Best BombBomb Podcasts (2025)

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271. Leveling Up Customer Interactions via Genuine Care w/ Angela Alea 50:28

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1+ y ago50:28

50:28

Doing what's right for your customer is what's right. It’s that simple. Angela Alea, President and Chief Revenue Officer at LASSO shares valuable insights on the importance of teaching and learning in conversations, removing friction for a seamless customer experience, and the significance of feeling understood and cared for. In this conversation w…

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270. Establishing and Evolving a Chief Experience Officer Role w/ Saira Taneja 45:56

1+ y ago45:56

45:56

Solving for multiple stakeholders is the essence of human-centered design. Our latest guest is Saira Taneja, a seasoned professional who has journeyed from the realms of corporate strategy to her current role as Chief Experience Officer at Cover Whale, a leading insurtech company specializing in the commercial auto industry. Together we explore the…

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269. Creating Unique, Authentic, and Local Experiences w/ Rina Johnson 47:14

1+ y ago47:14

47:14

As a leader, it starts with you. It starts with how you show up, in knowing what you want to be and how you want to be perceived. It's setting a tone for your team. How do you ultimately desire to show up, professionally and personally? Our latest guest, Rina Johnson, is the VP of Marketing of Patelco Credit Union, a financial cooperative with a mi…

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268. Experiencing You: Creating a Lasting Impression w/ Melissa Wright 49:35

1+ y ago49:35

49:35

How do people experience you? Yes, generosity might mean giving up a resource or money, but when we speak of radical generosity, it's flipping the script into being a true giver, and making people and things better than when you found them. Our latest guest, Melissa Wright, Chief Sales & Marketing Officer at American Pacific Mortgage, explains the …

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267. Self-Service vs Human Touch: Balancing Customer Sentiment w/ Michelle Randall 29:49

1+ y ago29:49

29:49

This call may be recorded for quality assurance purposes. We’ve all heard it, but what does it really mean? A happy, engaged and empowered agent leads to a happy, engaged and empowered customer. In this episode, we meet with four-time Chief Marketing Officer in B2B and B2B2C SaaS, Michelle Randall. She currently serves as CMO at Playvox, a company …

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266. Driving Innovation Through Equity, Equality, and Justice w/ Anna Dewar Gully 47:23

1+ y ago47:23

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70% of people in the world deeply care about inequality and would like to see a more equal, fair and just world, but simply don't know how to get there. Our latest guest, Anna Dewar Gully, Co-Founder and Co-Chief Executive Officer at Tidal Equality, is fierce in the pursuit of passion, and admittedly obsessed with innovation. Together we explore th…

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265. Human Connection and Emotional Impact in EX and CX w/ Joey Coleman 54:44

1+ y ago54:44

54:44

The first 100 days are a make or break window that's critical to customer experience, and ultimately to customer lifetime value. We're living in an era where humans are dying for connection. They're dying for proof that they're relevant. They're dying for proof that they are making a contribution and having an impact. Our latest guest Joey Coleman …

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264. Personalizing the Path to Homeownership w/ Brian Vieaux 50:48

2y ago50:48

50:48

How do we become trusted advisors to people who aren’t quite ready to buy, borrow, or transact? Professionals in these spaces are often looking to remove the human with apps, tools and bots, but is that the pathway to a positive and productive CX? In this episode we dive into the world of data sharing, consumer control, and the future of the mortga…

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263. Creating Human Connection within a Global Ecosystem w/ Naomi Wheeless 50:46

2y ago50:46

50:46

The chance to have an interaction with an actual human being leads to a positive emotional resonance, which leads to more referrals and online reviews. That human connection is invaluable in strengthening how people perceive the entire brand. In this episode, we meet with Square’s Global Head of Customer Success, Naomi Wheeless, a remarkable leader…

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262. Building a More Trusting and Human Internet w/ Aaron Painter 47:43

