MJ DePalma sees marketing as an act of human connection, not a numbers game. As Head of Marketing with Purpose at Microsoft, she helped turn the phrase “inclusion is personalization” into a company-wide growth playbook, and a case study in countless business schools. In her conversation with Ryan, MJ revisits the day Satya Nadella’s growth-mindset culture lured her back to Microsoft, and explains why every KPI should ladder to a single mission. MJ also warns that a two-degree course error in AI can send brands hundreds of miles off track, and describes how quantum computing may rewrite the rules of brand empathy.