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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What does it take for a small family business from Katikati to become the world’s third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience.
For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz
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Chapters
1. Introducing Shot Darts and Peter McCormack (00:00:00)
2. From Puma to Shot: Rebranding Crisis (00:08:51)
3. The Global Dart Industry Scale (00:14:19)
4. Building International Distribution From Scratch (00:22:00)
5. The Importance of Authentic Storytelling (00:30:30)
6. NZTE Partnership and Global Growth (00:38:43)
7. COVID's Unexpected Impact on Dart Culture (00:47:21)
8. Modern Marketing in Niche Manufacturing (00:53:57)
9. Leadership Legacy and Family Business Future (01:01:14)
38 episodes