2y ago47:43

47:43

Fact: 99% of deepfake audios can be used to break into someone's account that’s voice-based. As the digital environment gets noisier and more polluted, trust becomes even harder to build. Identity and verification go a long way to increasing safety, security, confidence and trust. Aaron Painter is the CEO of Nametag, the world's first identity veri…

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261. Showing Your Work in the Age of AI w/ Ethan Beute 17:22

2y ago17:22

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Caution: be thoughtful about what you and your team outsource to generative AI, and what you continue to do yourself. When it comes to human and machine, the best solution is “both/and”, not “neither/or”. The dreaded follow up email isn’t just about the bullet pointed takeaways; it's not just about the summary. That follow up is about YOU. It's abo…

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260. Building the Cisco CX Org from Scratch w/ Andrew Carothers 46:12

2y ago46:12

46:12

It's the customer's perception of their experience with a company that matters. And in particular, the customer's perception of their ability to obtain business value. Customers are quick to switch to other brands, to competitors, that they feel are going to be easier to do business with and get them to business value faster. We talk with Andrew Ca…

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259. Best Practices for Win-Loss Analysis w/ Scott Varner 42:06

2y ago42:06

42:06

Why are you winning? Why are you losing? What’s happening to your customer? How do they feel about it? These are simple, yet important questions that can be answered by one tried and true system. We talk with Scott Varner, Enterprise Team Lead at Clozd, which provides world-class services and technology for win-loss analysis. Today we go beyond the…

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258. Honesty, Humanity, and Storytelling in B2B Marketing w/ Anthony Butler 44:44

2y ago44:44

44:44

Your mom told you honesty is the best policy, and guess what — she was right. A long-term strategy of honesty is not only good business and good marketing… It's good for the soul. Today we talk with Anthony Butler, CEO, Chief Storyteller & Author of Primal Storytelling at Can-Do Ideas, who shares his passion for connecting with his audience through…

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257. Creating Customer Continuity in B2B SaaS w/ Adam Ferris 54:07

2y ago54:07

54:07

Most of human suffering is related to an unwillingness to have difficult conversations. Today we discuss how communication, authenticity and a “Team Sport'' culture lead to fulfillment and increased revenue. We speak with Friendbuy’s VP of Revenue, Adam Ferris, about his approach to holding the customer accountable and giving them what they want wh…

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256. Putting Your Name on the Work w/ Dermot Buffini 57:09

2y ago57:09

57:09

Can this technology support a principle that I believe in? This is a critical question — but one that’s not asked often enough in our race to evaluate, acquire, and implement new tools into our businesses. We talk with Dermot Buffini, CEO of Buffini & Co. who shares the importance of excellence. When you’re making a business decision, are you putti…

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255. The Power of Human Connection in B2B Sales w/ Jessica Herrala 48:54

2y ago48:54

48:54

No matter what spectacular tech is introduced to the world, the human race will always be connected by relationships—and without the human connection between salespeople and buyers, deals won’t get closed. Salespeople are not commodities—they are real, living, breathing manifestations of company success. This is what today’s guest, Jessica Herrala,…

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254. Embracing a Psychology-Based Sales Approach w/ Jeff Shore 52:13

2y ago52:13

52:13

You can’t multiply your way out of complexity — first, you have to simplify. In today’s increasingly oversaturated market of substandard marketing and customer service, it’s getting more and more difficult to come out on top. Where most people try to win with complexity, our guest today focuses on the foundation: customer experience. Jeff Shore is …

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253. The North Star of Legendary Customer Experience w/ Danielle Lipari-Mareth 46:37

2y ago46:37

46:37

A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be! Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketin…

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252. Selling on Video: Beyond the Excuses w/ Chris Bogue 54:34

2y ago54:34

54:34

First the radio star, now video has killed the bland sales pitch. In today’s world of sales, people are much less inclined to answer calls from unknown numbers and are highly unlikely to open their door to a stranger. Good news: cold-calling and door-to-door sales can be replaced with video. Chris Bogue, Owner of Chris Bogue Communications, joins t…

