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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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The Glint Standard

Glint Advertising

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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: [email protected]
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Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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Brands, Beats & Bytes

Brand Positioning Doctors

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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Lipstick Economy

Jamie Dunham

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On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and highlight stories of marketing leaders who are making a difference.
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The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
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Ad Infinitum

Stew Redwine

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Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest. Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
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The Luxury Item is the leading podcast on the business of luxury. Join brand and luxury expert Scott Kerr for insightful discussions with CEOs and other leaders of the world's most influential luxury brands. The show shines a spotlight on the most powerful trends and financial forces impacting the global luxury market, the evolving demands of consumers and the outlook for the sector. You'll get valuable insights and takeaways that will inspire you to rethink your strategies and unlock new gr ...
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Make It Make Sense!

Maria Lilly & Alex Rose

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Make It Make Sense is a podcast where Maria Lilly and Alex Rose break down the smartest — and strangest — moves in business, marketing, and media. With an irreverent, curious, and conversational tone, they decode what’s happening, why it matters, and what comes next. 🔗 https://linktr.ee/mitmsense
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Let's Do Shots!

Mad Over Marketing

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There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)
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MEDIASCAPE: Insights From Digital Changemakers

Hosted by Joseph Itaya & Anika Jackson

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Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe. MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s p ...
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4Ps in a Pod

Jeevan Grewal & JP Del Carmen

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Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!). To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get ...
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Brand Story

Steve Gilman

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This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
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BE THAT LAWYER

Steve Fretzin

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BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters

Haylee Gaffin, Growth Strategist for Podcast Hosts

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Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow y ...
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How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
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HUNGRY.

Dan Pope

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HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
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Marketing Expedition Podcast—Your Roadmap to Brand Growth & Business Success Looking for expert marketing strategies, branding insights, and the latest trends to grow your business? The Marketing Expedition Podcast, powered by Peppershock Media, delivers actionable tips, inspiring interviews, and cutting-edge techniques to help you market smarter and stay ahead of the competition. Hosted by Rhea Allen, President/CEO of Peppershock Media, adjunct marketing professor, sought-out speaker, and i ...
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M&G Agency Life

Mearns & Gill

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Welcome to M&G Agency Life, a journey through the dynamic world of marketing, design, and digital with hosts Aimee and Pete. Mearns & Gill, an Aberdeen-based agency, is the backdrop for insightful discussions and behind-the-scenes glimpses into agency life. Aimee, Pete and the team share insider knowledge, and explore topics ranging from brand strategy to media solutions. Join them as they explore the diverse landscape of agency work, serving clients across various sectors with creativity, e ...
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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
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Talk Like a Brand

Peachi Williams

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Welcome to Talk Like a Brand, where your branding isn't bland and your message packs a punch! If your business is blending in when it should be standing out, it's time to turn up the heat. Hosted by Peachi Williams - Brand Voice Builder®, Brand Chef, and the secret sauce behind unforgettable brands - this podcast is your go-to kitchen for bold, bankable branding. Each episode serves up the must-know ingredients of branding and business to help you create a brand that stands out, sticks, and ...
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Practical Rebels

HatchMark Studio

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Welcome to Practical Rebels: A Branding & Marketing Pod. Join the team at HatchMark Studio as we pull back the curtain and talk branding, marketing, entrepreneurship, and more with our friends, our partners, and our favorite industry experts. From actionable tips for businesses to implement with the resources they have at hand to industry insights for seasoned pros, we discuss the latest in this ever-evolving world. We’re here to share, help, and give a peek into the agency world. Through wo ...
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Everybody hates your brand

Jen Clinehens, Rob Voase

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A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
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If you're a Brand Founder, eCommerce Entrepreneur or Growth Marketer and looking to scale your eComm brand, then this is the podcast for you. We'll be interviewing industry leading eCommerce founders and marketing strategists and bringing their insights and actionable take-aways for you to implement and drive your revenue growth.
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Marketing Signals is a measurement podcast dedicated to helping marketers navigate the complexities of attribution. Each episode delivers actionable insights on specific measurement strategies or explores timely topics in the space, equipping listeners with the tools they need to make data-driven decisions and optimize performance.
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The Radio Pitchman’s Direct Response Radio Program allows Home Service Professionals To ’Stand Out’ with Custom Direct Response Radio Programming, Videos, & Podcasts. Educating Homeowners Before They Call Allows For A Predictable Sales Process That Gets The Phone To Ring For Service Professionals. ”Direct Response Radio, The Best Kept Secret In Advertising Today” - Jim Klauck
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Character Count

