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233. Uncovering GTM Insights from Your Employees, Not Just Your Customers w/ Chris Wallace

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Manage episode 349880938 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In search of business intelligence and GTM insights, we look to our customers and to our customer data. But today’s guest shares with us a critical and untapped resource: our frontline team members. Learn how to better understand customer value by engaging your employees on the topic.
Our guest is Chris Wallace, the Co-founder and President of Innerview Group, an internal brand consultancy that helps their clients win from within. This conversation covers:
The How/When/Why of surveying your frontline people about customer value
Why you must develop a process to discover value in your own business
How different types of customers get different value from the same offer
What the give and take process is from the top to the bottom
How to close the loop and unlock the passion of your team
More information about Chris and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/christopherewallace/
Company Website: https://innerviewgroup.com/
Other Relevant Links:
https://innerviewgroup.com/infront/
E-book - https://innerviewgroup.com/wp-content/uploads/2022/11/FrontlineInsights-eBook.pdf
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episodes

Artwork
iconShare
 
Manage episode 349880938 series 3253424
Content provided by BombBomb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BombBomb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In search of business intelligence and GTM insights, we look to our customers and to our customer data. But today’s guest shares with us a critical and untapped resource: our frontline team members. Learn how to better understand customer value by engaging your employees on the topic.
Our guest is Chris Wallace, the Co-founder and President of Innerview Group, an internal brand consultancy that helps their clients win from within. This conversation covers:
The How/When/Why of surveying your frontline people about customer value
Why you must develop a process to discover value in your own business
How different types of customers get different value from the same offer
What the give and take process is from the top to the bottom
How to close the loop and unlock the passion of your team
More information about Chris and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/christopherewallace/
Company Website: https://innerviewgroup.com/
Other Relevant Links:
https://innerviewgroup.com/infront/
E-book - https://innerviewgroup.com/wp-content/uploads/2022/11/FrontlineInsights-eBook.pdf
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.
  continue reading

272 episodes

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