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251. Investing in Brand, Affinity, and Owned Media w/ Anthony Kennada 48:58

2y ago48:58

48:58

In scaled-up business, we must always find ways to create and maintain a relational experience. In a more intimate, relational business, we’re looking for ways to scale our reach and impact. Traditional outbound prospecting tends to create noise and pollution. And today, even inbound marketing’s seeing diminishing returns. Fortunately, there is a m…

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250. The Process to Drive Revenue with Video Messaging w/ Ethan Beute 25:45

2y ago25:45

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Humanize your customer experience and drive revenue with The BombBomb Method. As our lives and work get more digital, we’re experiencing more disconnection from our teams, partners, prospects, and customers. Close that gap and drive real revenue by adding video messages to your outreach. But don’t do it ad hoc, at random, or one off. Learn to map t…

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249. Generating Leads (and $25M) from Customer Success w/ Trina Dunham 46:11

2y ago46:11

46:11

Generating two million dollars in net new revenue - in the first year of a new lead gen program. In year two? 10 million.In year three? 25 million! Is it a new sales and marketing initiative? Nope. This came from the customer success organization. Today’s guest … will share that story - as well as other insights for CS teams and revenue leaders. In…

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248. Shifting a Culture to Customer-Centricity w/ George Essama 38:51

2y ago38:51

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Imagine trying to create meaningful change in a complex environment AND against a prevailing culture. More specifically, try convincing an entire company to become more customer-centric by starting within your own team. Today you’ll get that story and it’s an award-winning effort. In this episode, Ethan speaks with Georges Essama, Head of Customer …

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247. Building Trust in High-Stakes Environments w/ Scott Mann 53:26

2y ago53:26

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If you want people to follow you, buy from you and believe in you, especially in competitive high stakes environments you need to lead from the rooftop. In this episode, we're thrilled to welcome retired US Army Green Beret and Lieutenant Colonel, Scott Mann. Scott is a leadership coach, keynote speaker, author, and founder of several organizations…

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246. The Power of Personalization in B2B Sales w/ Samantha Stone 55:31

2y ago55:31

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Have you ever noticed that many B2B websites are good at educating but bad at transacting? Do you recognize that even buyers of complex solutions across longer sales cycles still expect a B2C-type customer experience? Today's guest, Samantha Stone, the author of Unleash Possible: A Marketing Playbook That Drives Sales, has built her career at the i…

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245. Winning Through Relationships in the Digital Era w/ Rivers Pearce 49:36

2y ago49:36

49:36

Businesses that have historically been built face to face. Personally. Even working by referral only. That’s what we’re exploring today with our guest - a sales and marketing leader who’s done e-commerce and digital marketing work for Fortune 500 level brands and who’s developed a deep expertise in the real estate and prop-tech industries.Ethan spe…

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244. Selling From the Heart w/ Larry Levine 1:04:38

2y ago1:04:38

1:04:38

Trust is the currency of sales.Where there’s more trust there are more sales. And trust is the result of selling from the heart. In a world of empty suits, today’s guest is leading a movement of authenticity, integrity, and trust inside the sales profession.Larry Levine is the bestselling author of Selling from the Heart, co-host of the Selling fro…

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243. Community: The Last Great Marketing Strategy w/ Mark Shaefer 1:03:21

2+ y ago1:03:21

1:03:21

When it comes to building communities, many marketers are stricken with questions and fear — What if you lose control of the community? What happens when you no longer control the narrative? What will become of the unknown?On this episode, we’re joined by Mark Schaefer, Marketing Strategist, Author, Professor and Keynote Speaker. In his recent book…

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242. The Heartbeat Behind The Spreadsheet w/ Amer Syed 49:12

2+ y ago49:12

49:12

What’s the key to success in building a relationship- and referral-based business? Getting to the heartbeat behind the spreadsheet. Connecting with the people behind the numbers. That’s fundamental to the approach of today’s guest, who’s been a sales leader for home builders for years. Amer Syed has served at Century Communities, Toll Brothers, She…