@TwitterBusiness

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Effectively advertising on Twitter isn't always easy. On each episode, we’ll feature a different brand who is creative, surprising, and effective with their Twitter Ads campaigns. Listen and subscribe for world-class marketing inspiration straight from the source — Twitter.
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Ready to make your brand the ultimate *talk of the town*—live and in real-time?** Whether you're a local legend in the making or a big brand wanting to dominate the local scene, our live podcast is your go-to guide for attracting high-value consumers like a pro. We’re looking for top-tier marketing experts to share *actionable strategies* and *pro tips* that cut through the noise and connect with affluent communities—live! We’ll dive deep into game-changing tactics, showcase success stories, ...
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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Little Talks

Littlefield Agency

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Sam Littlefield and Steve Roop chat agency and client happenings as well as cover digital marketing trends and news every Wednesday, live from Littlefield Studios in Tulsa, Oklahoma.
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Marketing Simplified

Danny Decker

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In this podcast, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level!
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After Hours is a podcast for business owners and marketing professionals who want to cut the BS and take control of their marketing. We’ll crack open a cold one with industry experts and dig deep into the best practices, pitfalls, and untold secrets of marketing today. After Hours is your backstage VIP pass to the world of advertising and brand building, so let’s dive in.
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Get current insights on marketing tactics that are working right now. Modern Marketing features practitioners that are driving growth today. They share the tools and tactics, along with key insights that you can put into action right now. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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JAR Inside the Research Podcast

Journal of Advertising Research

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This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
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Welcome to "The Y Not You Podcast," your go-to destination for all things business, marketing, branding, entrepreneurship, and mindset! This podcast is designed to empower and uplift aspiring entrepreneurs, seasoned business professionals, and anyone looking to level up their game. In each episode, we delve into the fascinating world of entrepreneurship, exploring the strategies and tactics that lead to business success. From start-ups to established enterprises, we bring you insightful inte ...
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Deloitte Digital's Leala Shah Crawford explores important foundations of CX personalization with expert guests. Listen in on these engaging conversations and gain exclusive insights about what Deloitte Digital's recent personalization research reveals, what today's most effective leaders are doing to elevate the human experience with personalized journeys, and where brands looking to improve their CX personalization processes can start. Read more insights in Deloitte Digital's CX personaliza ...
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Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

