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234. Building Your Brand Through Trust Signals w/ Scott Baradell

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Manage episode 350249111 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“What PR clients are really seeking is credibility. They are seeking authority. They are seeking third-party validation. Ultimately, they are seeking one thing above all else: Trust. Brands need to be trusted in the marketplace, or they won’t be able to grow.”
That quote comes from the intro of a new book titled TRUST Signals: Brand Building in a Post-Truth World
The author of that book and our guest today is Scott Baradell, CEO of Idea Grove, a public relations and marketing firm focused on B2B technology that’s landed on the Inc 5000 list of America’s fastest growing private companies three times and was named one of Inc’s Best Workplaces the past two years in a row.
In this conversation, Scott shares his insights on:

  • What is post-truth?
  • What is the relationship between buyer persona personas and trust profiles?
  • How to build brand trust in today’s business environment
  • What is a trust profile and why is it relevant?
  • Why you need to tie your brand story into a single narrative?

More information about Scott and today’s topics:


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episodes

Artwork
iconShare
 
Manage episode 350249111 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
“What PR clients are really seeking is credibility. They are seeking authority. They are seeking third-party validation. Ultimately, they are seeking one thing above all else: Trust. Brands need to be trusted in the marketplace, or they won’t be able to grow.”
That quote comes from the intro of a new book titled TRUST Signals: Brand Building in a Post-Truth World
The author of that book and our guest today is Scott Baradell, CEO of Idea Grove, a public relations and marketing firm focused on B2B technology that’s landed on the Inc 5000 list of America’s fastest growing private companies three times and was named one of Inc’s Best Workplaces the past two years in a row.
In this conversation, Scott shares his insights on:

  • What is post-truth?
  • What is the relationship between buyer persona personas and trust profiles?
  • How to build brand trust in today’s business environment
  • What is a trust profile and why is it relevant?
  • Why you need to tie your brand story into a single narrative?

More information about Scott and today’s topics:


Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episodes

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