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241. 65% Lift in Lead Conversion by Humanizing Outreach at Scale w/ Ethan Beute 17:31

2+ y ago17:31

17:31

In this episode, Ethan shares the results of a 90-day process that added video messages to a team of sales producers, resulting in a 65% improvement in lead conversion. He discusses the challenges of adapting to this change in behavior and how BombBomb, with the help of its customers, co-created a software solution to solve these challenges. The so…

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240. Bringing the Human Touch to Digital Banking w/ Caitlin Drake 53:19

2+ y ago53:19

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Experience and Digital Banking at Busey, an organization recently honored as one of America’s Best Banks by Forbes and one of the Best Banks to Work For by American Banker. With 15 years of experience in the financial services sector, Caitlin brings a wealth of knowledge on customer experience and digital transformation. This conversation centers a…

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239. The Power of Culture: Improving CX from the Inside Out w/ Shannan Berry 57:35

2+ y ago57:35

57:35

In this episode, we delve into the meaning and importance of customer experience, and how it fits into the larger picture of sales strategy. We also discuss the unique approach of selling a person rather than a product, and the role of trust and confidence in building successful business partnerships. We explore the world of customer experience wit…

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238. Start With “What” to Create Clarity w/ Ann Latham 53:20

2+ y ago53:20

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The power of clarity represents your greatest untapped opportunity for achieving greater results with increased confidence and commitment — this is the message of today’s guest in her book, The Power of Clarity. She’s also the author of Uncommon Meetings, The Disconnect Principle, and The Clarity Papers. This episode features Ann Latham, President …

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237. How to Turn Your Customers Into Lifelong Advocates w/ Brittany Hodak 53:28

2+ y ago53:28

53:28

Creating superfan customers should be a top priority for every businessperson and every brand today … but superfans can’t be bought - they can only be created. And they’re created at the intersection of your story - and every customer’s story. These are some of the key themes in a highly recommended new read,Creating Superfans: How to Turn Your Cus…

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236. The EX Takes Mixtape: 12 Employee Experience Insights 39:13

2+ y ago39:13

39:13

To celebrate 200 episodes of the podcast, we created the EX Takes Mixtape - 12 top employee experience moments from episodes 101-199. Hear EX-themed highlights with these guests of The Customer Experience Podcast: Stacy Sherman, VP of Agent and Customer Experience at Liveops Brittany Hodak, Keynote Speaker, Author, and Superfan Strategist Elizabeth…

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235. The Epic Takes Mixtape: 10 Human-Centered Insights 33:41

2+ y ago33:41

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To celebrate the first 100 episodes of the podcast, I created the Epic Takes Mixtape - 10 human-centered and human-first moments. I watched every video clip from the first 99 episodes and selected 10 that I thought were transcendent. They reach beyond the day-to-day and speak to our humanity, our goals, and our dreams. I’m Ethan Beute, Chief Evange…

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234. Building Your Brand Through Trust Signals w/ Scott Baradell 52:07

2+ y ago52:07

52:07

“What PR clients are really seeking is credibility. They are seeking authority. They are seeking third-party validation. Ultimately, they are seeking one thing above all else: Trust. Brands need to be trusted in the marketplace, or they won’t be able to grow.” That quote comes from the intro of a new book titled TRUST Signals: Brand Building in a P…

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233. Uncovering GTM Insights from Your Employees, Not Just Your Customers w/ Chris Wallace 50:07

2+ y ago50:07

50:07

In search of business intelligence and GTM insights, we look to our customers and to our customer data. But today’s guest shares with us a critical and untapped resource: our frontline team members. Learn how to better understand customer value by engaging your employees on the topic. Our guest is Chris Wallace, the Co-founder and President of Inne…

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232. First Findings from The National Survey on Brand and Trust w/ Kurt Bartolich and Cory Scheer 54:13