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Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …
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In this episode we speak with Adam Ferrier, founder of Australian ad agency, Thinkerbell. Adam is the author of The Advertising Effect, one of the best books on applying behavioral science to advertising. On the podcast he talks about some of the most effective Australian campaigns of the last few years and why listening to your customer creates bl…
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You don’t have to do it all to build a successful business. In today’s episode, I’m flipping the mic to some incredible women who’ve mastered the art of outsourcing—because staying creative, consistent, and balanced in your business doesn't happen alone. You’ll hear from five inspiring podcasters—Stephanie Deininger, Jennifer Griffith, Bree Pair, A…
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Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence. Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chie…
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Last week on the Spin Sucks Podcast, Gini Dietrich shared the 4 types of data stories you need to communicate your metrics effectively. This week, she is talking about how to take those stories to the next level, and make them relatable to the decision makers you're working with.By Gini Dietrich, Founder of Spin Sucks
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In this episode, I dive deep into the future of advertising and tackle a burning question in the world of retail media: Will Amazon follow Meta’s path into fully autonomous, AI-driven “black box” advertising? With Meta and Google making bold moves toward automation that minimizes advertiser control, I unpack how Amazon is responding—and whether it’…
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In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…
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In its ongoing quest to get its user friendly design tool into the hands of everyday presenters, Canva is pushing into enterprise applications. It's new campaign has fun with the idea of converting the last office hold-out. This episode is brought to you by Tracksuit, the affordable brand tracking solution for modern-day brands.…
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This week, it’s our annual Brand Envy episode. We look at four brands that I admire. One is a cosmetics empire started by a woman in an era when women couldn’t even vote. One is a band I have a soft spot for. Another is a family-owned business that has lasted 88 years. The fourth is a TV show that broke records. And they all have one thing in commo…
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n today’s episode of the Retail Media Breakfast Club, I’m digging into a question that gets a lot of e-commerce pros fired up: where should your eComm team sit within the org chart? Sales? Marketing? Somewhere in between? I’ve brought in three powerhouse brand-side leaders to share how their companies are structured—and why. From owning the P&L to …
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REMIX: Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few…
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Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review. 00:00 - 00:17 "We have a mantra in our business that we want to force…
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In this episode we speak with Steve Martin, co-author of Yes! 60 secrets from the science of persuasion which has sold over 1.5 m million copies. We talk to Steve about his latest work on the messenger effect and the eight traits that make a messenger influential.By Consumer Behavior Lab
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How do you move from followers to a real community? In this episode, Selebogo Molefe shares how he built The Hookup Dinner, The People’s Fund, and more by focusing on trust, shared values, and consistency. We discuss building belonging, why some brands resonate while others don’t, and how to rebuild after failure. Highlights include: What brands ge…
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In this follow-up episode, I dive back into the great retail media debate stirred up by Jason Goldberg’s recent commentary on the Jason & Scott Show. His take? That retail media, outside of Amazon, isn’t exactly thrilling. But after three weeks of reflecting, engaging with community feedback, and digging into new data, I’ve come back ready to chall…
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In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…
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Send us a text This week, Claire sits down with Dave Recchia, Executive Creative Director at creative brand consultancy The Team. An award-winning creative director and author, Dave takes us on a journey from his early days in Australia to a 27-year career at The Team in London - shaping iconic brands like Heathrow Airport, McLaren Formula One, Nat…
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In Season 3 Episode 7 of Ad Infinitum, Stew Redwine is joined by Antonio Coronado—aka Agent 004, aka Antoniolytics™—and together, they delve a critical point in the history of Audiolytics™ - the proprietary ad grading and devopment framework developed and used by OXFORd - the early days of human grading, and what happens when AI takes the wheel. As…
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Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of m…
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MJ DePalma sees marketing as an act of human connection, not a numbers game. As Head of Marketing with Purpose at Microsoft, she helped turn the phrase “inclusion is personalization” into a company-wide growth playbook, and a case study in countless business schools. In her conversation with Ryan, MJ revisits the day Satya Nadella’s growth-mindset …
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This morning, I dove into Walmart’s new AI shopping assistant, Sparky. As a late entrant into the AI assistant race, Walmart may actually be playing a smarter long game than it seems. In this episode, I share my hands-on experience with Sparky, highlight what’s working (and what’s not), and explore the broader implications for brands and retailers …
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Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conventional agency structures—where junior marketers get thrust into high-stakes roles prematurely and burnout leads to high turnover—she built Kinetic Marketing Communica…
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Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity; about what outside planners bring to the country and what it imparts upon them; about the cultural characteristics of New Zealanders; about the importance of winning, not just surviving, and about the dangers as the marketing sciences mainstream…
