57

Let us know your thoughts. 🔎 Keen to bring more customer insight into your decision making? ⚖️ Need to democratise discussions in the boardroom? 💡Or maybe you need to send the right signals to support your journey through the levels of seniority… Join BlueOcean Senior Marketer, Freyja Spaven, on a thought-provoking and practical discussion about th…

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The Product Marketing Advantage 49:16

10M ago49:16

49:16

Let us know your thoughts. What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product mar…

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Actionable Insights from Tech Marketer of the Year, Nick Whitehead 27:50

11M ago27:50

27:50

Let us know your thoughts. Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team’s innovative partner…

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Launch Lessons from Lovina: The Importance of Customer Obsession 32:32

12M ago32:32

32:32

Let us know your thoughts. What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lov…

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Mastering Jobs To Be Done For Global Growth 29:41

12M ago29:41

29:41

Let us know your thoughts. Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applicat…

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Putting Marketing in the Middle - Unlocking Growth with Lucy Mansfield 28:17

1y ago28:17

28:17

Let us know your thoughts. This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today’s fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strate…

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Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez 21:01

1y ago21:01

21:01

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides. Discover how to track conver…

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The Strategic Importance of Singular Focus 32:45

1y ago32:45

32:45

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry. This is a tale of sustainable growth, customer empathy, and leveraging third-party tools…

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Customer Empathy; Unleashing The Marketer's Superpower 37:33

1y ago37:33

37:33

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' bridging academic theory with real-world B2B marketing practices. In this discussion, Korey, a University of Waikato lecturer and KiwiSaaS community dire…

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From Presentation To Performance, Preparation Is Everything 35:37

1y ago35:37

35:37

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promo…

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The Role of Humanity in the Rise of AI 41:30

1+ y ago41:30

41:30

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential u…

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The Power of Marketing When the World Falls Apart 45:52

1+ y ago45:52

45:52

Let us know your thoughts. This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that ke…

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Understanding the Business of Business Events 36:46

1+ y ago36:46

36:46

Let us know your thoughts. In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people …

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Crafting the Kiwi Legend: The Power of New Zealand's Brand Story 38:06

1+ y ago38:06

38:06

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's …

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The Invisible Giants: Uncovering New Zealand's SaaS Success Stories 43:45

1+ y ago43:45

43:45

Let us know your thoughts. Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable…

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Harmonising B2B Sales and Marketing (our most listened-to episode!) 35:53

1+ y ago35:53

35:53

Let us know your thoughts. Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of S…

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Lessons From Our First Year of B2B Podcasting 58:32

1+ y ago58:32

58:32

Let us know your thoughts. What a wild ride it’s been for this first year of podcasts! Starting in June, we’ve released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well a…

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Putting Some Buzz in your B2B, with Viv Conway 42:38

1+ y ago42:38

42:38

Let us know your thoughts. Are you ready to shake up your perception of B2B marketing? This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy brand, Girls Get Off. Viv spoke with Dale on her mission to normalise female pleasure and how she's leveraging humour and relatability to break throug…

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How Can We Drive Growth in the New Zealand Tech Sector? 43:22

1+ y ago43:22

43:22

Let us know your thoughts. In this episode, we'll be chatting with Amanda Armstrong from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companies This episode unpicks: The impact of the Kiwi 'DIY' mentality on New Zealand tech companies. Insights from Amanda Armstr…

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How to Get the Best Out of Your Agency - Sobia Mughal, (ex) Trade Me 44:14

1+ y ago44:14

44:14

Let us know your thoughts. In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community, joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders. If you're a B2B Marketer looking to put you…

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Scaling B2B SaaS Startup with Brandon Palmer 42:47

2y ago42:47

42:47

Let us know your thoughts. Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms. If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, ser…

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Byron Sharp, Mark Ritson, and a chat about Crustaceans 34:55

2y ago34:55

34:55

Let us know your thoughts. In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and dist…

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How to Pitch a Brand Refresh with Shannon Bayliss 33:46

2y ago33:46

33:46

Let us know your thoughts. If you’ve got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid. Here's what you'll learn: 1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap. 2. Everyone in the Driver's Seat…

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Why the Fork Are We Doing a B2B Podcast with Louis Bolton 17:34

2y ago17:34

17:34

Let us know your thoughts. In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We …

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Unclogging a Constipated B2B Sales Funnel with Lee Hunter 35:56

2y ago35:56

35:56

Let us know your thoughts. Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions. Get ready to explore alternative app…

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Trust – The Real Currency of B2B with Roland Leemans 31:42

2y ago31:42

31:42

Let us know your thoughts. Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust wit…

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Building Your B2B Commercial Confidence with Henrik Arlund 29:57

2y ago29:57

29:57

Let us know your thoughts. In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in b…