2+ y ago54:13

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This episode centers around brand and trust with trust expert Kurt Bartolich, Founder of BrandCertain and trust expert Cory Scheer, Founder of Trust Centric Consulting. Kurt and Cory teamed up on a national research project exploring trust and relationships between employees and their leadership and companies. The research also included data on tru…

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231. Tracing Every Relationship Back to One Relationship w/ Matt Beckwith 47:43

2+ y ago47:43

47:43

Evolving from outbound telemarketer to EVP of Sales and business coach, integrating tools and tech stacks through a merger of two companies, tracing every relationship back to one relationship are a few places we’ll go today with the Executive Vice President of OVM Financial, now powered by Annie Mac Home Mortgage For multiple years in a row, OVM h…

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230. Sales As The Science of Service w/ Todd Caponi 52:19

2+ y ago52:19

52:19

“Certain words are used in business so thoughtlessly that they have become devoid of meaning: Authentic. Real. Transparent. And there is no one I trust more to rescue them than Todd Caponi.” Those words are from Ethan Zoubek, CRO at Atari. And he shared these words about a fantastic book titled “The Transparent Sales Leader: How the Power of Sincer…

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229. Factoring Human Emotions Into Data-Informed Decisions w/ Vaishali Dialani 47:10

2+ y ago47:10

47:10

CX isn’t just a feel-good function - even if feelings are its foundation. We invest in customer experience to improve business outcomes. This includes lowering the cost of acquisition, improving activation and engagement, increasing retention and expansion and more. In short: we invest in CX to grow revenue. This episode's guest is Vaishali Dialani…

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228. Designing Digital Experiences to Engage Human Emotions w/ Dan Hill 52:59

2+ y ago52:59

52:59

Two currencies drive the economy - our dollars and our emotions. What we feel always drives our behavior. That’s because more than 95% of our mental activity is sensory and emotive - NOT rational So we must put a renewed focus on Emotional Intelligence in a business framework. Not only is it important to brush up on the basics but be willing to del…

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227. Keys to Overcoming Customer Indecision w/ Matt Dixon 53:50

2+ y ago53:50

53:50

“While the customer’s preference for the status quo is, no doubt, a significant obstacle that every salesperson must overcome if they wish to sell anything, there is a second, more challenging obstacle that remains even after the status quo has been defeated: the customer’s own inability to make a decision.” That quote is pulled from the introducti…

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226. Why and How Meaningful Personalization Improves CX w/ Ethan Beute 26:36

2+ y ago26:36

26:36

According to a recent McKinsey & Company report, 71% of consumers expect personalization and 76% get frustrated when they don’t find it. Like it or not, personalization is a norm and it’s here to stay. So it’s key that marketers learn how to make that personalization meaningful, In this solo episode, Ethan walks through a real A/B test which added …

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225. Aligning EX and CX with a Service Blueprint w/ Justin Zalewski 50:51

2+ y ago50:51

50:51

“Customers don’t care about organizational structures or silos. They care about the value they’re receiving. To customers, it’s all one service and one experience.” That quote comes from a recent whitepaper about improving CX and EX written by today’s guest. Justin Zalewski spent a decade with Studio Science, a design and innovation agency that hel…

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224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby 55:37

2+ y ago55:37

55:37

Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue? In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention an…

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223. A Case for Loving the Process, Not Just the Result w/ Shane Kidwell 57:53

2+ y ago57:53

57:53

An Executive Vice President of Sales, the owner of an apartment syndication business, the owner of co-working spaces, the CEO at an insurance company, a business and sales production coach, a top 1% mortgage originator, and a firefighter … literally. Today’s guest has been all of these things and more. And most of them right now - all at the same t…

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222. A Practical Approach to Storytelling w/ Anna Marie Pryor 47:47

2+ y ago47:47

47:47

An effective story can be a creative way to communicate your brand’s identity and company’s purpose. If you think you aren’t a storyteller, it may be time to change that narrative (pun intended). Hear our conversation with Anna Marie Pryor, Director of Marketing at Alameda Mortgage Corporation. We discuss: How she defines customer experience Who he…