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Ever feel like your to-do list is out of control but none of it moves the needle? Same here—until I started hosting weekly marketing meetings...with ChatGPT. In this episode, I’m sharing the exact structure of my Monday Marketing Meetings—a framework that transformed how I prioritize, plan, and actually get stuff done. It's not your typical team sy…
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Today, I’m kicking off something a little different—our first-ever AI case study spotlight! We often get caught up in the hype of what AI could do, but this episode is all about what AI has done. I’m sharing four real-world AI use cases from retailers and brands, breaking down how each initiative led to measurable impact. From spiking conversion ra…
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VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker. Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation a…
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Scott Kerr is joined by David Pearson, president & executive chairman at Joseph Phelps Vineyards, one of the most respected and acclaimed wine properties in the United States. Founded more than a half a century ago, the family-run winery was acquired by LVMH’s Moët Hennessy in 2022, adding to its portfolio of luxury wines and spirits. David discuss…
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Today’s poddy is sponsored by Square. Square is the all-in-one restaurant tech platform designed to streamline operations and give hospitality business owners the time back to focus on growth. Square is Big In Restaurants - which is the name of its latest UK marketing campaign - offering everything you need for day-to-day service, including Square’…
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Join us on the podcast today as we dive into the art of crafting powerful offers with Jim Cosmas. In this insightful episode, Jim shares his expertise on creating compelling marketing campaigns tailored for small to medium-sized home service companies. Discover the importance of bold, audacious offers that generate immediate responses and learn how…
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In this episode, we’re joined by Martin Suttie, Group Chairman of First Tech Group, a business with multiple specialisms across engineering, fabrication, marine, moorings, and more. From his days as a cheeky schoolboy to leading a group of innovative companies (not to mention that famous fashion show), Martin shares his fascinating career journey a…
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Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025. Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what …
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Album 7 Track 12 - The Power of Research and Resilience w/Bill McDowell Brand Nerds - welcome back! You know we love to have various professionals in the brand and marketing community on the show and today we have a guest who brings the DATA. Bill McDowell is in the virtual building, sharing the power of research and resilience with us. If you've e…
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In this episode, we explore how Oatly became a billion-dollar brand by using behavioral science in clever, unexpected ways. We unpack how the launch of their Barista Edition—crafted specifically for coffee shops—tapped into the Messenger Effect, where who delivers a message matters as much as what is said. Along the way, we break down what makes a …
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In today’s episode, I dive into one of my favorite topics—those unexpected career-defining moments that shape everything. I’m talking about the “sliding doors” decisions that, in hindsight, changed the trajectory of some of the most impressive retail media leaders I know. You’ll hear real, raw stories from brand-side professionals who took chances,…
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In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…
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Send us a text In this episode, recorded live at the Northern Design Festival, Claire met up with Claire Parker, Group Creative Partner at The Chase. Claire shares her globe-trotting and award-winning career to date. With over 30 years in the industry, working in major cities including Sydney, Singapore, Hong Kong, Amsterdam and New York, Claire ha…
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Espresso's are powered by our brand new sponsor, Unleashed! 1. What on earth is Unleashed, I hear you asking? Unleashed is Inventory management software that talks to your financial and eComm software. We use it daily at Islands. It's BANGING!! 2. Why Unleashed will change your life as a foodie founder? Cut admin time in half. Save money. Lots of m…
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Emily Bond turns life-quakes into page-turners, turning chemo rooms into writing rooms and everyday crises into bestselling fiction. In her conversation with Ryan, Emily shares how a surprise Stage 2 breast-cancer diagnosis collided with a two-year-old at her feet, and how she finished her “magical realism rom-com” Sort of Seeing Someone between in…
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On this week's episode of Littlefield's Little Talks, Sam and Roop jump into a topic that's been heating up lately—AI-powered search. Have traditional search engines and SEO finally met their match? After decades of worrying about what page of search results your B2B brand's web content shows up on, along comes AI and it's non-liner usage of your c…
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In this episode of Marketing Signals, Fairing CEO Matt Bahr speaks to Madan Bharadwaj, Founder and CEO of M^2. M^2 is a marketing and attribution community and marketplace that helps professionals learn how to challenge outdated attribution models and make more informed marketing decisions. With a background in data science, Madan sets himself apar…
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Listen—if you’ve ever said, “I wanna build my brand, but I don’t have the money,” this episode is your wake-up call and your wallet’s new best friend. I’m joined by the brilliant Dr. Severine Bryan—aka Dr. Sev—an accredited financial counselor, Fortune 500 vet, and my fellow Nasdaq Milestone Circle sister. We’re breaking down brand budgeting myths,…
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Send us a text Unlock the hidden power of email marketing! Gavin Hewitson is the founder of In-box, an email and SMS marketing agency based in New Zealand. (That’s right. Practical Rebels is officially a global podcast!) Our team collaborates with Gavin on a regular basis to help take our clients’ email strategies and execution to the next level. “…
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